Transcript E-Medstick PPT Investor

CAN SAVE YOUR LIFE!
FOR THE INVESTOR
Medstick Corporation
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An Arizona “C” corporation formed 2007 by Larry Smith CEO and Jim Going
COO for the purpose of marketing/sales of the e-MedStick.
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Larry Smith has 30+ years in successful product/systems development and
marketing/sales management of health care information systems
internationally. (See CV)
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Jim Going has 30+ years in the banking/mortgage and financial services
industry
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Bob Yandow CTO has 30+ years in the design, programming and
implementation of health care information systems internationally
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Additional key staff include a fireman/paramedic w/25+ years experience, a
biometrics specialist, a commercial banking specialist and two practicing
physicians as advisors.
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The company is based in Phoenix AZ
What is the e-MedStick?
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The e-MedStick is your medical record in advanced electronic form in a highquality, self-contained mini travel drive designed to be easily carried in the
wallet, purse, pocket or on a keychain and in a vehicle
It expedites medical treatment by providing immediate access to vital
information which is usually not available in emergencies
It also can be used as identification for the person carrying it
It can easily be updated as needed and does not require Internet access
It holds data from all healthcare providers enabling ease of planning
All information is encrypted conforming to medical requirements for those
countries who require it
Photo ID included – reducing/eliminating fraud and theft
Included are multiple languages (English, French, Dutch, German, Swedish,
Spanish and Portuguese)
It enables fast access to patient data easily anywhere in the world
It reduces costs and time helping to reduce/eliminate medical errors
It preserves the right of all persons to remain in control of their health records.
Why the e-MedStick
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Any accident or medical emergency is impossible to predict and can occur in a
split second. Each of us are at risk – even in our own homes. Many people may
have medical conditions endangering their life in an emergency – cardiac,
diabetes, allergies, etc. First responders would have access to know such
conditions even if the injured could not speak.
Data is immediately available to those treating the patient and at the
injury/accident site.
Immediate availability as to blood type, name, address, telephone, age, weight,
present medications and any allergies, past medical and surgical histories,
present health care providers and their contacts plus emergency contacts.
Having medical records available provides peace of mind eliminating stress
and possible medical complications
Quicker treatments – easy access to medical records
The use of the e-MedStick can easily be utilized to the benefit of the provider
and the patient even if the provider does not have computerization.
The Economic Burden of Chronic Disease in the USA - Over 162 million cases
of seven common chronic diseases — cancers, diabetes, heart disease,
hypertension, stroke, mental disorders, and pulmonary conditions were
reported in The United States in 2003. The e-MedStick can have a substantial
positive impact on these. (Miliken Institute)
Of 3 million prescriptions in the USA 2003 51.5% contain some error (Journal of
American Pharmacies 2003) The e-MedStick can reduce this.
Medstick Markets
• Markets for the e-MedStick are huge and include the entire world
populations.
• The movement to the EMR (Electronic Medical Record) is in full
swing with the UK, New Zealand and Australia leading the way.
• Specific markets include among many, hospitals, clinics/group
practices, individual physicians, all health care providers,
corporations, travel companies and insurance companies to name a
few.
• Potential countries include (w/population figures) Asia
(3,776,181,949, Africa (955,206,348), Europe (800,401,065), Latin
America (576,091,673), North America (337,167,248), Middle East
(197,090,443) and Oceania/Australia (33,981,562)
• We are utilizing standard approaches to marketing combining our
experience and industry contacts. We are also using the Internet to
market the product world-wide.
Marketing
Brief summary of product promotional ideas
under development:
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An audio (In different languages)
Interviews with users
A video for use on TV and for presentations
A series of telseminars and webinars
A 60 second to two minute motivational summary (Phone)
Specific presentations of the above for each of the markets (as
needed)
- Hospitals and Clinics/Group Practices - presentations
- Ministers of Health for specific countries - presentations
For the most part these are expected to take the form of webinars at
least in the beginning. Prospects will be able to join a presentation
via the Internet – these will be publicized by state and country
Marketing (Cont’d)
• USA Market Statistics: (2006/2007)
- 996,000 physicians – less than 18% have any
computers in their practice – of these less than
5% have any electronic medical records
Hospitals – of the 6,800+ only 38% have
computer systems
----------------------------------- Foreign health care providers – Similar to USA
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Competition
• There are several companies who profess to be marketing similar
products – but after a closer look they really do not have the
experienced staff, the hardware/software is not designed to fit the
needs, their pricing is not correct for the market (based on our
analysis), and they do not have multiple languages – which is an
important key to this being universal and international.
