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Dell’s Core Competency
Dell’s Present and Future Supply Chain Management – Potential Risk to Core Competency
Raw Materials Supplier
Component Supplier
Raw Materials Supplier
Raw Materials Supplier
Component Supplier
Raw Materials Supplier
Raw Materials Supplier
Raw Materials Supplier
Component Supplier
Raw Materials Supplier
Component Supplier
Raw Materials Supplier
Dell Inc.
Customer
Customer Orders
PC directly through
Dell
Or
Dell Builds and
Ships to 3rd Party
Vendor
Or
Customer
purchases PC
through Dell Stores
Orders and Buys PC
Direct from Dell
3rd Party Vendor
Sells Dell PCs
Dell Stores
Customer buys PC
Direct from Dell Store
PC Market Growth and Decline
PC Game industry


2006 sales of $970 million
Record 1 day sales with release of World of
Warcraft “Burning Crusade” title in 2007
(2.4 million in a 24 hr period)
Examples of VR interfaces


Extreme reality
http://www.youtube.com/watch?v=a5DCvIyipXQ
Augmented reality personal display glasses
Examples of VR
Cloud Computing
6
www.themegallery.com
Emerging Markets
7
www.themegallery.com
This is the best Blue
Ocean space for Dell