Transcript Slide 1

CONFIDENTIAL
3COM and LineSider bring
OverDrive
to
Managed Service Providers
July 2007
CONFIDENTIAL
LineSider and 3COM
Who is LineSider?
LineSider is an industry leading
provider of IP service
management software. Our
systems enable new revenue
for service providers while
significantly reducing the cost
and complexity of networks for
enterprises.
Who is 3COM?
3COM is a leading provider of
secure, converged voice and
data networking solutions that
reduce network complexity and
cost for businesses of all sizes.
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CONFIDENTIAL
Our Business Value for MSPs
 Revenue Generation
– Launch managed service products with minimal operational personnel
and infrastructure.
– Quickly create “sticky services” with our unique network policy
management engine.
– Highly flexible architecture simplifies the roll-out of innovative and highvalue managed services
– Optional deployment using a SaaS model
 Profitability
– Managed service market is 13 billion today with a 24% CAGR*
– Fully automated control and management is capable of driving operating
margins in excess of 60% (industry average is 40%-45%)*
– Able to support more revenue per operational headcount
– Reduce churn through automated customization of services (business
policies)
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CONFIDENTIAL
Element Management - It’s Time for a change

IT Business Challenges
– We have to connect 10 new sites to the
network
– We have to converge our data, voice and
video infrastructures to save costs…
– Can we do this with our current budget
and staff?

