Transcript gsc11_joint_31 ATIS IPTV Presentation - Docbox

SOURCE:
ATIS
TITLE:
IPTV Standardization
AGENDA ITEM:
GSC11/Joint; 5.1
CONTACT:
Chuck Bailey ([email protected])
GSC11_JOINT_31
IPTV Standardization
Dr. C. C. ‘Chuck’ Bailey
Executive Director, Technical Standards
AT&T Labs, Inc.
Austin, Texas
Standards that Drive the
Business of Communications
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GSC: Standardization Advancing Global Communications
IPTV IS HERE!
Despite daunting technical, commercial and partnership challenges – -- BT is on target to
launch IPTV services to its 8 million U.K. broadband subscribers in the next several
months. “The work is done and the trials are under way,” said Clive Selley, CIO of BT
Wholesale speaking at Billing & OSS World in Miami. “The potential prize is very large;
the challenge is to find new ways of packaging content that is attractive.”
IP-based television will change the way consumers watch TV while opening a new competitive
choice for millions, said Lea Ann Champion, senior executive vice president of IP Operations and
Services for SBC Communications Inc. (NYSE: SBC) at a U.S. House Energy & Commerce
Committee hearing about the future of new technology. "The simple elegance of IP technology is
that it allows various broadband applications to communicate and work together to enhance the
capabilities of otherwise separate services," said Champion.
T-Online Hungary, a group member of Deutsche Telekom and Hungary’s largest Internet
access provider, has selected Alcatel and Microsoft TV as the suppliers for an IPTV pilot
project. The trial will have three phases: a technical lab trial, two field trials and a public
market trial.
AT&T Inc. will offer its TV service in 15 to 20 additional markets by year's end, the company said.
The telecom will launch the service in Houston next, with additional markets in other regional
markets coming online in the third quarter, an AT&T senior vice president said.
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GSC: Standardization Advancing Global Communications
Technical Possibilities
to “Change the Game” with IPTV
• Video on any IP device: PCs, PDAs, even
wireless phones
• Every TV in the house has digital quality video
• VoD and DVR serving every TV in the house
• Any Video Display device can have multiple
video windows on it
• Faster digital channel changes
• More flexibility on programming and content
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GSC: Standardization Advancing Global Communications
IPTV Definition
• Secure and reliable delivery to subscribers of entertainment
video and related services.
– Live TV, Video On Demand (VOD) and Interactive TV
(iTV).
• Services are delivered across an access agnostic, packetswitched network that employs the IP protocol to transport the
audio, video and control signals.
– Not Video over DSL.
• In contrast to video over the public Internet, with IPTV
deployments, network security and performance are tightly
managed to ensure a superior entertainment experience,
resulting in a compelling business environment for content
providers, advertisers and customers alike.
– Not Video over Public Internet.
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GSC: Standardization Advancing Global Communications
ATIS’ IPTV
Interoperability Forum (IIF)
• March 2005 - IPTV Exploratory Group (IEG) established by the
ATIS Board of Directors to assess the technical and operational
opportunities and challenges surrounding deployment of IPTV
• June 2005 – On recommendation of IEG, ATIS Board established
the IPTV Interoperability Forum (IIF) as part of ATIS Board’s priority
work to:
– Bring focus and coordination to standards work needed for
IPTV
– Resolve issues that may impede adoption of IPTV
– Provide venue for interoperability activities
– Assess IPTV issues in light of NGN directions
• IIF Mission: Enable the interoperability, interconnection, and
implementation of IPTV systems/services by developing ATIS
standards and facilitating related technical activities
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GSC: Standardization Advancing Global Communications
IIF Focus
Address the Highest IPTV Priority Items for the
Industry:
1. Overall reference architecture for IPTV
2. Industry accepted standardized metrics and
