Transcript Acquiring A Web Presence

Acquiring A Web
Presence
Caroline Leibinger
Jimmy Neyhart
Joey Tuma
Internet Protocol - IP
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Provides unique global addresses
amongst computers
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Much like a phone number or street
addresses for internet connected
devices
Uniquely identifies specific
computers/network devices on a
network
Connectionless protocol, doesn’t
need a prior connection before a
host sends packets
IP Addresses
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Limited availability of static IP addresses
 Internet service providers use Dynamic Host Configuration
Protocol to assign dynamic IP addresses
Temporary identifier during current internet sessions
(much like a temporary phone number)
 Static IP addresses are used for devices such as Servers which
require a continues internet connection
Availability of IP Addresses
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Availability of IP addresses is decreasing due to
spread of computers
IPv4 uses 32-bit addresses
 IPv6 uses 128-bit addresses
 Provides more combinations of unique addresses
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Dynamic Host Configuration Protocol
(DHCP)
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Set of rules used by communication devices such as
computer, routers, or network adapters to obtain IP
Addresses
Insures all IP Addresses are unique
Allows for network admin to distribute from a central
point
 Automatically distributes IP addresses when a computer
is plugged into a different location on a network
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Distribute very short IP address leases for users that
don’t require a permanent connection
Link between IP Address and
Domain Names
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There are more websites then servers
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Hypertext transfer protocol (HTTP) specifies the name being
used
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This allows one server with one IP address to provide different sites
for different domains
A hostname is a domain name assigned to a host
A hostname is translated into an IP address via the local
host file
A host file – provides a map from the hostname to the
IP Address
What does a Web Browser do?
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Web browsers (the client) communicate with
Web servers primarily using HTTP (hypertext
transfer protocol) to fetch webpages.
HTTP allows Web browsers to submit
information to Web servers as well as fetch Web
pages from them.
Web Hosting
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Companies that provide space on a server
Companies own the server
 Companies provide internet connectivity
 Client dependent on space and internet connectivity
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In-house or Outsourcing
Free vs. Paid-for Hosting
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Free Hosting
You will have their advertisements on your website.
 Good way to start out initially for a small company.
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Example:
Bravenet
Free hosting space – 50 MB
 Free website builders
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Free vs. Paid-for Hosting
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Paid-for web hosting can be a very inexpensive in
the long run by outsourcing the hosting services for
your website as it grows
Example:
Host Monster
$5.95/month
 300 GB of hosting space
 Lots of extras
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How do you get Content for your
Website?
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Create it yourself
Hire content providers
Syndicate/license content from
others
Syndicating or Licensing Content
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Syndication
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Quality content
Provided by experts
Reasonable Costs
Content displayed on other partner
websites in return for a payment
 Licensing
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Quality content
Specified period
Licensing fee
Building a Content Rich Website
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Freelance authors
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Writers-on-contract
Pay-per-word
Full time authors
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Regular salary
Can be expensive
Total Cost Per Total Cost
Words
Word
(USD)
1,000
7.5c
$75
5,000
7c
$350
15,000
6.5c
$975
Webpage
Sm. Website
Med. Website
Lg. Website
1 page
2-4 pages
5-10 pages
11-20 pages
$300-500
$700-900
$1000-2000
$3000-6000
Ownership
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Appropriate ownership/licenses
to all copyrighted content
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All rights must be transferred to you
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Text
Photos
Software
Stated in sales contract
Domain name registered with your
company
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Person who registered it, may leave the company
Content Shells
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Plug-in your information
Sites are already linked
together
Open-source – free
Possible monthly fee
Discoverability using Search Engines
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Register with the search engine
Google
 Yahoo
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Starting at $1,800 (one time fee)
Top 10 Search Results
Provide expert search engine optimization of
your Web site.
Provide site analysis and keyword research.
Discoverability using Pay-Per-Click
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Get listed on search engines with pay per click
advertising
Purchase key words
Pay for clicks - 5-25cents for each click
$99.00 set up fee
Quickly reach targeted customers
Control your budget with a choice of plans
They do all the work for you
Web Transactions
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Must use HTTPS
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refers to the combination of a normal HTTP with
a Secure Sockets Layer (SSL) transport mechanism.
Web Transactions
Google Checkout
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Works directly with customer credit cards
Sends email invoices automatically
Tracks sales
Comprehensive fraud protection program
www.checkout.google.com
Web Transactions
PayPal
Accepts all major credit cards
 Less user friendly integration process
 http://www.paypal.com
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