Transcript Tourism – Delivering on Potential Evolution of Shangri

Tourism – Delivering on Potential
Evolution of Shangri-La in Sri Lanka
Key Criteria
Asset Opportunity

Land & Asset Value

Economic Growth
Tourism contribution
to GDP.

Low cost of
construction.
Government /
Culture & Stability



Economic
Outlook &
GDP forecast
Political Outlook
Stable transition
of power.



Ease to do
business with.
Tourism Potential
Investment
Tax Incentives
and
competitiveness

Land
Opportunities.
Tourism zones.

Tourism Growth.

West to East.
Human Resources
ability to get
professionals on
the ground.

Flights / Air Access &
Infrastructure.
Tourism investment
attractive to high
quality brands.
Brand Awareness

Brand
suitability.

China Market
potential.

PR Effect –
positive /
negative.
Potential Issues

Human
Resources
Issues /
Challenges.

Monetary
Financial
Issues.

Service /
Reputation.
Unique Potential of Shangri-La Sites in Sri Lanka
Shangri-La’s Hambantota Resort & Spa
 First major international hotel to access
Southern Coast.
 First Class Airport.
 Potential of Highway Access.
 145 acre land site hotel with complete
facilities, golf, families, recreational.


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Shangri-La Hotel Colombo
First major international chain to open
in several years.
Multi purpose site with hotel / retail
and apartments.
Superb location – in early and able to
build brand before entry of other
major brands.
Synergy with Hambantota city and
resort.
Shangri-La Hambantota
Shangri-La Colombo
Future Challenges to Fulfill Our Potential
1.
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8.
Tourism, Infrastructure & Logistics
Bandaranaike (CMB) airport terminal
facilities – expansion needs.
Utilisation plans for the Mattala (HRI
International airport.
Development and implementation of an
aggressive plan for Sri Lanka.
Development of purpose built cruise
infrastructure at multiple Sri Lankan
ports.
Development of a modern Convention &
Exhibition to rival other regional
destinations – Phuket, Doha, Brisbane.
Upgrade completion of the Southern
Highway to Mattala.
Incentives that encourage more
international accommodation brands to
invest in Sri Lanka.
Improvement of public transportation in
metro-Colombo.
Product / Promotion
1.
2.
3.
4.
5.
6.
The ETA Tourist and Business
visa solution is fantastic. Costs to
be comparable to competing
destinations.
Consumption taxes are already
significantly higher than most
competing destinations.
Sri Lanka is blessed with 8
UNESCO World Heritage sites.
Tour operator / travel agent
models may need to adapt.
The Chinese tourist is delivering
much needed occupancy to Sri
Lanka.
Retail – need to attract brand
names.
Consumer – Unmet Needs
1.
2.
3.
4.
Security – to keep a continual
focus.
Entertainment / recreation –
outdoor opportunities –
Singapore.
Luxury – move to a higher
yielding market – service
needs.
Dining – recognize brands to
be allowed access.
Service/Human Capital
1.
2.
3.
4.
Development of Sri
Lanka – Hotel Schools,
overseas experience.
Professional expertise and
guidance – VISA’s.
Incentives for training.
International brand
standards and higher
yielding markets.
ස්තුතියි.