requirements for content security (digital rights
management) and the quality of content delivery
(Quality of Customer Experience)
3. End-to-End QoS functionality to support multiple
services (voice, video and data) on the same network
4. Interoperability standards and testing of components in
the video delivery network
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GSC: Standardization Advancing Global Communications
ARCH Task Force
• IPTV Architecture Requirements document – Now Available
– Define requirements for IPTV architecture, considering:
• Service Descriptions and Capabilities
• Models for Content Sourcing
• Models for billing and settlement arrangements for video
services
• Content security
• Network Architecture models (Core, Access, Home) [not
just network layer and below]
• Application Architecture models (Service Enablers, App
servers, Resources, API and Protocols models, Device
functions models)
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GSC: Standardization Advancing Global Communications
ARCH Task Force (cont’d)
• IPTV Architecture Requirements document – Now Available
(Continuation of previous slide's list of considerations addressed by
document)
• IP network supporting infrastructure required to support
IPTV. E.g., Domain Name Services (DNS), Network Time
Protocol (NTP), network access authentication
(RADIUS/LDAP)
• Evolving nature of terminal devices (multi-resolution
support)
• Models for advertising insertion
• Models for viewership reporting to advertisers
• Service integration (e.g., caller id on the TV screen)
• Content location mechanisms (e.g., Electronic Program
guides, search capabilities, directories)
• Content metadata assumptions and requirements (e.g.,
XML/MPEG 7)
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GSC: Standardization Advancing Global Communications
ARCH Task Force (cont’d)
• IPTV Architecture Requirements document – Now Available
(Continuation of previous slide's list of considerations addressed by
document)
• Content transformation services (e.g., changing resolution
via MPEG 21 Digital Item Adaptation)
• Interactive TV services (e.g., audience polling, information
services15, games)
• OAM of the IPTV infrastructure ( e.g., at the MPEG layer)
• IPTV protection/redundancy mechanisms (e.g., at the
MPEG layer)
• IPTV interworking between wireline-based distribution
networks and wireless access networks
• IPTV Architecture Roadmap – July 2006
• Ethernet Packet Loss and its effect on Streaming Video – July
2006
• Phase 1 Architecture Reference Model – October 2006
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GSC: Standardization Advancing Global Communications
DRM Task Force
• Goal: enable wide range of IPTV business models while
keeping IPTV content secure
• IPTV DRM Interoperability Requirements – Now Available
– Server side DRM interfaces, layers, and systems
requirements specification
– Client side DRM interfaces, layers, systems, and
operational environment requirement specification
– Scope: for initial receiving set-top box or digital video
recorder in customer premises (home, business, etc.)
• IPTV DRM Interoperability Specification – March 2007
• IPTV DRM Requirements for Distributing Content in the
Subscriber’s Authorized Service Domain – March 2007
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GSC: Standardization Advancing Global Communications
QoSM Task Force
• IPTV QoS Metrics Framework – July 2006
– Conceptual framework defining QoS metrics for IPTV service
delivery on end-to-end basis.
– High level overview of other aspects of QoS definition to be
addressed in future (e.g., Quality of Customer Experience
(QoE) model, key metrics and values, measurement and
planning tools, measurement methods, timing and
synchronization).
• IPTV QoE Model – October 2006
– Addresses entirety of customer interface and interaction with a
service (activation and consumption).
– Provides tool for service providers in service planning and
ensuring service performance from a user centric view.
– May include both subjective and objective metrics.
– Will attempt to identify various reference contexts in which
such measurement can be made (e.g., FR/NR).
– Customer support, customer response time, billing accuracy,
service ordering lead times not included.
