Transcript Colombo, Sri Lanka, 7

FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
A Profile of Future
Market Expectations of Next Gen
Networks & Technologies
Rasantha Hettithanthrige,
Senior General Manager
Engineering & Operations
Mobitel (Pvt) Limited
Colombo, Sri Lanka, 7-10 April 2009
Opening the Mind
Trip into the very “Near Future”
Imagine after a early start in Office you thought
of having a Lunch-out with 3 of your close friends
You had sent a “lets eat” message, one guy
received the message on his “wrist based” device
which will be referred to as “Commie”; short form
for the “Communicator”
Then you receive an in-bound communication on
your wrist-pad commie which gently squeeze
your wrist & vibrate, the outer ring glows and an
agreeable glide of tones emits forth.
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Opening the Mind
Trip into the very “Near Future”
For a inbound communication you
have a multitude of options in
responding thanks to the powers of
world of IP(Internet Protocol) and
“SIP” (Session Initiation Protocol)
With SIP you will not get just an
alert
You will get alerted with a “tag line”
created by translating voice to text.
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Opening the Mind
Trip into the very “Near Future”
No awkward chatting with your cuffs
as the latest Bluetooth earpiece
turned out cheaply to match the
profile of your ear using a “laser
modeling scanner” at a Walk-in
booth of a mobile phone Shop. Due
to the next generation Zinc-Aircell
technology this device is quite light &
has a long battery life
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Opening the Mind
Trip into the very “Near Future”
You received a textual message from one
of your office mates; “ can review last
month’s sales “, you divert that call to
another colleague to whom you have
assigned that task who was at a meeting
thus converted the call to a brief IM
(Instant Messaging) session with the caller
leaving the details to be discussed for
another time.
You realizing its rude to handle office
matters during lunch with outsiders,
switch your “Presence State” to “Out at
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Sri Lanka, 7-10 April 2009
Lunch”
Opening the Mind
Trip into the very “Near Future”
You initiate the lunch session by a “Hot Button” labeled “lets
eat” and selected the invitees from the “Cool Friends” folder
which includes associates you have met face-to-face and in
Cyber-space too (e-mails, chat sessions, soul-mates of
Amazon)
Then you want to pick a good place, you have the option of
selecting some place from “Place Finder” or “Near-byplaces”
You can choose a place which exist in the menu as the
invitees have been to the place before; social influence
constantly shape the user experience
This message is sent using MMS technology to your friends
who has the option of selecting ‘available’, ‘not available’
and ‘change time’. One voting is over the converged time &
the acceptors are notified to you
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Opening the Mind
Trip into the very “Near Future”
You have a little bit of time till your friends “Home-in” using
their digital maps, till then you choose to check your “Wish
List” at Amazon, which is nicely placed in your task-list
using web services and XML( eXtensible Markup Language)
Armed with your wish list you visit the near-by bookshop &
and see a book from your wish list on the shelf, read the
barcode using your phone to send it to your Amazon soulmates to comment on it.
Gone are the days of apprehensions of buying the wrong
goods leaving lot of time for you to worry about the
uncertainties of Post mobile Age;
Instant Information, Instant Decision & Instant Gratification
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Opening the Mind
Trip into the very “Near Future”
You notice that your meeting time is approaching
& would like to pop in to the nearby cloth shop,
but not sure whether you have enough time.
You pull out your “buddy finder” screen and find
the “nearest friend” to be 5 minutes away and
you hit “Push-to-Talk” and your voice blurts out
from you buddy’s commies and find u have few
minutes to satisfy “Fashion Needs”
Then with satisfaction of you being able to use
your idle time gainfully you step in to the cloths
shop to check out your favorite designer line.
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Opening the Mind
Trip into the very “Near Future”
Finally your party comes together & talk about
the place to eat, you physically see a newly
opened “Bristo”, while consensus is reached you
all want check for Opinions.
Finding the “Bristo” in the listing is easy, as it
appears in the “Nearby Places” menu having your
location being known to the system
You find one of your acquaintances find a bad
comment owing to the scant vegetarian menu,
fortunately there is an alternative suggestion with
a fantastic array of vegetarian options & all
converge on that option
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Opening the Mind
Trip into the very “Near Future”
All agree that food was great and it was worth
the visit.
Unlike in the past splitting the bill is made easier
thanks to the M-payments, bill is barcoded and
each of you scan it on to the commie & settle
your portion electronically.
Then each of you receive a courtesy message
with a coupon to be utilized in a future occasion
provided that each of you post a review about
the restaurant within a week.
These reviews will be pinned on to “Space” near
by the restaurant for others to read
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Opening the Mind
Trip into the very “Near Future”
After the meal before you all dispersed you exchange detail
about a “Book Reading Event” with one of the fellow “bookworms”
As you melts into the swarm of shoppers on your way to
the taxi stand you get an alert on your commie with an icon
of a “pulsating brain” glowing with red color indicating
someone with a potentially similar interest profile as yours
is nearby.
