Transcript New Communication Paradigm

Multimedia Services Over Broadband Wireless
Amnon Gavish –
VP Business Development
RADVISION
1
Highlights
 New Communication Paradigm
 Visual Value Added Services
 The Making of a New World
 Emerging standards
 Challenges
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New Communications Paradigm
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New Communication Paradigm
Brief History of Visual Communication
 For hundreds of thousands of years
human beings communicated using
sound and sight
 The phone invented in 1876 limited
people to voice communication
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A hundred years later limited visual
communication becomes available
over ISDN lines
Still no critical mass for visual communication
 Today – Critical mass is around the corner
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New Communication Paradigm
3G as Critical mass to Visual Communication
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Leading Telecom Service Providers committed to 3G
Network vendors and focus on delivering 3G
Handset manufacturers deliver 3G enabled handsets
Millions of customers are already using 3G networks
3G is a reality!
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New Communication Paradigm
Critical mass to Visual Communication
 3G provides the high bandwidth
 High bandwidth enables high quality visual communication
 Key issue for high bandwidth is visual communication and
content
3G Means Visual Services
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New Communication Paradigm
The Triple play
video, Voice, and data over a single broadband connection
VOICE
DATA
VIDEO
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Visual Value Added Services
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Delivering the Visual Experience
 video call centers
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Delivering the Visual Experience
 video call centers
 Celebrity Video Chat
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Delivering the Visual Experience
 video call centers
 Celebrity Video Chat
 Video Security
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“Hello Mr.Smith, The
alarm at your Master
bedroom Has turned
on “
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“ I am connecting you
to your house, and I
have already sent for
a patrol”
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“ Hello Mr. Smith,
we’ve checked
your house and
everything is alright “
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“ Thank you sir “
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Delivering the Visual Experience
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video call centers
Celebrity Video Chat
Video Security
remote surveillance
video mail
video messaging
TV over the phone
Visual information services
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Instant reporting
Live entertainment
Remote real estate review
video telephony
Home Telemedicine
Video conferencing
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Imagine…
Imagine a travel agent speaking face-to-face with
potential customers showing them a film of the resort they
are considering going to
Imagine real estate agents showing a house to a
prospective buyer who is relocating to the area, while the
prospective buyer is still in another country
Imagine a paramedic consulting with the HQ’s doctor when
handling a gravely injured patient on the road
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Imagine…
Imagine giving the ability for home-telemedicine nurses to
show the patients how to use the equipment, how many
words can be saved?!
Imagine calling your insurance agency to describe and
record the details of a car accident by 3G video
Imagine all of the above does not require a revolution…
Real-time visual communications in contact centres is about
adding a new dimension to telesales and services
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Imagine if you could
have it all today…
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What can it look like?
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Ad-hoc Reporting from the Field
Wanting to relay a breaking story to the station, the reporter decides
The
reporter
sends
real-time
from
scenevisual
ofviewers
the
not
tonewsroom
wait
for the
film
crew butvisuals
to relay
livethe
ad-hoc
The
reports
directly
from
the
field,
showing
incident,visuals
directly
news
room event
communications
real-time
of to
thethe
news
breaking
The reporter arrives
on the
scene of
the incident
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Professional Medical Consulting Centre
•The doctor logs-in to the consultation center Website
•The
information
is verified
and an
agent
calls
back
to the
doctor
With log-in
professional
consultation
services
the
doctor
can
receive
immediate
The doctor has subscribed to an on-line professional
•Using
a standard
telephone
forand
audio
andproblems
the PC for
real-time
visual
assistance
with medical
issues
solve
within
minutes
consulting center
communications, the doctor can see the agent and share data
collaboration capabilities
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Crime Witness Call Centre Services
•The crime witness call center unit receives immediate visual access
The
pedestrian
to
the(which
police
department
crime
the
scene walking
ofcalls
the crime
is
recorded
for
visual
evidence)
Atopedestrian
down
the
street
comes across
a witness
thief,
trying
call
center
•They
send
aunit
patrol
car car
to the scene of the crime while keeping
to break
into
a parked
a close eye on the actual crime scene
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On-the-Spot Appraisal Services
With
communications
theplace,
agentthe
at the
center
can record
A carvisual
accident
has just taken
driver
responsible
for
the
then
send
report services
by way of
video
streaming
thedamages
accidentand
calls
in to
thethe
appraisal
call
center
for an to
the
insurance evaluation
company of the damage
on-the-spot
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The Making of a New World
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The Making of a New World
Quick Start a Service
Service need to be launched
quickly and efficiently
Easy to use environment to
enables quick solution
development for a service unique
needs
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The Making of a New World
Scalability
Service starts
controlled and limited
and grows exponentially
Network platform that grows
to support an unlimited
number of users
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The Making of a New World
Manageability
Services need to be
managed efficiently
and economically
Ability to easily and
centrally manage the
network services and
platforms
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The Making of a New World
Market Expansion
Service needs to reach as
many potential customers as
possible expanding potential
market.
