AFFAIRES SUR L`INTERNET
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Transcript AFFAIRES SUR L`INTERNET
Internet Marketing & Electronic
Commerce
Stephen Parsons
Willard Horne
Co-Facilitators
eBusiness, eMarketing,
eCommerce… eGads!
Electronic Commerce is more than
simply buying and selling over
websites. It also means using the
internet as a core part of business
strategy and processes
Butch Postma
eBusiness, eMarketing,
eCommerce… eGads!
e-commerce
(Electronic COMMERCE) Doing
business online, typically via the Web.
E-commerce may also refer to electronic
data interchange (EDI), in which one
company's computer queries and
transmits purchase orders to another
company's computer.
eBusiness, eMarketing,
eCommerce… eGads!
e-business
(Electr-BUSINESS) Doing business online. The
term is often used synonymously with ecommerce, but e-business is more of an
umbrella term for having a presence on the Web.
eBusiness, eMarketing,
eCommerce… eGads!
B2B e-commerce
(Business to Business Electronic
Commerce) Refers to one business
selling to another business via the Web.
eCommerce Models
bricks and mortar
A store (shop, supermarket, department
store, etc.) in the real world.
clicks and mortar
Businesses that offer online services via
the Web as well as the traditional retail
outlets (offline).
dot-com company
An organization that offers its services or
products exclusively on the Internet.
Internet Marketing &
Electronic Commerce
IMEC - one step in the building of
Holland College’s e-Team
The E-Team Suite...
Internet Marketing & Electronic
Commerce Program
Student Connection Program
Internet Short Course Program
E-Business Seminars & Workshops
Internet Marketing &
Electronic Commerce
Broad Goals
Gain Knowledge about e-marketing
Develop strategies and marketing
plan
Implement electronic business
solutions
Internet Marketing &
Electronic Commerce
Subject/Skill Areas
Internet Technologies
Online Behaviour
Online business environment
Product and Service Development
Electronic Commerce
Integrated Marketing Plans
Internet Marketing &
Electronic Commerce
Modules
Marketing 101 Revisited
Internet Marketing Plans and
Strategies
Participatory Marketing
Internet Research and Access
Platforms
Introduction to Internet Commerce
Product Development
Internet Marketing &
Electronic Commerce
Modules
Website Development
Marketing Communications and
Customer Support
Customer e-Commerce
Business to Business e-Commerce
Marketing Management
Global Market Reach
Internet Marketing &
Electronic Commerce
The Rewards
Certificate: Internet Marketing and
Electronic Commerce Strategist
Individual Storefront
Contribution to Team Website and
Collaborative Effort
Networking Opportunities
Access to Resources
Internet Marketing &
Electronic Commerce
Target Audience
New & Existing SMEs
Marketing & Strategic Management
Traditional Business Students
Internet Service Provider staff
Website/ Solutions Developers
Consultants & Teachers
Government Reference and Staff
Internet Marketing &
Electronic Commerce
Admission requirements
Grade 12 or equivalent
Basic Computer Literacy
Familiarity with Internet
Familiarity with Marketing Concepts
Resume & Letter of Intent
Internet Marketing &
Electronic Commerce
Limited Availability
Course Starts May, 2000
Apply Today !
Hatch a New Career Plan...