Transcript Real, Relevant, Surprising and Fresh: Cisco Brand (Animated)

Just Switch It – Data Center
Migration from Catalyst to Nexus Switches in Data Center
Partner Presentation
November 2013
© 2013 Cisco and/or its affiliates. All rights reserved.
v1.2
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• Context
Latest industry trends
Demands on DC network
• Why Upgrade and Why Now
For Customers
For Partners
• Refresh Opportunity
• Program Highlights
Offers Highlights / What is New
• Call for Action – Next Steps
• Additional Details
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Campus
Data Center
Catalyst Family
Nexus Family
Catalyst 4500E Catalyst 6807XL
w/ Sup 8-E
Catalyst 6880
Catalyst 2960-X/XR
Nexus 6000
Nexus 9000
Nexus 7000
Catalyst
3850
Catalyst 6500 E
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Catalyst 4500 E
Catalyst
3650
Nexus 1000V /
AVS
Nexus 2000
Cisco
Nexus 3000
Nexus 5000
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TECHNOLOGY TRANSITIONS
MOBILE
Mobile
CLOUD
NEW BREED
OF APPS
DATA &
ANALYTICS
INTERNET OF
THINGS
NETWORK AT THE CENTER
GROWTH &
Mobile
PRODUCTIVITY
NEW BUSINESS
MODELS
EXPERIENCE
EXPECTATIONS
GLOBALIZATION
SECURITY &
COMPLIANCE
BUSINESS IMPLICATIONS
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Mobile Device
& Apps Surge
3x More Devices / IoT
77 Billion Apps downloads in 2014
DC Traffic East-West
Within data center 76%
Cloud IP Traffic Surge
Global cloud IP traffic will
increase six-fold over the
next 5 years
Distributed, Database
& Enterprise Apps
80% of enterprise Apps delivered
as a service today
© 2013 Cisco and/or its affiliates. All rights reserved.
DC IP Traffic Surge
Global data center IP traffic
will nearly quadruple over
the next 5 years
Workloads on Servers
Nearly 2/3 will be processed
in the cloud by 2016
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Deliver
Scale/Performance
for the Cloud &
Beyond
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Simplify Management
and Operations
Align with
Apps Requirements
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Need to Upgrade
Old Datacenter Switches
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For The Cloud & Beyond
Physical &
Virtual
Networking
Multi DC
& Cloud
Prepare for the Cloud
Up to 83 Tbps
Switching
Capacity
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Up to 1536
10G, 384 40G
or 192 100G
Scale in Support of
Virtualization
200ns Latency
Enterprise Apps
& Big Data
Meet Enterprise Apps &
Big Data Demands
100K+ 10G
Fabric ports
DCI
Innovations
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Regardless of Architectural Preference
$
Flexible
Nexus
Deployments
Broad Portfolio
Options
© 2013 Cisco and/or its affiliates. All rights reserved.
Fabric Based
Architectures
FEX
Technology
Simpler Way
to Scale
Dynamic Fabric
Automation (DFA)
10/40 G FCoE,
Unified Ports
Lower Costs
& Footprint
DCI
Innovations
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Leveraging Built-in Intelligent Capabilities
Bringing your Network Closer to Applications
Hardware + Software
Physical + Virtual
Network + Compute
APIC
SDN
Apps
Apps
Apps
Controller
Multi-layer API
Virtual Overlay
Nexus 9500
Programmatic
APIs
DEVICE
DEVICE
DEVICE
Virtual
Overlays
Controlle
rs and
Agents
Nexus 9300 & 9500
Open, Programmable Networking
Supporting SDN and More
Most Extensible
Controller Arch.
