Transcript eircom and OTT content

TelcoTV 2009
Richard Griffiths
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Telco TV in the home
The PC
2nd/3rd TV and STB
Broadcast channels
Main TV and PVR
DLNA
DLNA
XBox360
DLNA
DLNA
eircom broadband
Powerline home network
One-way broadcast service
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Two-way VoD and interactive
broadband network
The Telco TV set top box
User Interface
Performant UI can be common
across all applications or
tailored to each application
Application Runtimes
Plug-ins/Drivers/Extensions
Operating System
Hardware
Applications
Internet Video
Commercial Services
Games / Gambling
VoD Library
Catch-Up TV
PVR
EPG
User Interface
The EPG, PVR and VoD
library are separate
applications to the Telco TV
system and together they
make the service
Application Runtimes
Applications are executed in
standardised runtimes which
could be a browser, SVG,
Flash or Java
Plug-ins
These add capability to the set
top box over and above the
capability of the hardware. Eg.
DLNA for media sharing,
DRM/CA, Flash Video or
Windows Media Video codecs
Operating System
Telco TV Service
A telco TV service that is designed from the outset to support the
telco’s core broadband business inherently incorporates
broadband to the set top box irrespective of how the broadcast
channels are sourced. This enables catch-up TV, VoD, games,
gambling, interactive commercial services businesses and
Internet Video out of the box
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Linux or Windows CE
Hardware
This determines the basic
capabilities of the set top box
such as HDMI for highdefinition, ethernet for VoD
and broadband services, DVBS or DVB-T tuner for satellite
or DTT channels and MPEG2
or H.264 for video decoding in
the processor
The Telco TV platform
Telco TV Service
Applications in the
Telco TV Service are
driven by a Service
Delivery Platform over
broadband. One
Service Delivery
Platform can
simultaneously
manage and drive an
integrated TV and
Entertainment service
to DTT/hybrid STBs,
satellite/hybrid STBs,
online portals and
mobiles that appears
seamless to the
customer. Abstracting
the customer
experience on the
devices from the
business logic in the
Service Delivery
Platform enables
capabilities such as
recommendations,
targeted advertising
and “follow-me” video
where the customer
can begin watching a
show on the set top
box, pause it and
resume watching later
on their mobile phone
at the same point
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OSS
Provisioning
BSS
Billing
Content
Management
System
Service Delivery
Platform
Advertising
Management
System
3rd Party
Games /
Gambling
System
Identity
Presence
Entitlement History
Video Playlists
Targeting Engine
VoD Storefronts
Flexible UI
VoD Triggers
eircom’s
broadband
network
Meteor’s
3G
network
Internet Video
Service
eircom’s video
servers
One SDP, multiple networks, multiple views
All Irish broadband
eircom DSL/
Meteor 3G
Service
Delivery
Platform
eircom
NGN
All content managed to all devices
eircom NGN
HD IPTV
SD IPTV
Streamed VoD
Internet Video
Streamed VoD
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eircom DSL/
Meteor 3G
TV via DTT or satellite
Progressive VoD
Internet Video
Broadband Services
All Irish broadband
TV via DTT or satellite
Progressive VoD
Internet Video
Broadband Services
TV 2.0 trends that Telco TV platforms should embrace
• Ad-supported VoD
• Interactive games including play against your friends
• Personalisation and buddy recommendations
• Targeted adverts and VoD recommendations based on behavour
• Online gambling, banking, voting, shopping
• Consume Internet Content (information, video) delivered over the top
Why?
• They are cheaper and easier to enable than linear channels or VoD over IP
• They play to our strengths and will deliver exclusive marketing messages
• They are more difficult for competitors to deliver
• Telco can deliver exclusively to the TV (rather than the free-for-all that is
online)
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What we want customers to say
• It’s really easy to use
• It’s very quick
• I check the traffic and weather on it every morning
• I watched this great movie last night that you recommended to me
• It’s very handy to see the flight arrivals before I leave to the airport
• I have a quick game of Soduku when I’ve got ten minutes to spare
• I love looking at photos of my grandchildren on TV
• I chat with other fans in the Eastenders chatroom while watching the
show
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