Transcript Monetizing the Service Provider Network

AT&T
ALLSTREAM
BELL CANADA
VIVO
COMCAST
COX
DEPARTMENT
OF ENERGY
METRORED
DISA
TELECOM
ARGENTINA
INTERNET2
LEVEL 3
NASA
ROGERS
TRANSTELCO
CENTURY
LINK
SPRINT
CANARIE
TELUS
TIME WARNER
CABLE
ZAYO
XO
VERIZON
TELMEX
AAPT
VODAFONE
TATA
SINGTEL
BT
VODAFONE
COLT
ETISALAT
NTT
PCCW
RELIANCE
GLOBALCOM
PLDT
FT
RASCOM
MOBILY
JANET
SOUTHERN
CROSS
VTN
SK
TELECOM
SAMSUNG
SDS
SEA-ME-WE 4
SFR
VIMPELCOM
LIBERTY
GLOBAL
#1 in packet-optical solutions globally1
#1 in combined WDM and switching in NA
Worldwide leader in Metro P-OTS
technology and innovation
Metro Packet-Optical Transport 2.0 Survey,
March 2013
#1 in coherent 40G/100G transport in NA
Dell’Oro Group Optical Networks Report, 2Q 2013
#1 in Ethernet-over-Fiber Access in NA
and globally
CEAP Quarterly Market Tracker, June 2013
Leading supplier in optical control plane
technology, product reliability, financial
stability, and R&D investment
2012 Global Service Provider Survey:
Optical Equipment Leaders
Ciena’s SDN strategy is
a market differentiator
Strong portfolio of products
for Carrier Ethernet, core,
metro and transport networks
Strong OneControl management
solution provides an automated and
integrated end-to-end visualisation across
these networking domains
NMS Company Profile, February 2013
1. #1 globally for rolling four quarters 2Q 2012 – 2Q 2013
Industry Birth
Application Expansion
Rabbit Ears
Operational Shifts
Operational Ease
Channel dial
Fine Tuning
Dial
3 or 4 channels
100’s of channels,
Music, apps, …
Truck Rolls
Web, e-mail,
Single Purpose
Millions of apps, cloud,
VPNs, …
On-Demand
World’s 1st Multi-Layer OpenFlow w/ Stanford
in 2009
Founding Member of ONF
Currently Chair of 2 working groups
Market Education
Optical Transport
5400 w/ OF as MPLS LSR Demo in 2012
ONF Plugfest 2012 & 2013
Successful interop with multiple controllers
Openflow 1.0 & 1.3
Recently Joined ONRC & Open Daylight
Build on industry research
Build on Open Source Content
Vectors ‘13: Demonstrated L2 & MPLS SDN
w/ Openflow Controller & 5400 & Analytics
International 100G SDN network
<50 msec protection
>5k flows configured per second
SDN PacketWave Core Implementation
Monetization & Optimization Applications
Problem – variable workloads between locations
Imaging Center
Remote Radiologist
Healthcare Example
Solution –
Ciena Intelligent
Networking with OPn
 Dynamic network
scalability enables
peak performance
when needed
Healthcare Image File Transfer
– e.g., viewing critical
exams in a
reasonable time
Mbps
Normal
Burst
1.8 GB
9 GB
36 GB
300 GB
2
2 hr
11 hr
42 hr
351 hr
10
25 min
2 hr
8 hr
70 hr
100
3 min
13 min
51 min
7 hr
500
1 min
3 min
10 min
84 min
5000
3 sec
15 sec
1 min
8 min
Source: Data Explosion in Medical Imaging by GE, sarcar on Jul 27, 2012; Slideshare
 Programmability enables customers to dynamically adjust
network for peak or variable needs
 e.g., Burst to 5G to quickly to send files off-site for second opinion
NaaS
Administration
Customer 2
Enterprise Data Center
V-WAN
FastE
GbE
10 GbE
Remote
Radiologist
FastE
GbE
10 GbE
VLAN
Cloud Data Centers
FastE
GbE
10 GbE
