Transcript PC-class performance from the market leader in digital signage

BRIGHTSIGN FOR SUPERMARKETS
PC-class performance from the market leader in digital signage media players
AGENDA
The right digital menu board solution is BrightSign
 BrightSign Overview
 The BrightSign Advantage
 How BrightSign Menu Boards Work
 Case Studies
BRIGHTSIGN OVERVIEW
BrightSign is the market leader in digital signage media players
– 3 years running
BRIGHTSIGN CORPORATE OVERVIEW
Founded in Silicon Valley, 2002
 BrightSign is the #1 market leader in digital signage media players
2011, 2012, 2013 “World Market for Digital Signage” research studies by IMS Research
 Jeff Hastings, CEO
 Founded in 2002 by Anthony Wood, the inventor of the digital video recorder
(DVR) and Roku
 Privately held company located in Los Gatos, California
 Cambridge, UK: R&D
 Paris, France: Sales for Europe, MEA, Asia/Pacific, Australia
 Odessa, Ukraine: Development
 Sales Channels: Field sales, VAR/Distributor channels, online
BRIGHTSIGN IS ALL-INCLUSIVE
Everything you need for sophisticated digital signage
 BrightSign HD & XD: High performance,
rugged, solid-state devices
 BrightAuthor software: Powerful
feature-rich software, at no additional cost
 BrightSign Network: Networking options
for turnkey content management and
delivery
SIGNAGE SOLUTIONS THAT SOLVE IT ALL
Models designed for specific applications deliver features you need
Recommended for
Smart Menu Boards
BRIGHTSIGN XD & HD PRODUCT LINES
Market leading products deliver affordable quality,
reliability and ease of use – all without a PC
PC-class performance.
Engaging Sophistication.
Powerful
Live HDTV
Video Engine
HTML5
Touch/Swipe
Affordable quality.
Robust capabilities.
Video Walls
UDP Control
Live Text
Interactivity
BRIGHTSIGN XD MODELS
Exceptional performance. Engaging sophistication.
XD230 Networked Player
Powerful video engine capable of dual Full HD 1080p60 decode and
simultaneous content playback from local, networked and streaming
sources. Abundant content support including HTML5 and 3D content. And
UDP network control & interactivity for video wall synchronization, basic
interactivity and messaging between BrightSign and third-party devices.
XD1030 Networked Interactive Player
All the features of the XD230 plus S/PDIF output for pure digital and
surround sound audio, and a diverse range of interactive controls such as
GPIO, serial, USB, UDP and mobile devices for engaging interactive
displays.
XD1230 Networked Interactive Player with Live HDTV
Includes all the features BrightSign offers plus Live HDTV playback to play
content from any broadcast channel (even HDCP-protected content) via
the HDMI input or closed-circuit TV via the ATSC/Clear QAM tuner.
BRIGHTSIGN HD MODELS
HD120 Basic Interactive
Bring your stand-alone display to life with the most affordable,
Full-HD solution offering simple GPIO interactivity.
HD220 Networked Looping
Enjoy easy networked content updates and live data feeds
along with flawless video playback, UDP support for basic
interactivity and synchronization.
HD1020 Networked Interactive
Engage your audience with a wide range of interactive options
using GPIO, USB, serial and UDP connections and networked
content for a truly impressive display.
BRIGHTSIGN FEATURES
Sophisticated capabilities. Infinite possibilities.
XD
Powerful
Video Engine
Live HDTV
HTML5
Touch/Swipe
Video Walls
Zones
Interactivity
UDP Control
BrightSign
App
RSS/Social
Media Feeds
Live Text
Geo-Fencing
IP Streaming
Networking
THE BRIGHTSIGN ADVANTAGE
BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS
Grabbing attention and increasing sales is hard, but new
technologies make it easier
1. Dynamic, Full HD, Eye-Catching
Content
2. Mobile Menu Updates
3. Sophisticated Content &
Network Management
4. Highly Reliable and Affordable
BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS
1. Full HD Video Content
Eye-catching Video Signage Rings up Success
 Unsurpassed video quality – Full HD, 1080p60
 Utilize dynamic content to grab attention and keep your audience watching
 Play any video content such as H.264 & even HTML5
 Synchronize displays deliver multiple/complimentary messaging at once
 Share the screen with Live HDTV, Streaming Content & RSS feeds
BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS
2. Mobile Menu Updates
 The BrightSign App offers simple and secure
menu board updates using your iPad or
iPhone
Select any BrightSign player connected to a local
network
Change user variables (menu items, pricing, etc.)
for the current presentation
Trigger presentation events (specials) via UDP
commands
 BrightAuthor lets you easily build your menu
board layout, items & interactions
BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS
3. Sophisticated Network & Content Management
BrightSign Network offers secure, cloud-based networking for
frequent, rapid & economical sign management
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Frees you from the complexities of hosting and maintaining your own network
Offers scheduling, Dynamic Playlists, presentation distribution to network groups
Supports popular graphics & video formats – even HTML5 content!