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Software
Upgradable to
ACI & DFA
Create the Foundation for an
Application Centric Infrastructure
Open APIs
Open
Ecosystem
Investment
Protection
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C
4 Key Reasons for Customers
Speed of Change
Stakes are High
Trends are
Happening Now
Ensuring the right capabilities are
built-in to address data center
requirements
Customers that have installed
Nexus to meet these DC trends
experience lower TCO benefits
End of Product
Life Cycle
Many deployed switches
are EoL/EoS
Be Proactive
Transform Your Business
Transform your data center into a
competitive differentiator
for your business
Compelling Offers Available Now, But Not Forever!
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P
3 Key Reasons for Partners : Profitability, Better Profitability, Maximize Profitability
Large Install Base
Ready for Refresh
If We Don’t,
Competitors Will
Aggressive &
Simplified Offers
Virtualization, Cloud, Apps Agility,
Simplicity of Network
are Top of Mind
First Mover Advantage
Refreshed Highly Differentiated Cisco Portfolio
Limited Time Offers to
Maximize Partner Profitability
Better Account Control
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Align with Customer Trends
Architecture Based Selling
Highly Differentiated Portfolio
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$1.6 Billion Catalyst 6500 Install Base LDoS in FY13-15
$4 Billion Catalyst 2-5k Install Base EoS FY13-15
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OLD Products
Catalyst 6K, 4K, 3K, 2K
Data Center Install Base
Catalyst 2K, 3K & Competitors
Campus Fixed Access Install Base
Catalyst 4K Non-E & Competitors
Campus Modular Access Install Base
Catalyst 6K Non-E & Competitors
Campus Backbone Install Base
802.11 a/b/g
Access Point Install Base
WiSM, 4400, 2100
MSE 3310 & 3350
Wireless Controller Install Base
© 2013 Cisco and/or its affiliates. All rights reserved.
NEW Products
Entire Nexus Portfolio
Catalyst 3850, 3650, 2960-X
Catalyst 4500E with Sup 8-E or 7L-E
Catalyst 6800, 6500E with Sup 2T
802.11ac/n Access Points
WiSM-2, 5760, C3850, Flex 7500
MSE 3355
For Catalyst / Wireless Controller Details, refer to EN JSI Deck
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Green = “Primary” recommendation
Blue = “Alternate” recommendation
Datacenter Switch Solutions
Innovation & Investment Protection Across Entire Nexus Portfolio
Nexus
Access/Leaf
Use Case
Aggregation/Spine
Recommended
Solution
Recommended
Solution
Nexus 2K, 9K
Nexus 2K, 5K-7K
Nexus 9K
Nexus 6K/7K
Nexus 9K
Nexus 3K
Nexus 9K
Nexus 6K/7K
High Frequency Trading
Nexus 3500
Nexus 3K, 9K
Nexus 6K
Nexus 9K
LAN/SAN Convergence
Nexus 2K, 5K-7K
Nexus 6K/7K
Nexus 3K
Nexus 9K
Nexus 9K
Nexus 6K/7K
N/A
Nexus 7K
Core/Backbone
Recommended
Solution
Enterprise Apps
(MSFT, ORCL, SAP)
Private/Hybrid Cloud &
XaaS
Big Data
Web 2.0/MSDC
BC/DR & DCI
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•
Nexus 7K
Nexus 9K
Nexus 7K
Recommendations subject to whether project is greenfield or brownfield, and timing wrt qualified existing standards. Cisco Partner Confidential
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C
Benefits
Offers
Unified Fabric Discounted Offers
Up to 50%
Higher Credit for Retired Equipment with Simple Process
Up to 18%
Technical Service Portability
Carry over unused service term
Technical Services Promotion for migration
10% Discount
Deferred Payments
Up to 6 months, through Cisco Capital Financing
Product Bundle Promotions
Up to 43%
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P
Benefits
Offers
Collective Power of Promotions
Nexus TIP/OIP + TMP +VIP-22 + Services + Bundles
Data Center Switch Migration Services
Nexus 7K and Nexus 9K Fixed price Migration Service
Technical support contract transfers
Simplified & Aggressive TMP Program
Honor based return of old equipment, Simplified fixed credits up to 18%
Technical services discount 10%
Consistent TMP Structure
From Cisco to Cisco up to 12%
From Competitive to Cisco Up to 18%
VIP-22 Rebates
Up to 10%
Product Bundle Discounts
Up to 50%
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No Change in program
TMP Program
List Price
Reduction
Trade To Credit Uplift up to 12%
2
Shared with Customer *
TIP/OIP Incentive of up to 50%
Migrate NonE Cat6500 to
Nexus 9/7/6/5K
List Price
Reduction
List Price
Reduction
Contractual Discount: example 42%
VIP-223
Total Discount with 12%
TMP off list.
