E- Commerce and M - commerce Strategies

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Transcript E- Commerce and M - commerce Strategies

Phone Order
Email Order
Fax Order
E - Commerce
E-commerce means electronic
commerce that is consisting to buy
and sell the products and services
via the Internet between consumers
(consumer-to-consumer),
companies (business-to-business),
or companies and consumers
(business-to-consumer).
Amazon
EBay
Yahoo
More
API
Inventory
Management
process
Orders
Receive
inventory
Email Customer
Order Tracking
Number Package
Status
UPS
FedEx
PayPal
More
E – Commerce Advantages and Disadvantages
Advantages
Disadvantages
“Low costs and better quality of services
“Expense and expertise needs for e- commerce
infrastructure
Faster process of buying and selling products
Credit card fraud
Easy to compare price , find and select products
Insecure the business with phishing attacks
No geographic boundary limitations
Inability to experience the product before
purchase
No need physical stores
Inability to identify scams
Stores are open 24/7 days
Multiplicity of regulations and taxation
Reduce employees cost
Extraordinarily high reliance on Website
Lots of choices to list of many different items
Chargeback’s
No need to carry the currency
Delay in receiving goods
Easy to start and manage the business
Lack of personal touch
Ability to buy and sell the products to other
consumers”(2013).
Need for an internet connections and an internet
access devices”(2013.
Mobile Network Operator
T-Mobile, Verizon, Virgin
• Mobile
service
M - commerce
M-commerce means mobile
commerce that is consisting to buy
and sell the products and services
through wireless hand held devices
such as cellular phone and personal
digital assistants (PDAs) with
Internet access.
Mobile Service
Information portals - Yahoo, Genie
Specialist Services – Location Based,
search ring tones & Logos
Business Portals – CNN, Bloomberg
Consumer business
Amazon, Tesco
• Content
and
service
• Product and
Marketing
M – Commerce Advantages and Disadvantages
Advantages
Disadvantages
“Much more convenience with handy devices
“Expense wireless broadband infrastructure
Flexible accessibility with mobile messengers
Low bandwidth
Easy connectivity with good network signal
Limited WAP and SMS facility, screen ,battery,
CPU,RAM, small/inconvenient Keyboard
No need modem or WI-FI connection
User interface is often difficulty to learn how to
use it
Reduce transaction cost and time to order
Small screens of most devices still limit types of
file and data transfer
Improve customer service
Use of graphics limited
Video conferencing is easy
Less functionality for mobile internet over mobile
phone
Lots of choices to list of many different items
Technology constraints of mobile devices
Easy for shopping, banking and download media
files”(2013).
Security of data moved across some mobile and
wireless networks”(2013).
E- commerce Hardware
•
“Web Server
It is delivery web page with IP address and domain name. It is one kind of
program that is using client/server model and Hypertext transfer protocol
(HTTP). The common web server is Apache.
•
Network Cards
It is a computer circuit board that can be connected between computer and
network.
•
Ethernet cable
It is a most popular network cable that is connected between Local Area Network
(LAN) and devices such as PCs, Routers, switches “(Ali, 2012).
E- commerce Software
“Web Browsers
It is a software application that interact with all the information on the World
Wide Web. It is a client program with HTTP (Hypertext Transfer Protocol ) to
make requests of Web server through the Internet. For example:
•
Firefox
•
Internet Explorer
•
Safari”(Ali, A. (2012).
E- commerce Software
Server Software
It is provided the services to multiple users on the network . For example:
•
FTP ( File Transfer protocol)
•
List server
•
Fax server
•
List and file server (Ali, 2012).
E- commerce Software
Web Authority Tools
It is developed the website with desktop publishing format. It is needed
•
HTML-Kit
•
Komodo Edit
•
Fast Page
•
KompoZer.
E- commerce Software
Database Systems
It is a data collection program that enables to store and modify the data form
database. For example:
•
MySQL
•
Sybase
•
SQL Server
•
Oracle database
M- commerce Hardware
Mobile Phone
It has some features with voice communication, SMS, MMS,
Micro browsers, Java support. For example:
•
Nokia
•
Samsung
•
Motorola
•
SonyEricsson, LG. (Kurkovsky, n.d).
M- commerce Hardware
Smart Phone
•
Symbian
•
Linux
•
Windows Mobile
•
RIM Blackberry
•
iPhone
•
Android (Kurkovsky, n.d).
M- commerce Hardware
Dash top devices
•
Satellite Radio
•
GPS Navigation systems
•
OnStar (Kurkovsky, n.d).
M – Commerce Hardware and Software
•
Android OS ( Google Inc.)
•
Bade (Samsung Electronic)
•
BlackBerry OS (Research In Motion)
•
iPhone OS/ is (Apple)
•
MeeGo OS( Nokia and Intel)
•
Palm OS (Garnet OS)
•
Symbian OS ( Nokia)
•
webOS (Palm/HP)
•
Windows Mobile (Windows phone 7)
•
Web server Software (Kurkovsky, n.d).
E – Commerce Payment System
“Electronic payment systems are a key component of the e-commerce infrastructure.
Current e-commerce technology relies on user identification and encryption to
safeguard business transaction”(Stair & Reynolds, 2012, p.385) . For example :
•
Electronic cash
•
wallets, smart
•
credit card,
•
debit card
•
Digital certification
•
Certificate authority (CA)
•
Security Sockets Layer (SSL) (Meyer,2012)
E – Commerce Payment System
A quick primer on Online payment systems:
•
ACH payment,
•
A merchant account,
•
A payment gateway,
•
A payment processor,
•
A PCI compliance (Meyer,2012)
E – Commerce Payment System
An excellent online payment system:
•
Authorize. Net
•
PayPal
•
Google Checkout
•
Amazon Payments
•
Dollar
•
Stripe
•
Braintree
•
Samurai By Fee Fighters
•
WePay, 2Checkout (Meyer,2012).
M – Commerce Payment Systems
Two types of Mobile Payment solution
•
Over- the- Network Systems:
This systems use the mobile network to pay any kinds of bills. For
example: utility bill.
•
Contactless Payment Systems:
This systems use the embedded (RFID or NFC) systems in the mobile device.
For example : Under the RFID device scan the phone and use it for payment any
•
bills (Meyer,2012)
M – Commerce Payment Systems
M- Application make payment for different companies such as
•
Ticket Sales
•
Restaurant Apps
•
Mobile Marketing Apps
•
Retail Store Apps
•
Social and Gaming Apps
•
Banking Apps (Meyer,2012).
References
Ali, A. (2012, November). P1 Assignment | Unit 8 - E - Commerce. Retrieved form
http://awaisunit.blogspot.com/2012/11/p1-assignment.html
Kurkovsky, S. (n.d). Mobile Commerce Technologies. Retrieved form
http://www.cs.ccsu.edu/~stan/research/mCommerce/mCommerceTechnologies-web.pdf
Meyer, R. (2012, May). 10 Excellent Online Payment Systems. Retrieved form http://sixrevisions.com/tools/onlinepayment-systems/
Stair, R & Reynolds, G. (2012). Chapter 8: Electronic and Mobile Commerce. (Eleventh Edition). Principle of Information
Systems. (p.385), Boston, MA
Niranjanamurthy, M. Kavyashree, N.Jagannath, S & Chahar, DR. (2013, June). Analysis of E-Commerce and M-Commerce:
Advantages, Limitations and Security issues. International Journal of Advanced Research in Computer and
communication Engineering, 2(6). Retrieved formhttp://www.academia.edu/6378810/Analysis_of_ECommerce_and_M-Commerce_Advantages_Limitations_and_Security_issues