Transcript INFOCOMM Dealer Training Projectors (2007)

Sony Projectors
Why Sony Projectors?
Engineered to deliver the best images
Top priority for design staff
Bright, Accurate Colors (thanks to 3LCD)
Appropriate Application Functionality
Excellent Warranty
Three years parts and labor (some limits)
First year “hot swap” included, extended warranties available
Excellent Value for Price
Applications for Projector Lineup
Basic home and
business uses
High brightness, computer and
video inputs,
“Entry Level Models”
Step-up business use
Higher brightness for larger
rooms or brighter rooms
“Step-up Models”
Field Sales staff,
consultants, and
trainers
Projectors specifically designed
for this purpose
“Road Warrior
Models”
Step-up business use,
campus use and/or
collaboration
Brighter, with wireless functions
and networking
“Wireless Networking
Models”
Larger rooms,
integration
Very bright, with powerful
networking/management, and
often optional lenses
“Installation Models”
Projector Line-up & Positioning
Entry-level Models
“Step-up projector at entry-level price”
VPL-ES4 (SVGA, 2200 lm) Est. Street: $749.
VPL-EX4 (XGA, 2100 lm) Est. Street: $899.
Sell: Price/Performance, color performance
EX4 has 2 RGB inputs
Both have monitor out and variable audio out
Step-up Models
“Step-up models designed for business use”
VPL-CX61 (XGA, 2500 lm) Est. Street: $1549.
VPL-CX63 (XGA, 3000 lm) Est. Street: $1999.
Sell: Easy installation workhorse
Clean business appearance, quiet
Projector Line-up & Positioning
Roadwarrior Models
“Specifically designed for mobile use”
VPL-CS21 (SVGA, 2100 lm) Est. Street: $999.
VPL-CX21 (XGA, 2100 lm) Est. Street: $1199.
Sell: Unique/Best tool for this job
One-touch setup, Off&Go
Best Projectors of the Year
Wireless Models
“Powerful, flexible wireless networking”
Includes everything needed for wireless
VPL-CX76 (XGA, 2500 lm) Est. Street: $1899.
VPL-CX86 (XGA, 3000 lm) Est. Street: $2399.
Sell: Business/Collaboration tool
Business networking, collaboration
Install Projector Lineup & Positioning
Flagship Installations (6000 lm)
“Lecture hall and Boardroom integration”
3 RGB in, DVI in, AV and network functions
VPL-FX52 and 52L (XGA) Est. Street: $10k
Key: Powerful connectivity, reliable performer
Installation flexibility – a campus favorite
Post Houses, Checkprints (800 lm)
“Full HD images for design or review”
Full HD (1920 x 1080), HDMI + analog inputs
SXRD based imagers
VPL-VW100/P (HD) Est. Street: $9k
Key: Pro version- 3 yr warranty
New VPL-C Series Introduction
Design Concept:
Powerful & Installable Compact Projector
VPL-CX100
Successor of CX61
2700lm XGA
Delivery from July 07
List Price : $2,120
VPL-CX120
Successor of CX63
3000lm XGA
Delivery from June 07
List Price : $2,400
VPL-CX125
Step-up version of CX120
3000lm XGA with NW function
Delivery from July 07
List Price : $2,530
VPL-CX150
3500lm XGA
Delivery from June 07
List Price : $2,730
Total x6 models
VPL-CX155
Step-up version of CX150
35000lm XGA with NW function
Delivery from July 07
List Price : $2,930
VPL-CW125
3000lm WXGA with NW function
Delivery from Oct 07
List Price : $3,330
Key Features of New VPL-C Series
High Brightness, High Contrast and Crisp image
Sony original
Newly developed
panel
optical engine
ACF Lens
Newly developed
ACF
(Advanced
Crisp Focus)
lens
Newly developed
high efficiency
lamp
Conventional Lens
Cover open
Easy Maintenance
Filter
Lamp
Key Features of New VPL-C Series
New Cooling System
Improved exhaust air efficiency
Installation Flexibility
Direct On/Off
Tilt Free
Network Control / Maintenance / Content Delivery
Remote ID function
Side Shot
Network models only
Tilt free
Install Projector Lineup & Positioning
NEW High-Resolution (4000 lm)
“Lecture hall and Boardroom integration”
SXGA+ resolution (1400 x 1050)
Allows both native WXGA and 720p
Center lens, side access for filters and lamp
Powered zoom, focus, and lens shift
First use of BrightEra™ panels
Direct power on/off (with Off&Go)
VPL-FE40 (SXGA+) Est. Street: $7k
VPL-FX40 (XGA) Est. Street: $5k
Keys:
High resolution, very install-friendly
Enhanced Network Functionalities
Great Price/Performance
Example: New Optical System
With this newly developed optical system, using “BrightEra,” FE40/FX40 delivers
4000 lm using only a 275W Lamp! (Other makers use up to 1000 Watt Lamps)
+
275W Lamp
=
Sony succeeded in developing
the world's first HTPS LCD panel using
inorganic alignment layer.
BrightEra is Sony brand.
& Low Fan Noise
4000lm
New Sony Image Panel – BrightEra™
Typical Previous Panel (PX41)
UV
Horizontally
aligned
crystals
BrightEra (FE40/FX40)
Organic
alignment
layer
UV
Inorganic
alignment
layer
Vertically
aligned
crystals
 Molecular Bonding to inorganic alignment layer is stronger
 So, inorganic alignment layer resists UV damage better
 Light Resistance Up
 Brightness Up & Reliability Improvement
 Vertically aligned crystals deliver deeper blacks
Example: 40-Series Connectivity
The provided connections are specifically chosen to
fit the range of application sources for this model.
