Transcript Slides
The New Global Village Triple Play in the University Environment (A Case Study) Guy Clark – Global Crossing Nick Ruczaj – Inuk Networks May 23rd, 2007 © 2007 Global Crossing Limited. All rights reserved. Any reproduction or dissemination without written permission is strictly prohibited Agenda Brief Introduction To Global Crossing & Inuk Networks Background: TV & Telephones for Students in the UK Introducing Freewire IPTV for Students VoIP Solution for Students Commercial Opportunities What’s Next? Copyright 2007 All Rights Reserved. Brief Introduction to Global Crossing Global wholly owned IP (MPLS over DWDM over Fibre) Network reaching over 600 cities, 60 countries, and 6 continents Global Crossing provides a full suite of converged IP services. Over 30 billion VoIP minutes completed in 2006 over our VoIP Backbone Nearly 400 million IP interconnected minutes per month in January 2007, an increase of more than 300% over January 2006. One of the Largest Global VoIP Deployments, over 140 SONUS VoIP Switches throughout global VoIP backbone, and the use of ACME Session Border Controller technology globally Highly Reliable Fully Meshed Global IP MPLS Network consistently operating at 99.999% reliability. Transporting nearly 500 Gbps IP traffic over global backbone Already a provider (either directly or indirectly) of dark fibre and bandwidth to several EU R&E Networks Copyright 2007 All Rights Reserved. Global Crossing’s converged IP network architecture – one network, any service VoIP Services • VoIP On-Net Plus • VoIP Ready-Access • VoIP Outbound • VoIP Local Services • VoIP Toll Free • VoIP Community Peering • VoIP Integrity Service • Managed VoIP Access Methods ATM, Frame Relay, PL, DSL, Ethernet, SONET, SDH True multicast capabilities Enterprise RIP2, BGP, Static OSPF & GRE Tunnels IP PBX Global MPLS 2547bis Network On-Net Call IP iMPLS Option A, B, C PSTN GSX IP VPN Off-Net Call IPVPN/ DIA IPv4 & IPv6 Session Border Controller VoIP Hybrid TDM / IP Audio Conferencing SIP IP Phones • eMLPPP • CRTP • Packet Interleaving IP Gateway Managed Security Services Internet Managed Solutions Customer Portal • Visibility & Control DSL Dialup Wi Fi • Mobile IP Connect • Remote VPN Access Fully Managed DIA & Security Services Copyright 2007 All Rights Reserved. • Professional Services • Fully Managed IP VPN • Managed Network Services • Managed Security • Application Performance Management • IP Video • Video Endpoint Management • Ready-Access Video® Brief Introduction to Inuk Networks Inuk Networks is a triple-play service provider which has capitalised on the rapid growth of broadband technologies by developing a platform for the distribution of broadcast quality TV and carrier-class telephony over closed IP-based networks Freewire is the company’s branded platform for the delivery of video, voice and data services to consumer customers, with an initial direct focus on the student market Inuk’s Freewire platform can be customised and delivered as a wholesale solution, offering broadband providers ultimate flexibility in how they position and brand their TV, voice and entertainment service offerings Copyright 2007 All Rights Reserved. TV for Students in the UK Poor reception and poor choice of content Aerials often an unsightly addition to buildings 2008 now confirmed as start date for analogue switch off in UK Digital TV will present problems to students and landlords alike: Portables likely to have problems working with external aerials Roof aerials/coax rings likely to have problems with interference and ground loops Copyright 2007 All Rights Reserved. Student Telephone Trends in the UK Mobiles have been pervasive for some time VoIP has become mainstream Revenues from calling card systems are diminishing Backlash against 0870 numbers Expensive, “locked down” student telephone systems are past their sell-by-date! Students moving to VoIP of their own accord Copyright 2007 All Rights Reserved. Introducing Freewire Triple Play IPTV solution offering free & premium content Carrier-class VoIP solution offering free community calls, very low cost breakout calls Broadband internet access via Ethernet for halls and DSL for homes Copyright 2007 All Rights Reserved. P2P Technology for Broadcasting Inuk trialling P2P technology for VoD (i.e. nonlinear) applications on closed networks (e.g. Universities) Technology and particularly business model unproven: “Over-the top” technology is attractive to users (& broadcasters?) but someone has to pay for the network costs ISPs already saying they will not bear the cost of the required bandwidth: One hour of (near-broadcast quality) viewing is 320MB downloaded & 105MB uploaded 1GB cap exhausted in 10 hours Changes ISP contention and network planning models Limited to PC platform only: STB platform not available Unrealistic bandwidth for High Definition Copyright 2007 All Rights Reserved. Multicast Technology for Broadcasting Multicast is the only way to cost-effectively deliver broadcast-quality linear TV over any network infrastructure Network cost per user for 100 viewers on an exchange watching 2 hours of HD content *: IP Stream: £22.16 LLU Unicast: £ 2.10 LLU Multicast: £ 0.04 Inuk’s strategy is to partner with network operators (as opposed to building its own network) As such, Freewire can be an “over the top” service operating on any multicast enabled network * “HD-TV over IP: Who Pays the Bill?” by The IP Development Network Copyright 2007 All Rights Reserved. Partnering with JANET to Deliver Services to Students Partnership agreement with the JANET backbone Over 16 million end users Fully multicast enabled Student accommodation does not commonly provide for either analogue or digital TV Digital Switchover will mean indoor aerials become even poorer Around 500,000 University hall residents will be able to receive the IPTV feeds N.B. Major and Regional nodes only shown Copyright 2007 All Rights Reserved. Freewire Television Architecture Copyright 2007 All Rights Reserved. “virtual Set-Top Box” Application Copyright 2007 All Rights Reserved. Freewire Telephone Architecture Copyright 2007 All Rights Reserved. Freewire Telephone Softphone and handset options Free calls to and from friends and family who download free softphone “Breakout” rates lower than Skype UK: 0.64p; India 5p; France: 0.67p Further discount for NUS Extra card holders Range of free and premium additional features: DDI (non-geo or geo) Voicemail Audio & video conferencing Pre-Payment Options for Breakout Calls Web-based account and top-up using credit/debit cards Direct Debit Cash option using physical calling cards (sold on campus) Freewire credit wallet eventually to encompass telephone and television services Copyright 2007 All Rights Reserved. University Customers & Trials Copyright 2007 All Rights Reserved. Commercial Opportunities • • • • Platform for Personalized, Interactive TV Advertising Interactivity Offers “Call-Me”, More Info & Shopping Baskets Personalisation Allows Demographic Ad Insertion at “the Edge” PC Platform Delivers True Web Integration and Click-Thru • • • • Return Path, Real Time Reporting Viewing Figures/Audience Share Advanced Demographics Behaviour Tracking • Part-time collaborative working for students • Telemarketing employment for students - remote virtual call centre agents, etc • Communities of Interest / Distance Learning Copyright 2007 All Rights Reserved. What’s Next? Taking Freewire Beyond Campus… Most Halls now offering 100Mb Internet access “free of charge” ResNet Service Advisors to support students with queries Potential to offer attractive television and telephone packages ------------------------------ No guidance for students in latter years Students & Staff left to battle with range of ISPs, Telcos & TV providers with no student focus Forced into 12 month minimum contracts for 39 weeks usage Copyright 2007 All Rights Reserved. versus What’s Next: Expanding Beyond the UK… Copyright 2007 All Rights Reserved. Thank You Guy Clark Director of Product Management Global Crossing Nick Ruczaj Marketing Director Inuk Networks M: +44 (0)7733 014 301 E: [email protected] M: +44 (0)7900 898 852 E: [email protected]