Monitors the activity and status of displays
Assigns user roles and permissions from a remote location
Performs network administrator functions
Manages networked players
BRIGHTSIGN DIGITAL MENU SUCCESS FACTORS
4. Highly Reliable and Affordable
Reliability:
 Solid-state device with no moving
parts to fail: <1% failure rate!
 Won’t overheat
 Compact enough to install on/near
the display
 Purpose-built OS for digital signage
 Open standards to easily customize
or integration with POS
– starting at approx. $350 per screen
Affordability:
 Includes software and networking
solutions – no hidden fees!
 Low power requirements
 Easy to install & manage
 Wide range of content support from jpegs and H.264 video to
HTML5
 Scalable – delivers simple &
advanced features on a single
platform
BRIGHTSIGN IS THE RIGHT CHOICE
Everything you need for sophisticated digital signage
 Powerful Performance And Reliability
Designed exclusively for digital signage, BrightSign’s slim OS delivers superior
signage capabilities and exceptional Full HD video quality with a solid-state platform
you can depend on.
 Easy To Use, Sophisticated Features
Get dynamic results without difficulty with BrightSign’s
abundance of sophisticated and easy-to-use features.
 All Inclusive Options
Free BrightAuthor software and networking solutions are
included, with an option to subscribe to BrightSign Network,
a cloud-based service that frees you from the complexities of
hosting and maintaining your own network.
HOW BRIGHTSIGN MENU BOARDS WORK
BUILDING A NETWORKED BRIGHTSIGN MENU BOARD
Simple steps to build and manage your menus using BrightAuthor
 Step 1: Setup your screen layout and add
images/video
 Step 2: Create User Variables & Live Text for
Menu items & pricing
 Step 3: Add UDP events for specials
 Step 4: Publish the presentation
 Step 5: Control your sign
Locally with your iOS device using the
BrightSign App
Globally with BrightSign Network
POS INTEGRATION
BrightSign products integrate seamlessly with point-of-sale
 The BrightSign platform is built for easy integration into restaurant POS
systems.
BRIGHTSIGN APP FEATURES
Locally networked menus updated with the touch of an iPad
 Automatically detects BrightSign players on a local network
 Instantly downloads & displays user variables (menu items & pricing)
and UDP events (specials) from the currently playing presentation
Easily change specials, menu items
Trigger events, like a change from lunch to dinner menu
 Customize the app’s user interface to
match your presentation
 Access the diagnostic facilities for
each unit
 Secure your displays with a password
 Compatible with BrightSign XD & HD
networked models
HOW IT THE BRIGHTSIGN APP WORKS…
1. Edit a user variable
 User variables such as a
menu item or price can be
updated.
 Press ‘Set Values’ after
changing variables &
BrightSign display will
instantly update
Set Values
HOW THE BRIGHTSIGN APP WORKS…
2. Trigger UDP controls
 UDP controls can be used to..
Change a daily special
Switch menus from breakfast to
lunch
Offer a promotion
CASE STUDIES
WHY MAJOR QSRs CHOOSE BRIGHTSIGN
 Very cost effective
 Highly reliable non-PC solution
 Custom zone layouts
 Simple local menu and pricing updates
 Versatile HQ network updates
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Over 180 units installed in Europe
300 ordered for Mexico installations
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All locations have 2 or 3
screen synchronized
BrightSign menu boards
installed
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Nationwide locations have
2 to 6 BrightSign menu
boards installed
McDonald’s Finland
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KFC Ecuador
WHY MAJOR RETAIL BRANDS CHOSE BRIGHTSIGN
 Very cost effective
 Highly reliable non-PC solution
 Stellar Full HD video quality
 Fully featured with interactivity & networking
LifeProof: 1600 units in Best Buy
GoPro
Contour: 600+ units in Best Buy, REI
• 35,000+ unit installs in
Best Buy, REI, Target,
Sports shops
DROID
• 600+ unit installs
in VZW stores
Roku
• 1000+ unit installs
LG
• 1100+ unit installs
MORE RETAIL BRANDS USING BRIGHTSIGN
Major retailers using BrightSign for promotions, merchandising
and branding
BRIGHTSIGN CUSTOMERS WITH OVER 1,000
INSTALLED UNITS
BRIGHTSIGN IN RETAIL
Signage Solutions that Sell Top Brands in Retail
THANK YOU!