Net Partner Price
N7K Common Equip. Bundles 6%
= $19,000
N6K/N5K Chassis 6%
Total Discount 50% of list
Net Partner Price
N3K Chassis 6%
= $25,000
Line Card/Service Modules 4%
Contractual Discount at
Gold or 42% off list *
Net Partner Price
N7K Software License 6%
1
N6/5K Software License 6% or 10%
= 29,000
Example: Front End Discounts
1
2
Not restricted to Gold partners only
Final TMP credit Uplift may vary
© 2013 Cisco and/or its affiliates. All rights reserved.
Sample Config list
Price
= 50,000
Back End Rebates
3
See VIP SKU list for actual rebates www.cisco.com/go/skus
Note N9500 and N9300 will be added to VIP 22
** Channel Ops has a max combined discount for xIP +
TMP…this may exceed that maximum
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New Bundles
List Price
Reduction
Nexus 7K
Software Bundles up 50% Disc when
purchased with Nexus 7000/7700 Bundles
N7K-SBUN-P2T2 = $25K
Leverage Existing Common Bundles
All N7K Common Bundles and Save up
to 43% Savings
All N6K Common Bundles and Save up
to 28% Savings
N7K-C7004-5LB-P2T2 = $18K
N77-SBUN-P2T2 = $25K
All N5K Common Bundles and Save up
to 22% Savings
All N9K Common Bundles and Save up
to 28% Savings
Eligibility:
• Must be identified as Just SwitchIT Opportunity
• Certificate of Destruction
• Must upgrade to Nexus 9K/7K/6K/5K
• N77 bundle will be NPH
© 2013 Cisco and/or its affiliates. All rights reserved.
Include N1K plus N5/2K or N6/2K bundle
and Save up to 40%
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TMP Discount
on Technical
Services
Advanced
Services
Payment
Deferral
Up to 10 %
Flexible &
Attractive Offers
Up to 6 months*
Get SMARTnet for Less
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Fixed Price & Fixed Scope
Cisco Capital Financing
(*depending on location)
Removing Budget Barrier
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10% Discount applies to multi-year contracts
Data Center Migration
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Plan
Build
Manage
Custom Scope, Price dependent upon your requirements
Cisco Nexus Planning and Design Service (Custom SoW)
Nexus 9K Accelerated Deployment & Quick Start Svcs (Custom SoW)
Data Center Optimization Service
Unified Fabric Optimization
Network Size – Defined in a Custom SoW
Fixed Price and/or Fixed Scope
Cisco Nexus Design Service
(Fixed Price & Scope)
Cisco Nexus Implementation
Service (Fixed Price & Scope)
Network Size – Either up to 2 Nexus 7000 Switches, OR up to 7 Nexus 7000 Switches
Data Center Optimization Service
Unified Fabric Optimization (Fixed
Scope)
Nexus Accelerated Deployment (Fixed Price and Scope – for N9K)
Accelerate
Time to Value
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Worldwide Expertise Worldwide
Presence
Proven Delivery Capability
Delivering Unique
Cisco Insight
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Nexus Design Service
Customer Objective
Scope Summary
Part Number
Nexus Design Service
Nexus Implementation Service Nexus Implementation Service
Nexus planning and design service
for very small target deployment
Nexus planning and design service
for small target deployment
Nexus Implementation service for
Nexus Implementation service for
very small target deployment. May small target deployment. May also
also apply to repeatable
apply to repeatable implementation
implementation "POD" deployed
"POD" deployed progressively in
progressively in larger deployment
larger deployment
Up to 2 Nexus 7000 switches
ASF-DCV1-NEX-PD-A
Up to 8 Nexus 7000 switches
ASF-DCV1-NEX-PD-B
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Up to 2 Nexus 7000 switches
ASF-DCV1-NEX-IMP-A
Up to 8 Nexus 7000 switches
ASF-DCV1-NEX-IMP-B
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Service Activities
Project Management
High Level Design Development
Low Level Design Development
Project Management
Test Plan Development
Network Implementation / Migration Plan
Test Plan Execution
Implementation / Testing Support (onsite)
Implementation / Migration Support (remote)
Knowledge Transfer
Timeline (onsite)
Notes: Partner ordering
© 2013 Cisco and/or its affiliates. All rights reserved.