• Competition for the most part is located in the USA and they are
focusing only on the USA markets.
• The consumer is going to be the one which drives the markets
rather than the healthcare provider or the company making the
device.
Pricing
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Based upon our research, our annual subscription price is $59.95.
Following the first year the subsequent years could be reduced to
$39.95.
Introduction of our advanced product, the Ultra e-MedStick, the price
of $100 is acceptable. The Ultra e-MedStick holds additional medical
information including x-rays, scans, charts, detailed physician notes,
etc.
Pricing for both models will allow for free information updates.
Marketing Plan (Brief)
The health care industry is in great need of our product/services. We have substantial
successful experience (30+ years) in the industry developing, marketing healthcare information
systems
Overall marketing plan is based on the following:
Distribution channels we intend to utilize include the following:
•Direct to consumer and health care provider
•Via affiliates to consumer and health care provider
•Via the Internet to the consumer and health care provider
•Via seminars and webinars (Internet)
•Via working with and through companies and individuals
Sales Strategy
•The e-MedStick is treated as a long-term product/service just like your cell phone, except after
a single accident or incident the product will have paid for itself.
•The e-MedStick enables each person to remain in control of their health/health care at all
times.
•Provide the e-MedStick to key associations/groups such as AARP, AAA, state governments,
world governments, trade associations, service organizations such as Rotary International,
manufacturers’ representatives, distributors and retailers, the senior markets
•Position the e-MedStick as the leading supplier in the world
•Position the e-MedStick as an identification unit for those countries without such
•Make it easy to market the e-MedStick – residual income
Investor Summary
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Our requirements are as follows:
- $250,000 to enable us to begin marketing the e-MedStick immediately
- $750,000 to enable us to complete development and begin marketing the Ultra e-MedStick.
With what we have and are in the process of setting up – the above should take us for the
next 12 months. We are focusing on achieving at least 336,000 customers within that time
frame which will yield us revenues of $20+ million.
Gross Revenues: 336,000 units @ $59.95 ea
$20,143,200
Costs/Expenses:
Salaries (Annual - including office staff)
$384,000
MedStick USB Drive 1 GB $6.85 ea 336,000 QTY $2,301,600
Clamshell Pkg (includes tooling $3,687) $.28 ea
$94,080
Programming/Systems $5 ea for 336,000
$1,680,000
Office per month $2,400
$28,800
Company Car (Purchase)
$38,373
Car Insurance TBD
Other Insurance TBD
Web Service
$408
Legal/Accounting
$25,000
Marketing
$106,000
Literature
$ 5,000
Travel
$36,000
Training
$ 5,000
Seminars
$7,000
Total
$4,658,261
Net
$15,484,939
Investor Summary (Cont’d)
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The founders and staff of Medstick Corporation have the demonstrated
expertise, success and experience to develop and market not only to the USA
but internationally as well. This is easily seen in the CV’s of its founders and
key executives
Our company is in the start-up phase which means the investor has a ground
floor opportunity
The e-MedStick fulfills a vast need for immediate access to medical records in
any medical emergency – world wide
People are willing to pay for this as well as taking more responsibility for
control of their own health care – again served very well by the Medstick
Corporation
Our analysis concludes competition does not have our experience or other
sets to challenge us in the market place.
We have completed the first product which is the e-MedStick and are working
on completing the second - the Ultra e-MedStick.
A large part of our sales are expected to be generated by affiliates and
distributors plus other marketing and sales programs we are in process of
implementing.
Our mission is to provide innovative, practical and top-quality
products/services that not only save time and money but people’s lives as well.
Thank you for viewing
our presentation
Medstick Corporation
3619 E Verdin Rd., Phoenix, AZ 85044 USA
Tel: 480 899-4463
[email protected],
www.e-medstick.com