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GSC: Standardization Advancing Global Communications
IIF Deliverables
Complete
• IPTV Architecture Requirements (ATIS-0800002)
• IPTV DRM Interoperability Requirements Document
(ATIS-0800001)
In Process
• Ethernet Packet Loss and its effect on Streaming Video
(Issue 005)
• IPTV Architecture Roadmap (Issue 009)
• IPTV Reference Architecture (Issue 003)
• IPTV DRM Interoperability Specification (Issue 007)
• IPTV DRM Requirements for Distributing Content in the
Subscriber’s Authorized Service Domain (Issue 008)
• IPTV QOS Metrics Framework (Issue number TBD)
• IPTV QoE Model (Issue number TBD)
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GSC: Standardization Advancing Global Communications
Companies Active in IIF
Accenture
Alcatel
Bell Canada
British Telecom
CISCO
Ericsson
Harris
Irdeto
Leapstone Systems
mPhase
Nielsen
Real Communications
Spirent
TDS Telecom
Tellabs
Verizon
ADTRAN
AMDOCS
BellSouth
Cingular Wireless
Digital Fountain
Fujitsu
Hewlett Packard
JDSU
Lucent
Myrio/Siemens
Nortel
Rogers Communications
Sun Microsystems
Telchemy
Terayon
Westell
Agilent
AT&T
Big Band
Calix
Entrisphere
Harmonic
Ineo Quest
Juniper
Microsoft
Neustar
Qwest
Sea Change International
Symmetricom
Telcordia
Tollgrade
Widevine
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GSC: Standardization Advancing Global Communications
Related IPTV
Standards Activities
• DSL Forum
• Digital Video Broadcasting Project (DVB)
• European Telecommunications Standards Institute
(ETSI)
• International Telecommunication Union (ITU)
• Internet Streaming Media Alliance (ISMA)
• Digital Living Network Alliance (DLNA)
• Consumer Electronics Association (CEA)
• ipdr.org
Key Related Standards Activity: Home Networking
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GSC: Standardization Advancing Global Communications
ATIS Proposal for HIS
• ATIS proposed that IPTV be listed as a High
Interest Subject (HIS) on the November 8, 2005,
GSC Heads of Delegation (HoD) conference
call.
• HoDs approved IPTV to be a Joint GTSC/GRSC
“Other Topic” for the GSC-11 meetings.
• ATIS has completed, and is in the process of
completing, a number of deliverables for IPTV,
as IPTV is a rapidly developing technology.
• ATIS proposes that IPTV be elevated to the
status of an HIS and that ATIS be the Prime
PSO (PPSO) for IPTV.
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• QUESTIONS?
• COMMENTS?
THANK YOU!
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GSC: Standardization Advancing Global Communications
IIF Leadership
•
•
IIF Chair: Dan O’Callaghan, Verizon
IIF Vice Chair: Richard Brand, Nortel
•
Architecture Taskforce (ARCH) Co-chairs
– Dipan Patel, Accenture
– Steven Wright, BellSouth
•
Digital Rights Management Task Force (DRM) Co-Chairs
– Tony Wasilewski, Scientific Atlanta
– Andre Jacobs, Widevine
•
Quality of Service Metrics (QoSM) Task Force Co-Chairs
– Vandana Upadhyay, Symmetricom
– Rob Streijl, BellSouth
•
Member-at-Large – IIF Leadership Team
– Mike Fargano, Qwest
•
Testing and Interoperability (T&I) Task Force Co-Chairs
– Open
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GSC: Standardization Advancing Global Communications
IIF is Coordinating/Liaising
With:
• DSL Forum
• Digital Video Broadcasting Project (DVB)
• European Telecommunications Standards Institute
(ETSI)
• International Telecommunication Union (ITU)
• Internet Streaming Media Alliance (ISMA)
• Digital Living Network Alliance (DLNA)
• Consumer Electronics Association (CEA)
• ipdr.org
among others.
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GSC: Standardization Advancing Global Communications
ATIS - ipdr.org process
• ipdr.org collects IPTV requirements for protocol and encoding on
billing and accounting related issues. These requirements are used
to enhance the IPDR documents for IPTV.
• ipdr.org provides protocol and encoding requirements to ATIS
committees.
• ATIS Committees (TMOC, IIF and OBF), working with ipdr.org,
develop IPTV-specific supplement to TMOC requirements
documents for all packet-based services and incorporate information
into the IIF Reference Architecture.
• ATIS committees define intercompany business applications for
IPTV billing/accounting and settlements, ensuring compatibility with
TMOC architecture interface protocol and requirement specifications
for packet based services.
• ATIS committees obtain international standardization from the ITU
where appropriate.
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GSC: Standardization Advancing Global Communications