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Videoscape Solutions For
Media and Entertainment
Dimitris Papavassiliou
Head of Digital Media, EMEAR
Infocom, June 6, 2012
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40,000
Petabytes / Month
35,000
30,000
25,000
Video Calling
Ambient Video and Internet PVR
Internet-Video-to-PC: Live
Mobile Video
Internet-Video-to-PC: Short Form
Internet-Video-to-TV
Internet-Video-to-PC: Long Form
48% CAGR 2010–2015
4.6%
6.2%
9.6%
9.7%
14.5%
20,000
16.7%
15,000
10,000
38.7%
5,000
0
2010
2011
2012
2013
2014
2015
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
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Mobile video traffic will double every
year between 2011 and 2016.
By 2016, traffic generated by tablets
will be nearly 2X more than total global
mobile data in 2011
By 2016, nearly three-fourth’s (71%) of the
world’s mobile data traffic will be video.
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
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Market Trends
Market Impact
Customer Impact
Device Proliferation
New IP-video enabled
consumer devices
Expectations for
TV Everywhere
Billion IP video devices by 2016*
Multi-screen video
services across
multiple channels
Traffic and
Complexity Explosion
Expectation of Exceptional
Quality Experience on Any
Screen, Any Channel
Increase in IP traffic by 2015*
Cloud-based Video
Accelerating
consumption of online
video services
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Increase in video streams in 2011*
Engaging Users to Create
New Monetization Models and
Competitive Advantage
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Consumer
Behavior
Fragmented
Broadcasters and
Media
Going Direct
Business
Models
Diverging
Service Providers
Colliding
Video = 71% of all Mobility traffic by
2016
CE companies pursuing IP Video
29%
New interactive content –
Sky Sport TV on iPad /
RTL on iPhone and iPad
Multiple-screen loadering
becoming table stakes
10B Mobile devices projected by
2016
3G/4G Wireless
Netflix = 29% of US downstream
peak internet traffic
Offering wider content
choice on-demand
Building application and content
eco-systems
Rising CAPEX to support OTT Video,
limited revenue upside
Online Video Snacking 11.4 Hour
/month
Discrete Content on Discrete
Devices
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Pressure to adapt content
for multiple screens and
cost-efficient delivery
New Streaming
Services from non-Traditional Players
Partnerships and
Vertical Integration
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2011: BNI Video – Content Delivery Analytics
2011: Inlet Technologies – Encoding and Transcoding
2010: ExtendMedia – Content Security, Metadata, and Discovery
2008: Jabber – XMPP Network Presence and Messaging
2006: Arroyo Video Solutions – Video on Demand and Streaming
2005: Scientific Atlanta – Video Infrastructure and Endpoints
2005
2006
2007
2008
2009
2010
2011
2012
2013
Core expertise in network and cloud architecture
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2011:Videoscape
2012:Videoscape
Portfolio Innovations
2012:Videoscape
For Media & Entertainment
Broadcast Origination
Conductor Back Office, Voyager Clients, Content Delivery Analytics
Encoding and Transcoding
Security, Metadata, and Discovery
XMPP Cloud / Network / Client Protocols
Video on Demand and Streaming
Video Infrastructure and Endpoints
2005
2006
2007
2008
2009
2010
2011
2012 CES
2012 NAB
Core expertise in network and cloud architecture
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Immersive TV Experiences
Across Devices, Networks and Content
Videoscape
New Business Models
Extends Infrastructure and
Services for Revenue Generation
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Cisco Quality
of Experience
Cloud + Network + Client
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Conventional TV & On-Demand, PLUS…
• Immersive
Personalization, Unified search, Presence & Social TV
• Cross Platform
Multi-screen, Cross-screen Synchronization & Companion devices
• Cross Media
Managed + Online content sources + Web2.0 Applications
• Ecosystem / B2B2C Enablement
Persistent, real time connections enabling new services and collaboration
Compelling Experience for Consumers + New Monetization Options for Content Providers
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Secure Access
Compelling Quality
Discovery + Relevance
Any Viewing Platform
Anywhere
Workflow Optimization
“Viewers” to “fans”
Creative Control
Massive Scale
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Audience
Measurement
Premium
Content Unlock
Persistent, real time
Connection enabled
Common Engines for
Search and Discovery
User
Authentication
Synchronized
TV
Engaging Experience
Portable and Personal
Innovative Opportunities
Media Experience
Videoscape Conductor
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Expanded Reach: The Media Cloud
Operational Agility: The Video Optimized Network
Audience Engagement: The Active Experience Client
Cisco Conductor creates real time, persistent, connections at web scale.
Any screen. Anywhere
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Leadership
Cisco is the market leader in video optimized IP networks, cloud infrastructure,
and video endpoints
Vision
Videoscape is further evidence that the network is the platform for today’s
challenges facing media and entertainment, service providers, and mobile operators
Innovation
Through scale, innovation, and solution depth, Cisco is uniquely positioned to drive
the transition to networked video on any screen, anywhere
Let's reinvent the TV experience – together
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Thank you.
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