Transcript ppt - CALT

Mobile Identity
Defined, Derived,
Managed and Applied
FIDIS – WP2 Kick Off Meeting
Brussels, 2nd December 2003
Stefan Figge
Johann Wolfgang GoetheUniversität Frankfurt
AGENDA




How
How
How
How
to Define a Mobile Identity
to Derive a Mobile Identity
to Manage a Mobile Identity
to Apply a Mobile Identity
Digital Identity
 A concept that links a „token“ from the
digital/syntactical world to an object in the
real/semantical world
 Accompanied by a set of properties and
attributes
Mobile Identity
 GSM provides the foundation for a mobile identity
 Subscriber Idententity Module (SIM)
 A mobile identity in this definition is inherently
related to the mobile network operator business
 Represents contract between subscriber & network
operator
 Authorizes subscribers to use the network
 Lets subscribers authenticate themselves
 863.6 Mio GSM subscriptions (IDs) (05.2003)
 More countries with SIM infrastructure (197, May
2003) than with McDonald’s (119, Aug 2003) and more
than UN member states (191, Aug 2003)
SIM within the Network
Mobile Situation providing Attributes
 Mobile networks are able to determine
– The identity
– The position of the user
– The time of usage
Who?
Where?
 That information can be extended
When?
multilaterally by using databases
 Example result: „Customer is 29 years old, student,
in the downtown of Munich, at holiday...“
 The available user’s situation is valuable when it
comes to ad-hoc relationships between customers and
service providers
AGENDA


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How
How
How
How
to Define a Mobile Identity
to Derive a Mobile Identity
to Manage a Mobile Identity
to Apply a Mobile Identity
The “Situation Process”
Invocation
Determination
Interpretation
Personal
Profile
Time
ID: +491701866788
POS: 8,4° / 50,0°
T: 04.03.03 15:53
Position
•Age: 29
•Gender:
Male
•Interests:
Sports, ...
•Context:
Student
•…
Presentation
Position
Profile
•Country: Germany
•City: Frankfurt
a. M.
•Context:
Down-town
•…
Time
Profile
•Day Category:
Workday
•Context:
Holiday
•…
AGENDA



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How
How
How
How
to Define a Mobile Identity
to Derive a Mobile Identity
to Manage a Mobile Identity
to Apply a Mobile Identity
How to Manage a Mobile Identity
 Identity Management Service allocated within the network
controls delivery of situation dependent attributes
Mobile Network Operator
Service
Provider
service.com
Situation of
IP 12.12.12.12 ?
Situation description
External
Profile
Provider
Identity
Management
Service
<XML...>
<Nickname>
<User Profile>
<Position>
<Position Profile
<Time>
<Time Profile>
</XML>
AGENDA
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How
How
How
How
to Define a Mobile Identity
to Derive a Mobile Identity
to Manage a Mobile Identity
to Apply a Mobile Identity
Current Approach for
M-Commerce Business Models
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Mobile Network Operators provide their customers with mobile
portals as access concept for mobile services.
Revenue models with two revenue sources:
– Mobile Data (Internet Service Providing)
– M-Commerce Services (by Service Providers)


Only services providing immediate value for customers.
Services with primary value for Service Providers are currently
not feasible (Advertising, Customer Loyalty Programs etc.).
Data
Typically
€ 1-2 per session
Customer
€
Mobile
Network
Operator
Services
€
Service Fee
€
Service
Provider
Current GSM Market
in Germany
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Size of the German market for mobile telecommunications was
€ 18,4 billion in 2002 [RegTP]
There are more mobile than fixed lines
Penetration rate in December 2002 was 71,7% [RegTP]
Saturation of the market can be observed
Investments in future mobile infrastructure for 3G und wLAN
(licence, capital costs, infrastructures, devices etc.)
Number of GSM subscribers, December 2002
3G licences
T-Mobile
Vodafone
E-Plus
O²
Total
Total costs
24.582.000
22.700.000
7.350.000
4.563.000
59.195.000
€ 50.827.000.000
[RegTP]
ARPU
€ 25,7
ARPU
€ 26,1
€ 858
per customer
Sponsoring Mobile
Customer Relationships

Sponsoring data transmission costs by the service provider is
currently not possible
– Each usage is related with costs for the customer
– Costs are not transparent
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Objective: Eliminating data transmission costs for the customer
and transfer them to the service provider
Through mobile initiated business, financing of the data
transmission costs by the service providers shall become possible
Mobile
Network
Operator
Customer
Services
€
Data + Access
€
Service
Provider
A Potential Portal Process for new
Situation Based Business Models
Customer
1
Mobile Network Operator
2
Enter portal
3
Compute situation
description
Compute and
display adequate
portal categories
4
Select portal
category
5
Select service
6
Compare situation
description and
customer profile
7
Publish situation
description
9
Service Provider
8
Display all service
providers offering
services for free
Show willingness
to cover transmission costs
10
Display and
start service
11
Register and
charge transferred
data
Comparing Situation Description and
Target Customer Profile
• Customer: Selects Shopping from the mobile portal
• Mobile Network Operator: Generates situation description
• Service Provider: Computer department store with branches in Frankfurt and Berlin
...
<Age>
<Min>15</Min>
<Max>35</Max>
</Age>
<Location>
Berlin
</Location>
<Location>
Frankfurt
</Location>
<Temporal Context>
Day
</Temporal Context>
<Customer Loyalty ID>
12345678
...
Service Provider
Relevant customer,
sponsoring
data
Not relevant,
transmission
costs
no sponsoring
reasonable
Mobile Network
Operator
..
Customer 3
1
2
<Age>
65
24
</Age>
..
<Location>
<Customer Loyalty ID>
Nürnberg
Frankfurt
12345678
</Location>
...
<Temporal Context>
Night
Day
</Temporal Context>
...
Conclusion
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Identity-Management-Platform: Self-administration of the
“mobile identity”(personal data and security profile)
Potential customers of enterprises are provided with a free of
charge access to mobile services.
Customers use the mobile portal to choose from a number of
free-of-charge and priced services.
Current business model is extended and not replaced!
Objective: More customers and providers (traffic) on mobile
portals. Charging is done according to the value proposition and
includes customers and Service Providers.
THANK YOU FOR YOUR ATTENTION!
[email protected]