This is possible as willing “socialites” would make some
personal profiles public so that you can opt to “Mesh with”
such personalities who will pass your nomadic
neighborhood.
While u travel back to your office a message pops-up
indicating that the latest “single communications bill”
encompassing all the services, is available for you to view
on your mobile portal and if everything is ok with the
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facility to pay through your direct Debit or the credit card
Opening the Mind
Trip into the very “Near Future”
While you travel back to your office a message pops-up
indicating that the latest “communications bill” is available
for you to view on your mobile portal and if everything is ok
with the facility to pay through your direct Debit or the
credit card
This bill will have relevant charges for all the services you
enjoyed for the billed duration
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Realizing the Dream
Killer Service Creation
“Accommodating a wider range of human
habits is the general design aim of
Technology, not to shoehorn users in to new
habits”
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Realizing the Dream
Definition for Mobile Services
“Service which enables the ability
to interact successfully,
confidently and easily with
interesting and readily available
content, people or devices while
freely moving anywhere we are
likely to go in conducting our
usual day-to-day business &
social lives”
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Realizing the Dream
Model for Mobile Service Creation
“The History of telecommunications services in recent
decades does not fill us with optimism that we know
what society wants, or even that we know how to go
about finding answers to this question”
Robert Lucky a Telecommunications Sage

Fields of Dreams Approach;
“If you build it, they will come”
Prime example is the “World Wide Web” which
did not have “prior business case” or “Analysts
Model” which would have predicted or dictated its
current success.
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Realizing the Dream
Model to ensure Value Creation
“ The ‘killer apps’ of tomorrow's mobile infocom industry
won’t be hardware devices or software programs, but social
practices. The most far reaching changes will come, as they
often do, from the kind of relationships, enterprises,
communities and markets that infrastructure makes it
possible”
Smart Mobs – Howard Rheingold
Killer Cocktail Vs Killer App
Ahonen’s “Five M’s” approach gives us a
model to scrutinize any Mobile Service
Offering for “Value Creation”
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Realizing the Dream
Diverse aspects of Value Creation
Ahonen’s Five M’s
Movement – escaping the fixed place enabled
by adaptation of interfaces to the context.
Moment – expanding the concept of time with
the ability to postpone, catch-up later, bringing
forward & multi-tasking.
Me – myself & my community, high degree of
customization, on demand service creation,
probably the most important of all “M”
Money – expending financial resources,
support for financial transactions
Machines – empowering gadgets, M2M
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Realizing the Dream
Eco System for Value Creation
ME
MOVEMENT
Business
Business
Partner 1
Partner 2
MOMENT
Mobile
Operator
MACHINE
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Business
Business
Partner 3
Partner 4
MONEY
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Realizing the Dream
Evolutionary Phases of Technology Introduction
State of Technology Evolution End 2005
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Realizing the Dream
Key Stake Holders, their Interests & Challenges
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Realizing the Dream
Key Stake-Holders
User Community
Operator Community
Supplier Community
Regulator
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Realizing the Dream
Expectations of the User Community
• Rising performance & quality
• Mobility for all applications
• Personalisation & participation
• Ubiquity of access
• Lower unit Prices ( due to
innovative bundling of services)
• Single interaction with service
providers for the required bundle
of services.
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Realizing the Dream
Expectations & Challenges of the Operator Community
• Operators as buyers of Infra use NGN as a
Vision to nurture & expand the future of Mobile
Eco-system.
• Improve existing 3G technology cost efficiency,
end-to-end latency
• New services already enabled with 3G (VT, IM,
Push Content, etc)
• 3G / NGMN coexistence, legacy network
compatible
• Full re-use of existing local network assets
(incl. spectrum, masts etc).
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Realizing the Dream
Expectations & Challenges of the Supplier Community
Introduction of new technology gives rise
to “Pain Points” for operators, supplier
community needs to address this & ensure
this transition is smooth for operators
Otherwise even mature international
players even take a stance of clinging onto
the relatively older technology specially in
low ARPU markets like ours as a strategy.
Optimization of the “User Interface” &
“User Behavior”
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Realizing the Dream
Expectations & Challenges of the Regulator
NGMNs will give rise to open standards which will make mobile
markets even more competitive.
An evolution of mobile network technology
No step change / inclusion of IMS within GSMA
No withdrawal of resources currently being used by commercial
partners or competitors
Key challenges being addressed by the industry
New IPR regime
Open standard network and O&M interfaces / network protection
& encryption
Improved terminal certification
Relevance of existing regulatory frameworks
Economics of NGMN essentially the same as for 3G
Technologically neutral regulation
Lesser regulatory intervention on Bottle-neck resources with the
introduction of IP based inter-working which will bring a number
of inter-working models
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