Transcript ACCESS November 11, 2003 - Continental Automated Buildings

Making it simple
The Connected Home
The Service Provider
Perspective
Simple Steps to Success
Martin Cullum, Bell Canada
GM – Technology Development (Video Networks)
[email protected]
Chairman – CABA
Making it simple
BCE Organizational Structure
Leaders in Telecommunications solutions and Content
Making it simple
Competitive Pressures
Voice services:
Traditional POTS and features
VoIP and new applications
Long distance
Cellular / mobility
Business PBX and Centrex
Professional Management Svcs
Video services:
Broadcast TV
iTV and Program Guides
VOD type services
Data and Internet services:
Dial-up and high speed Internet
Corporate Data and VPN services
ASP value add applications
LAN provisioning and Management services
So what’s at risk ?
The overall service, revenues and margin
The ability to package and bundle
The mutual loyalty and respect
The relationship with the customer
Bottom line = Long Term revenues and margin
Making it simple
Bell Response
Face competition head-on:
Continue to grow strengths
Provide new value add services
Grow availability of 3-play services
Be a step ahead of competition
Ensure customer satisfaction: Simplicity is critical (services, billing, support)
Continued traditional Telco reliability
Competitive pricing and packaging
Spend smartly – Best use of Capital: Leverage existing infrastructure investments
Leverage existing services
Leverage existing processes / IT
Target investment where required
Target investment when required
BE BETTER - BE SMARTER – BE SIMPLER
Making it simple
Bell Access Network
Many alternatives for consumer market:
VOICE
DATA
BROADCAST INTERACTIVE
VIDEO
VIDEO/VOD
HFC
Trials completed
and closed
Copper
100% ILEC
DBS
~ 100% footprint
ADSL
78% footprint
ADSL + DBS
78% footprint
VDSL
MDU target
FTTH
TBD – watching
and waiting
Winning solutions available now
Triple Play Solutions
Making it simple
Analog TV channels
Digital TV channels
Broadcast Digital TV
Digital Audio channels
+ Voice services
including VoIP
PPV channels
Bundles/choice
Movie channels
True VOD and NVOD
Interactive TV/games/Web based
applications
Interactive EPG and Parental Controls
PVR (Local)
PVR (Network)
Time shift TV
HDTV
+ High Speed Internet
= the Triple Play Solution
Note: current Canadian stats show
over 2.5 TV sets/home… and we
cannot forget stereo receivers,
PIP sets and VCRs in simultaneous use
Making it simple
Getting to the home - DBS
Development tactics and strategy:
Leverage existing content and DBS investments
• Content aggregation for DBS and terrestrials access solutions
• Leverage existing operation for DBS and terrestrial solutions
• Order and Help desk
• Billing
• Conditional access
• channel line-up
• services and packages
Making it simple
Getting to the home - Wireline
Development tactics and strategy:
Leverage our largest investment – copper wire
• Increased bandwidth on copper loops
• Encourage R&D and creation of standards
• Standards must reflect needs of Telco service provider/operators
• commercially deployable (costs, time to market, power/heat, etc)
• Continued deployment of fibre optics into the network towards FTTH
Making it simple
Starting Point
Development tactics and strategy:
Target deployment of VDSL Full Service architecture:
• Focus on MDU market (in operation since Dec 1999)
• Full service packages (TV, Data & Voice)
• Leverage existing investments:
• existing DBS and ISP services
• Single points of contact:
• One call – One order
• One STB with 3 MPEG 2 decoders and data
• reuse Cat 3 / WiFi and Coax
• One technician – One truck – One visit
• One happy and loyal customer !
Invest when required
Invest where required
Integrated STB for TV and Data
Making it simple
TV2
26Mb/s
3Mb/s
TV3
n
Fail
Message
On-Line
Network
MenuGuide Ch Up SelectPower
NLC
Ch Dn
3
VDSL
NID
PC(s)
3 BCE Services
over existing
copper cable
pair
EXISTING
TELEPHONE
EQUIPMENT
3 Steps Forward
Making it simple
#1: VDSL deployment
Follow FS-VDSL ITU-T architecture
Bell Canada: lowest cost, full service solution and is available now
#2: OPI-DSLAM (ONU)
ADSL / VDSL capable
Easily deployable at DSA
Required NOW to grow higher speed DSL and Video opportunity
#3: FTTH/FTTP
Extension off FS-VDSL ONU architecture
Required for greenfields in next 3-5 years
Making it simple
Access Network – Ready
for Action
4
CSA
DSA
2
1
CO
3
Feeder
Conduit
Closure
Passive Optical Splitters
1
CO DSLAM
At the Central Office
4.7 km reach,
400Kbps- 3Mbps
2
Remote DSLAM
At the CSA
3 km reach,
1- 3Mbps
3
OPI-DSLAM ONU
At the OPI (DSA)
1-1.5 km reach
6 - 26 Mbps
Copper
Fiber
4
FTTP ONU
At the Customer Premise
50+ Mbps
Inside the home
Making it simple
It should be as simple as riding a bicycle
Inside the home
Making it simple
Ethernet ?
VoXX Telephone
HPNA, HomeRF,
HomePlug, coax ?
Game Console
Security Camera
Power line
Bluetooth, Firewire,
Structure cabling ?
Phone line
Home Network
802.11 a, b ,g ?
BB Modem
LAN Cable
PDA
Wireless
COAX
Firewalls ?
HN Sharing Device
TV Set-top box
Costs ?
Home Server
Installation ?
PC
It must be as simple as riding a bicycle
HELP !
Making it simple
Don’t do it Alone
Development tactics and strategy:
• Partner with industry leading CE manufacturers
• Partner with CE retail / distribution
• Co-promote each others products
• Minimize Capital $ investment outlay
• Minimize customer support costs – focus solutions – partnerships - simple
• Follow industry advancements and contribute to standards
• Accept the fact that internet sharing is essential
• Continue search for those “killer applications”
Parental Controls
Firewall Monitor
Web Remote Access
Voice Over IP
let’s go make it happen …..
Making it simple
Thank you and enjoy this exciting industry !
Making it simple
Alexander Graham Bell