VLAN
Customer 1
Imaging Center
Customer 1
User Portal
FastE
GbE
10 GbE
Carrier Managed Service
Cloud Data
Center
 Application awareness adds “auto-magic” inter-data center workload mobility
 Customer 1 – VM transfer to cloud data center
– Secondary network path for user/app connect to remote VM
 Customer 2 – Storage move to Multi-tenant (co-lo) data center
NaaS
Administration
Customer 1
User Portal
Customer 1
Enterprise Data Center
V-WAN
IT-WAN
VMware vSphere
FastE
GbE
10 GbE
Multi-tenant
Data Center
FastE
GbE
10 GbE
VLAN
Cloud Data Centers
FastE
GbE
10 GbE
VLAN
Customer 2
Enterprise Data Center
Customer 2
User Portal
FastE
GbE
10 GbE
Carrier Managed Service
Cloud Data
Center
Retail
Public
Internet
General Enterprise
Healthcare/Federal
Financial
Shared
Data Center
IP/MPLS
VPN
Performanceon-Demand
Packet Services
State/Local
Requires a high performance, dynamic and intelligent network
AVAILABILITY/
PROTECTION
n
Management, Orchestration, Assurance, Security, Applications
Consumer
Storage
Enterprise
Compute
Wholesale
Aggregate
Express
Connect Users to
Content
Economical aggregation
High-Touch IP
Connect Content
to Content
High-scale, optical &
lean packet core
Ethernet services are the largest AND fastest growing segment
10GE is the fastest growing Ethernet market sub-segment
Revenue
Endpoints
Metro Services CAGR (2012-2018)
10GE: 47%
Non-10GE: 11%
$14.8b global services
revenue and 360k endpoints
by 2018
Ethernet Business Services
Mobile backhaul / 4G
MTUs, head-end
consolidation
Ethernet exchanges
10GE: 31%
Non-10GE: 5%
10GE growth drives need for
carrier-grade (i.e. full featured)
aggregation at datacenter
price points
Source:
Ovum, 2013
Delivering
performance
and scalability as 10GE becomes the new 1GE
Account for uneven demand
growth
Multi-tenant
Building
Low first-in cost
Handle sporadic demand with
dynamic bandwidth allocation
Future-proof deployments
Field cabinet /
hut
Enterprise
Core
Network
Wireless
Data Center /
Central Office
Residential
100M – 10G
Users
10G
Access
Nx10G
Aggregation
100G
Core
Deploy in a variety of
physical scenarios
Outside plant deployment is
important – closer to the enduser
Power and space a key
challenge
Built for Speed:
With end to end service delivery via
Converged Packet Optical Flexibility
Residential
User
Wireless
User
Enterprise
User
Core
N/W
Data Center /
central office
Integrated Packet-Optical
Richest
IT-WAN
Application
Services module
Private
Cloud
Private DC
Hybrid
Cloud
Private DC
Cloud
Infrastructure
Public DC
Public DC
User portal
Customer or Ciena customized
user interface to V-WAN
Business Apps
Northbound API
User Portal
IT-WAN ASM
Device adapters for VMware
vSphere vMotion, EMC VPLEX
V-WAN NSM
Admin Configuration
OneControl
Controller
Southbound API
Network Fabric
28 Gbps
8x100/1 GbE
(UNI)
240 Gbps
2x10/1 GbE
(NNI/UNI)
48 Gbps
8x100/1 GbE
2x10 GbE
(UNI)
2x10/1 GbE (NNI/UNI)
(UNI)
Packet Networking
Ethernet fabric 3960/3930,
5410, 5150, 5160
24x10/1 GbE
(NNI/UNI)
4 Tbps
Packetized Metro
6500 eMotr
Core
CoreDirector
5430
10GbE
Services
Network
Modernization
Differentiation
Cost & Scale
Targeting
Applications