Composite,
S-Video and
Stereo
Audio
Monitor,
Var Audio
out
RS-232C and
Control S
2x 15-pin, 1x BNC, and 1
HDMI in
Network
Example: Network Control & Maintenance
《Function》
《Benefit》
IP Control
Same as RS-232C. Can control
(power on/off…) the projector
using IP
Easy integration with standard
Extron /AMX equipment
Web Control
Projector’s situation can be
checked and settings changed over
the web
Enables remote and/or centralized
maintenance and management
functions
E-Mail Report
Projector transmits warnings
related to the lamp/fan and current
status via e-mail
Enables proactive maintenance and
responses to projector errors and
situations
SNMP
SNMP, industry standard protocol
for management and maintenance,
is built-in
Allows the monitoring of the
projectors as part of the whole
network system
Built-in AMX’s Dynamic Device
Discovery Protocol (DDDP)
System integrators can easily
integrate Sony projectors with AMX
equipment
PJLink is a unified standard for
operating and controlling data
projectors by JBMIA
Enables central control of different
vendors’ projectors in a mixed
environment
AMX DDDP
PJLink
Example: Presentation Options
Direct Connection
Over LAN
Wireless LAN
Up to 100 PCs can
connect to the projector
Presentation can
be shown on up to
5 network
locations
A Long Sony Projector History
Compared to Sony, just about every other projector maker is a “Johnny
1972: Sony introduced first video projector
Richard Nixon was president
1982: Sony introduced first “universal” projector
Supported European PAL, American NTSC, and RGB inputs
1989: Sony High Def models chosen by Coke
For use in “World of Coke” display in Atlanta
1997:
2001:
2004:
2005:
Sony introduces High Temp Polysilicon LCDs
Sony introduces IP-addressable models
Wireless models win Tech Innovator Awards
Sony introduces 4k SXRD projector
Inadequate Projector Specs
There are too few informative specs to guide users to the best choic
Lumens
ANSI Lumens is a measure of WHITE light level ONLY
There is no agreed method now to spec color performance
Different technologies have different strengths
Contrast ratio
No agreement on measurement methods
So, comparing specs may not be accurate – “apples and oranges”
Ratio! Highly dependent on “black” level, i.e., ambient levels
May not be important anyway for business/education apps
Video APL is 40% Computer is 70%
At any moment, human eye can only discern about 100:1 contrast
In real world settings, actual measured contrast levels <20:1
What else do customers request?
inputs, monitor, weight, size, noise level, power usage
Sony Projector Leadership
Choosing a projector on one or two features is the old
way –
performance is the new Sony way
Leading total
Sony Technologies
3LCD technology for color brightness and accuracy
Energy Star® Compliant
Low fan noise
Sony-developed image processing and image panels
Leading Sony Features
Intelligent Auto-Setup, with AutoFocus on some models
Off & Go technology protects lamps and saves time
AirShot Wireless and Network Access
IP Network Control and Content Delivery
Refreshed Service Offerings
Just announced in new Bulletins (June 15)
Extended Warranties
Now available for 4 Year and 5 Year offerings
List prices range from only $199 up to $699
“On Time Support” offers
Extend first year of Loaner support to 3, 4 or 5 years
List prices range from only $169 up to $429
Look for uniform focus from
the center out to the edges.
In the best images, the focus should
be crisp all the way to the corners.
Current End User Programs
Trade WAY up Program
$50 bonus for any projector purchase
User’s Choice
Buy any E- or C-series projector and choose a Lamp or up to $150 cash
New C-class Package Promotion
Buy any new C-series model and get a mount at no extra charge
VW100/P Summer Suspension
Buy this model and get a mount at no extra charge
Why Sony Projectors?
Engineered to deliver the best images
Top priority for design staff
Bright, Accurate Colors (thanks to 3LCD)
Appropriate Application Functionality
Excellent Warranty
And Extended Warranty Offers
Excellent Value for Price
End User programs are great “sweeteners”
Specs: New C-Class Models
VPL-CW125
Panel Resolution
Brightness
VPL-CX155
XGA
(1366x800)
(1024x768)
3000-lm
3500-lm
3500-lm
3000-lm
VPL-CX100
3000-lm
2700-lm
No
Yes
38/28dB
TBD
9 lbs 1 oz
Dimensions
14 3/4 x 3 5/8 x 11 3/4 inches
Yes
(Control,
Maintenance,
Content Delivery)
Yes
(Control,
Maintenance,
Content Delivery)
Yes
(Control,
Maintenance,
Content Delivery)
No
Lamp Access
Rear Panel
Filter Access
From Front Side
Security
Kensignton, Password, Security Bar
Direct ON/OFF
Side Shot
VPL-CX120
x1.2 zoom manual
Weight
Network
VPL-CX125
WXGA
Lens
Fan Noise
VPL-CX150
Yes
Yes
Yes
No
Yes
No
Yes
Yes(up to 3)
Yes(up to 3)
No
Yes(up to 3)
No
Yes
Delivery
Oct '07
July '07
June '07
July '07
June '07
July '07
List Price
$3,330
$2,930
$2,730
$2,530
$2,400
$2,120
Remote ID
Example: FE40 Network Presentations
Presenters can be selected using the supplied Remote Commander™ or from a PC.
On a PC, Click the
“Projector” button to display
connected PCs
Pressing the “AIR SHOT”
button displays connected PCs
Select the desired presenter
and press “ENTER”
Example showing
multi-projector
presentation
Difference between Current
User Benefit
Features
Comparison
Specifications
Thank YOU!