13 days DC/V Consultant;
20 days DC/V Consultant;
16 days DC/V Consultant;
25 days DC/V Consultant;
Combination of On-Site and Remote ; Combination of On-Site and Remote ; Combination of On-Site and Remote ; Combination of On-Site and Remote ;
Project Management (3 days)
Project Management (4.5 days)
Project Management (4.5 days)
Project Management (6 days)
Order on Cisco.com Ordering Tool
Order on Cisco.com Ordering Tool
Order on Cisco.com Ordering Tool
* Can be resold by Tier 1 and Tier 2 partners
Order on Cisco.com Ordering Tool
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Nexus 9K Acelerated Deployment Service
Customer Objective
Nexus planning and design service for smalll target deployment. May also apply to
repeatable implementation "POD" deployed progressively in larger deployment
Scope Summary
Part Number
1-DC, 4-N9Ks, 32 N2K and 2 Custom Scripts
Service Activities
Project Management
Design Document
Configuration Migration
Operation Guideline
Custom Script Development
Knowledge Transfer
Timeline (onsite and remote)
Notes: Partner ordering
ASF-DCV1-NEX-ADS
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21 days DC/V Consultant ; Project Management (4 days); Trips (2)
Order on Cisco.com Ordering Tool
* Can be resold by Tier 1 and Tier 2 partners
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Ready
Set
Go
Familiarize with
“Just Switch It”
Start Customer
Conversation
Close
the Deal
Website - URL
Start Conversation- Why Upgrade
Create Customer Offer
Tools & Offers
Assess & Discover
Close the Deal
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Trends
BYOD &
Mobility
Context Based
Security
Programmability
IT Simplicity
Application
Awareness
Unified Access
Data Center Networking
Catalyst Switches, Cisco Wireless
Nexus Switches
Catalyst
Switches
APs & WLC
802.11/a/b/g to .11ac
Speed Access:
Fast Ethernet to Gigabit Ethernet
Transitions Backbone: Gigabit Ethernet to 10G &40G
© 2013 Cisco and/or its affiliates. All rights reserved.