Connects existing and
future, networks, protocols,
and endpoints into
a single communications
system
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The Making of a New World
Customization Options
Service need to
match Service
Providers current
environment and
strategy
Open API based system;
Comply with industry
Standards;
non proprietary software
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The Making of the New World
What do we need?
 Quick Start of New Services
 Scalability to Support Service Growth
 Service Manageability
 Market Expansion to Increase Service Exposure
 Customization Options
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3G New Breed of Services
 Enhanced Messaging
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Video Mail (VM)
Advanced Multimedia Advertisement
Multimedia Messaging (MMS)
 Conversational Multimedia
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Push-To-Talk (PTT) over Cellular (PoC)
Push to Show/ Push to View
Videoconferencing for business or private
use on the go
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3G New Breed of Services
 Video Streaming
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(cont.)
Live video broadcasting – TV on the go
Video On Demand (movies, news clips) - VOD
Video session archiving services
Playback & recording
 Peer to Peer
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Video Chat
Interactive gaming
Video sharing (“See what I See”/ “We share”)
Collaboration
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3G New Breed of Services
 Complementary services
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(cont.)
Presence aware services
Location aware services
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Service Enabler Protocols
 Enhanced Messaging
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SIP or 3G-324M – Video Mail (VM)
3G-324M or SIP – Multimedia Advertisement
SIP – Multimedia Messaging (MMS)
 Conversational Multimedia
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SIP/PoC – Push-To-Talk (PTT) over Cellular (PoC)
3G-324M or SIP – Video Telephony & Conferencing
 Video Streaming
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3G-324M (DTMF based video portals)
RTSP (IP TV, surveillance)
 Multimedia Gaming
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SIP/JSR-180 (J2ME)
SIP/PoC
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3G Services & Protocols
 Push-To-Talk (PTT) over Cellular (PoC)
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POC Consortium/ Open Mobile Association (OMA)
specification
Based on SIP RFC3261 & RTP/RTCP RFC3550/1
 Presence & IM/MMS
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SIP RFC3261 + SIMPLE WG specifications
SIP MESSAGE & MSRP
 Video telephony/ conferencing
 3G-324M
 IETF XCON
 Video on Demand (VoD)
 Real Time Streaming Protocol (RTSP) RFC2326
 3G-324M
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Emerging standards
 Service creation enviornment: VXML, V2XML, CCXML
 IMS definition at 3GPP and 3PGG2
 QoS
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3G IMS Architecture
HSS
Control Plane
Traffic Plane
IMS
Other IP/
IMS network
Cx
I-CSCF
UTRAN
UE
Gi
PS Domain
GGSN
Mg
IMSMGW
PDF
SGSN
Mi
Mr
BGCF
Mj
Gi
Go
Mk
S-CSCF
MRF
Gi
Mm
Cx
Mw
MRF is used for:
•Multiparty
P-CSCF
•Transcoding
•Announcements/ tones
Gq Go
I-CSCF
MGCF
SGW
Mn
Legacy/
PSTN
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Challenges
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Challenges for the vendors
 Enabling customized and off-the-shelf applications of VAS
 Providing network APIs towards partner application
providers
 Hiding the details from the application and user
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Signaling protocols (RTSP, 3G-324M, SIP, RTSP, H.323, H.320..)
Media type (Codec, bit rate, resolution, frame rate…)
Interoperability issues (vendors, models, software versions…)
 Providing application primitives
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Call control (initiate session, disconnect, authorize etc)
Media Processing (Picture in Picture, Text Overlay etc)
User Interaction (DTMF, UI etc)
Managing and Scheduling of resources (bandwidth, platform resources etc)
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Challenges - cont’d
 Modularity according to the required functionality
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Utilizing different network components:
• a gateway if protocol/network conversion is required
• real time audio and video processing blades if required
• network access elements (e.g. ISUP) if required
 Scalability
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Support for thousands of concurrent sessions
Just add components to scale up
No Chassis size limitation
Entry level systems
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Challenges (Cont.)
 QoS
 Network traversal
 Inter-network communication
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Protocol and Network agnostic
IP SIP
ISDN
H.320
3G
IP H.323
IP
RTSP
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Summary
 Endless options for new services
 We are on the verge of mass market deployment
 BUT, there are still a few technology hurdles on the
way…
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Thank You
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