Transcript emerging technologies presentationx

Emerging Technologies in the Broadcasting Sector
Leago Takalani
Executive: Technology
SENTECH SOC Ltd
1
INTRODUCTION
2
SOME BACKGROUND
3
GLOBAL REFLECTIONS
4
SOUTH AFRICAN CONTEXT
5
SOME PRACTICAL POSSIBILITIES FOR THE FUTURE
INTRODUCTION
•
Presentation aims to provide an outlook on the emerging technologies and impact on the
role of ECNS licensees providing signal distribution services.
•
The presentation aims to stimulate discussion in the area of digitisation, convergence and
role of ECNS licensees that provide content distribution services such as SENTECH. This
will also form as input towards the construct of information that will assist the Panel/DTPS to
formulate appropriate Policy Options for the Discussion Paper to be gazetted in November
2014 (toward finalisation of a White Paper in 2015)
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1
INTRODUCTION
2
BACKGROUND
3
GLOBAL REFLECTIONS
4
SOUTH AFRICAN CONTEXT
5
SOME PRACTICAL POSSIBILITIES FOR THE FUTURE
INTRODUCTION
VALUES
●
Integrity: We act with honesty, fairness and
openness;
VISION
●
Quality Customer Service: We are committed to
To be a world-class provider of sustainable communications
proactively ensuring high values of customer
platform services in South Africa and the rest of the African
satisfaction and building a relationship based on trust;
Continent.
●
Innovation: We endeavour to develop and support
creativity and responsible risk-taking;
MISSION
●
responsibility for our actions; and
To provide open access and interoperable communications
platform services that enable affordable universal access to
digital content services, in the context of South Africa’s sociopolitical imperatives as a developmental state.
Accountability: We deliver on our promises and take
●
Social Responsibility: We endeavour to fulfill our
mandate in a manner that benefits our employees,
customers, suppliers, communities and the
environment in all the areas that the Company
operates in.
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INTRODUCTION
•
SENTECH’s Public Service mandate was originally provided for in:
–
The SENTECH Act (No. 63 of 1996) – For Broadcasting Signal Distribution Services
“...to provide, as a common carrier, broadcasting signal distribution, for broadcasting licensees in accordance with
the provisions of the Independent Broadcasting Authority Act...”;
•
Since then, the mandate has been generalized and incorporated in the ECA and amended SENTECH Act:
–
The Electronic Communications Act (No. 36 of 2005) – For Converged Communications Services
“...to provide electronic communications services and electronic communications network services in accordance
with the Electronic Communications Act.”
•
SENTECH carries a common carrier obligation in terms of the ECA and by virtue of the conversion of the old
broadcast signal distribution license to a specific ECNS license.
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TECHNOLOGY REFLECTIONS
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A reflection of the television evolution:
Broadcast
Cloud
Broadcast + Internet
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TRADITIONAL VALUE CHAIN:
Broadcasters
Signal Distribution
Consumer
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EVOLUTION TO CONTENT DISTRIBUTION VALUE CHAIN:
•
SENTECH believes that the digitisation of the broadcasting signal distribution signal network to IP data
transmission network and the continued evolution of the mobile technology is forcing changes in the regulatory
environment and is impacting on the conditions of competition in both the telecommunications and broadcasting
industry.
•
Technological evolution has enabled the possibility of triple play products including telecommunications, TV and
the Internet. As technological evolution has changed how the market can be contested, the regulatory
environment is therefore required to make convergence a mutual beneficial environment.
•
The motivation for converged networks is driven by the increasing demand from consumers to have greater
variety of communications and media services on modernistic platforms and on various wireless portable devices.
This demand is powered by the fact that consumers have now become content producers and are constantly
seeking cost efficient and reliable ways of sharing/distributing content.
•
Therefore moving forward, the broadcasting and telecommunications industry should not be reviewed without
taking into consideration the requirement of network convergence and the required change to the current
legislative framework of ECNS, ECS and BS licensing categories.
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EVOLUTION TO CONTENT DISTRIBUTION VALUE CHAIN
CONT…
INGEST
PACKAGE
ANALOG
LIVE FEED
MPEG
ENCODER
CONVERT
DELIVER
DISTRIBUTE
MPEG-TS STREAM
ANALOG VIDEO
DATA
MEDIA CLIP
STB
SATELLITE
UPLINK
TRANSCODER
IP STREAM
VOICE
PHYSICAL
MEDIA CLIPS
DIGITAL
MEDIA CLIPS
BROADCASTER
PUSH VOD PROVIDER
OTT PROVIDER
LINEAR
RECIEVER
MUX
IP
LIVE FEED
DVB STREAM
SENTECH
RECEIVE
HTML 5
CONTENT
MHEG
PACKAGER
MHEG
CAROUSEL
HBBTV
PACKAGER
HBBTV
CAROUSEL
VIDEO TAPE
INGEST
PUSH VOD
SERVER
VIDEO
QUALITY
CONTROL
PLAYOUT
SERVER
HBBTV
CLIENT
LIVE
STREAMING
SERVER
ON DEMAND
STREAMING
SERVER
MHEG CLIENT
CDN
(MOBILE
NETWORK)
OTT APP
OTHER DEVICES
IOS
CONTENT
STORAGE
SERVER
TELKOM
MOBILE
EPG
HBBTV PROVIDER
CAM
CDN
(FIXED
NETWORK)
METADATA
MHEG PROIVDER
PUSH VOD
CLIENT
PC
WEB SERVER
TELKOM
DATA
EPG
READER
BILLING
SYSTEM
CAS
CRM
SMS
EMM
CAROUSEL
TELKOM
PSTN
ANDROID
PHONE LINE
DRM SERVER
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BACKGROUND FOR THE FUTURE:
MultiPlatform User Interface
•
From a single Content Playout ingest source, Television and Radio content can be
distributed across different multi-screens (devices) – fulfilling viewers demands for ‘content
everywhere, anytime and on any devise’ – and enabling broadcasters to monetise these
‘eyeballs’ 24/7/365.