Nexus
Portfolio
Access: Gigabit Ethernet to 10G
Aggregation & Core: 10G to 40G/100G
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Trade From
Current Switching
Trade To
Nexus in Datacenter
C2940, C2950, C2960-S -C, C2970, C2975, 2350,
2800, 2900
Nexus 3000, Nexus 5000, Nexus 2000, Nexus 9300*
C3750, C3750-E, C3750-X, C3750v2, C3560,
C3560-C,C3560-E, C3560-X, C3550
Nexus 6000, Nexus 5000, Nexus 3000, Nexus 2000
C4500, C4000 and C4200
Nexus 6000, Nexus 5000, Nexus 7000, Nexus 7700,
Nexus 2000, Nexus 9300*
C6000, C5000
Nexus 7000, Nexus 7700, Nexus 6000, Nexus 5000,
Nexus 2000, Nexus 9500
C4900
Nexus 3000, Nexus 3500,Nexus 6000, Nexus 5000,
Nexus 2000, Nexus 9300*
*Nexus 9300 will be added to GPL - TBD
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• Optimizes datacenter fabric to help:
Fully exploit capabilities of Cisco Nexus family of switches
Improve flexibility, resilience and operations performance
Coordinate change management across IT organizations
Reduce capital and operating expense
• Components can be selected to meet customer’s
specific needs
• Each component comprises a fixed scope and
deliverables
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• Optional Activities for Nexus Optimization
Nexus Network Assessment
Nexus Architecture Review
Nexus Advanced Feature Assessment
Nexus FCoE Support
Nexus Security Assessment
Nexus Fabric Path Assessment
Nexus Business Continuance Review
Nexus Virtualization Design Review
• General Support
Test Plan review
Proactive Software Recommendation Report
Scheduled Change Support
Ongoing Design, software and Project Management Support
Remote Knowledge Transfer Sessions
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• What It Is:
Customized planning and design service
• Delivery:
Cisco engineers, solution architects, and partners
• Service Activities
Nexus Network assessment to identify gaps
Implementation and migration planning and support
High-level and low-level design development
Remote knowledge transfer sessions
• Deliverables
Assessment report with recommendations
Implementation and migration plan and assistance
High and low-level10 Gigabit Ethernet/FCoE architecture
designs
Leading practices recommendations and assistance in loading
configurations
Management architecture and integration plan
Remote knowledge transfer sessions on Cisco NX-OS and
FCoE
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Overview
Outcomes
• Technical Advice and Guidance for smooth
• Share best practices and knowledge with the client
integration of Nexus 9000 in customer’s
environment
• 3 day On-Site by Technical consultant
• High Level Use Case/Design Discussion
• Increase customer’s competency and speed to
optimize the Application Centric Architecture in their
environment
• Customer gains valuable expertise by having direct
access to Cisco consultants
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Overview
Outcomes
Deliverables
• Define business and
• Blueprint for Application
• Design Document
technical objectives, Use
Case alignment, current &
future state
• Assess data center
ecosystem (server, network,
storage and virtualization)
Centric Infrastructure
• Accelerate time-to-value
attainment and production
• Configuration Migration
• Operations Guideline
• Custom Script Development
• Knowledge Transfer
• Functional specs, design,
test plan, acceptance criteria
• Support Customer Team
during validation
• Knowledge Transfer
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Product
FCS Date
End of Sale Date
End of Support Date
Catalyst 6500 non-E Series Supervisor Engine 1
Year 1999
Mar 2005
Mar 2010
Catalyst 6500 non-E Series Supervisor Engine 2
Year 2001
Nov 2007
Nov 2013
Catalyst 6500 Supervisor Engine 720 3A
Year 2003
Dec 2009
Dec 2014
Catalyst 6500 Supervisor Engine 720 3B
Year 2004
Jan 2013
Jan 2018
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Product
FCS Date
End of Sale Date
End of Support Date
Catalyst 2950
Dec 2002
Oct 2008
Oct 2013
Catalyst 2960G
Mar 2006
Jul 2012
Jul 2017
Catalyst 2960
Sep 2005
Shipping
Shipping
Catalyst 2960-S
Mar 2010
Shipping
Shipping
Catalyst 3560-X
-
Shipping
Shipping
Catalyst 3750-G
-
Jan 2013
Jan 2018
Catalyst 3750-X
-
Shipping
Shipping
Catalyst 4500 non-E Series Supervisor Engine IV
-
Jul 2010
Jul 2015
Catalyst 4500 non-E Series Supervisor Engine V
-
Jul 2010
Jul 2015
Catalyst 4500 non-E Series Supervisor Engine V-10GE
-
Feb 2013
Feb 2018
Catalyst 4500 Supervisor Engine 6-E
-
Mar 2014
Feb 2019
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Thank you.
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