Transcript Electronic Commerce

Electronic Commerce
Value Chains and Using the Web
to Sell Products and Services
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Objectives
• To investigate the differences between traditional
and electronic commerce
• Examine the features of the WWW that make
electronic commerce possible
• To analyze value chains
• To identify how businesses sell on the web
• To identify purchasing, logistic and business
activities on the web
• Learn about new types of business activities on
the web
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E-commerce
• Doing business on the internet
• E-commerce and e-business
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Buyer and Seller Roles In
Commerce
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Functions of electronic commerce
Systems
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Activities in the value chain (Porter)
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Primary Business Unit Value Chain
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Book Industry Value Chain
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Business Processes Suitability to
Electronic Commerce
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Course Website
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URLS for Chapter
• http://www.course.com/downloads/NewPer
spectives/ec/t01_noframes.html
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Rappa Site
• Managing the Digital Enterprise ® | Open
Courseware | Professor Michael Rappa
• http://digitalenterprise.org/index.html
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Assignment (Group Activity)
• Complete Tutorial 1 as described in the text
• Select 10 of the websites referenced in the text in
Tutorial 1.
– List each URL and describe in a table:
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the purpose for the website
the users of the website services
the effectiveness of the website for the user
how this e-commerce company makes money. Use the text to
determine which of the sites are still active.
– Report any dead links
• How does Chapters.ca compare with
Amazon.com?
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