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BACKGROUND FOR THE FUTURE:
The huge growth in the internet and mobile markets has afforded the consumer much more freedom in how they access their entertainment.
Advances in internet and mobile technologies have provided alternatives for TV and content delivery which has led to the convergence of
broadcasting and telecommunications sectors. Traditional Broadcasters and pay TV operators are being confronted with new competitors
such as telecom carriers in the IPTV space and Over the Top service (OTT) providers (e.g. Netflix, Youtube, Amazon and Hulu). Source:
Internal SENTECH documents.
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BACKGROUND FOR THE FUTURE
According to Information Telecoms and Media forecasts (see Figure 5) there will be more than 1.8 billion devices (TVs,
Blu-ray players, Set-top boxes, game consoles and media streaming boxes), with internet connectivity in use in over 570
million homes by end 2016. Connected TV sets and already the best-selling internet-enabled TV devices with sales of
connected TV sets forecasted to more than double over the next 4 years to reach 227.3 million by 2016 worldwide. As
connected TVs become the norm, new forms of distribution such as viewing of time-shift/on-demand TV and video
streaming is expected to accelerate. The flooding of fully-connected TVs enable the OTT providers to deliver their
content direct to the device optimised for TV.
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BACKGROUND FOR THE FUTURE
The technical environment to support the new connected
ecosystem becomes significantly more complex,
requiring a back to basics approach to systems design
and specification.
The Hybrid Broadcast Broadband TV (HbbTV)
specification for example makes an attempt to provide a
formalization that makes the best of already existing
formal methods in television, the Internet and consumer
devices.
OIPF = Open IPTV Forum; CEA = Consumer Electronics Association; DVB = Digital Video Broadcasting;
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1
INTRODUCTION
2
SOME BACKGROUND
3
GLOBAL REFLECTIONS
4
SOUTH AFRICAN CONTEXT
5
SOME PRACTICAL POSSIBILITIES FOR THE FUTURE
GLOBAL REFLECTIONS
Arbetis in Spain has implemented an HBBTV platform
that
allows
them
to
integrate
a
number
of
communications services towards their broadcast and
media customers.
All converged services are provided under the cover of
the main brand.
1
INTRODUCTION
2
SOME BACKGROUND
3
GLOBAL REFLECTIONS
4
SOUTH AFRICAN CONTEXT
5
SOME PRACTICAL POSSIBILITIES FOR THE FUTURE
SOME DATA:
Global IP Video Traffic
Trend
• By 2016 total traffic will be 4 times
larger than 2011.
• By 2016 Global Video Streaming
traffic will be equivalent to 37 M
DVDs/hour.
• The regions with higher potential of
growth are:
• Middle East and Africa that
in 2016 will be 21 times
what is in 2011 and...
• Latin America with a growth
around 11 times comparing
2016 and 2011.
• North America growth will be
practically stagnant from 2014.
Video Streaming: global IP traffic growth (monthly traffic PetaB)
70.000
60.000
50.000
40.000
30.000
20.000
10.000
0
2011
North America
Latin America
Source::
2012
2013
Asia Pacific
2014
Central & Eastern Europe
2015
2016
Westwern Europe
Middle East & Africa
CISCO VNI Forecast (feb/2012)
• Western Europe traffic will grow
more than 4 times comparing 2016
and 2011.
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SOME DATA:
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1
INTRODUCTION
2
SOME BACKGROUND
3
GLOBAL REFLECTIONS
4
SOUTH AFRICAN CONTEXT
5
SOME PRACTICAL POSSIBILITIES FOR THE FUTURE
THE FUTURE
•
For SENTECH, our operational challenges require us to look quickly at the Open Access
network that is technology agnostic. Providing a ubiquitous service abstraction layer to the
industry relevant for applications and multi-platform environment.
•
Avoidance of duplication in technology investments. The future in the digital world, is about
the efficiency in infrastructure deployment and service enablement based on infrastructure
sharing/collaboration.
•
There lies an opportunity for new entrants and removal of barrier to entry in provision of
services.
•
Most importantly, the industry will need to take the policy makers and the regulator along so
as to avoid “rules being defined at the point of execution”.
•
The real exciting future in convergence lies in the equilibrium of universal and affordable
access to services and applications, through a unified network approach.
•
This will call for review of current legislative framework for ECNS, ECS and BS licensing
categories in Content Services, Multiplexing services and transmission facilities.
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