Element management is now more complex
– Convergence
– Emerging Technologies
– Mobility
– Security
The IT
Team
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CONFIDENTIAL
Managed Service Providers Focus On Solving These Problems For
The Enterprise… But Face Many Challenges Themselves
“I would like to make some
changes myself… do you
provide any self-care portal?”
“I need to add 10
new users to my
managed VOIP
platform”
Company X
ACME Corp.
ABC, Inc.
I’m sorry, our
systems cannot do
that at this time…
MSP
Our systems are
busy right now this
may not be possible
until tomorrow…
The provisioning
system just can’t
do what we
need…
“Connect our sales team
to our CRM system
across our 10 offices”
Hold please while I
jump to the command
line…
“Connect our two new
sites to our existing
network infrastructure”
That is a manual
change it may take
a while…
Widgets, Inc.
The same technology management and control
problems faced by the enterprise are now the
challenge for the MSP’s. MSP’s need better tools
and technologies to provide the scale needed to
maintain margins and customer satisfaction.
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CONFIDENTIAL
3COM and LineSider Solve This Problem For MSPs
“I would like to make some
changes myself… do you
provide any self-care portal?”
“I need to add 10
new users to my
managed VOIP
platform”
ACME Corp.
No problem… here
is our self care
portal…
I just added the new
users…anything
else?
Company X
ABC, Inc.
MSP
Done…anything
else I can help
with?
“Connect our sales team
to our CRM system
across our 10 offices”
“Connect our two new
sites to our existing
network infrastructure”
This will just
take a
second…
This new system
is amazing!!
Widgets, Inc.
Our MSP platform reduces churn and overhead while
increasing revenue and margin through the automation of
service management for multiple customers.
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CONFIDENTIAL
For Managed Service Providers:
Provides the ability to graphically define
business-level policy through
administrative MSP portal.
Provides the MSP the ability to deliver a full
featured customer self-service portal to
customers.
Delivers real-time feedback on deployed
services, available services and device
status.
Has a robust Policy Server that
translates the business policy into
specific CPE based services based on a
persisted model of the customer’s
communication infrastructure.
Maintains compliance through persisted
policy-to-deployed service across the
infrastructure for complete and
comprehensive auditing and SOX
compliance.
Uses a sophisticated network services
repository and correlation engine to
generate all configuration changes
required to support requested services.
In addition to traditional device level status
views, OverDrive has a unique top-down
troubleshooting capability that looks at
deployed policies, then the services
supporting those policies and finally the
devices hosting the services. This top-down
approach provides faster problem
identification and resolution.
Has a provisioning engine that
disseminates configs to appropriate
devices across infrastructure.
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CONFIDENTIAL
How OverDrive deliver Top-Down Full Policy Control
With OverDrive a single Policy request is automatically translated into multiple services that are defined,
disseminated and initiated across the network without any manual intervention, reducing internal overhead.
“Please allow my sales
team to access the new
CRM server…”
OverDrive
Policy
Server &
Repository
The Policy is defined by the
customer.
The Policy request gets created
through the MSP or customer portal.
The Policy request is translated into
distinct service requirements and
configuration updates
The updates are pushed out to the PEPs
and devices across the network for all
routing, VPN and firewall services.
The original Policy request is persisted within the network model so deployed services and configurations are always in
compliance. Additionally, real-time feedback and status relating to active policies and services are available at all times.
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CONFIDENTIAL
OverDrive components
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CONFIDENTIAL
3COM OSN Ready Routers
 Open Services Networking (OSN) routers provide unique
investment protection
 OSN provides enhanced reliability for network-based
Services
 Standards-based architecture eliminates need for costly
add-ons.
 Flexible Family of Interface Cards
 Comprehensive Router Protocol Suite
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CONFIDENTIAL
Purchase options for OverDrive
 A Software as a Service (SaaS) and service edge
solution
– Offers quick start-up of services
– An optional buy-out provision over time
 Purchase the complete OverDrive system platform
– OverDrive servers and software
– OverDrive edge devices as needed
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CONFIDENTIAL
Typical OverDrive Deployment Architecture…
OverDrive Policy Server
OverDrive Customer Portal
OverDrive Customer Portal
Workflow Engine
Appliances Provide Complete
Routing, VPN and Firewall Services.
Policy
Repository
Service
Correlation
Engine
API
MSP Administrative Portal
Provisioning Engine
OverDrive Customer Portal
Enterprise
Firewall
OverDrive PEP Appliances Can Be
Deployed Behind Enterprise
Firewall To Deliver Managed
Services Such As VOIP or
Application Access/Management
Inside The Enterprise.
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CONFIDENTIAL
OverDrive Integrates With Existing MSP Technologies…
OverDrive Policy Server
OverDrive Customer Portal
Workflow Engine
OverDrive Customer Portal
Policy
Repository
MSP Administrative Portal
Service
Correlation
Engine
Provisioning Engine
OverDrive Customer Portal
Existing
Element
Management
System
API
Both customer and MSP portals are
compatible with existing desktop
technologies.
Router
Firewall
VOIP
Integration with existing element and network
management systems eases internal system
replacement, support and training costs.
Existing Billing
System
Existing Order
System
Other OSS
System
Integration with existing OSS platforms helps the deliver and
bill for services quickly and efficiently while reducing internal
development costs.
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CONFIDENTIAL
OverDrive Can Be Delivered To The MSP As A Software Service…
ACME Corp.
OverDrive Policy Server
OverDrive Customer Portal
MSP Administrative Portal
Policy
Repository
Service
Correlation
Engine
Provisioning Engine
Workflow Engine
ABC, Inc.
OverDrive Policy
Enforcement Point
Appliance
OverDrive Customer Portal
API
Linesider Server Farm
KEY BENEFITS:
Much lower cost of entry into the technology reduces MSP required CAPEX.
Rapid setup and configuration time requires days not weeks or months… translates to revenue.
All maintenance and support provided through LineSider reduces MSP required OPEX.
Can be in-housed at a later time with no impact to service... Gives MSP needed flexibility.
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CONFIDENTIAL
How MSPs make money with 3COM and LineSider
3COM and LineSider provide MSPs with a fully integrated and
converged suite of managed services for all classes of business
customers
Can be purchased as a software service
hosted by LineSider allowing speedy time to
market with minimal capital outlay.
MSPs can enroll and activate customers
quickly, driving early recognizable revenue.
3COM’s converged service edge means low
capex, rapid deployment and a wide array of
service options
Provides a branded self-service portal for
business users, enabling a tighter
relationship between the MSP and their
customer.
‘Sticky’ services reduce churn for existing
and new customers via portal-based selfmanaged services and the ability to add new
services over time
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