Transcript NCPIE & the Pharmacy Community

FDA Safe Use Initiative
Public Meeting
REDUCING UNINTENDED ACETAMINOPHEN OVERDOSE
Strategic Integration of Acetaminophen
Safe Use Content into NCPIE Web Sites & Programs:
A Collaborative Approach
Ray Bullman
NCPIE Executive Vice President
November 16, 2010
About NCPIE
Our Mission
To stimulate and improve communication of
information on appropriate use of medicines to
consumers and healthcare professionals.
3 Cs:
Catalyst, Convener, Clearinghouse of ideas/
information to support our mission
NCPIE Approach
Collaborative Program Development
• Identify key stakeholder organizations with capacity to
provide project-specific expertise and contribute
significant support to end-product messaging / outreach
• Form Project Advisory Team (PAT) to provide input and
guidance: development of key messages,
implementation planning, assessment, and outreach
strategies.
• PAT Collaboration – Examples Follow   
NCPIE Collaboration
Prescription Drug Abuse Awareness & Prevention
Teen Influencer Workshop Program
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American Academy of Pediatrics
Community Anti-Drug Coalitions of America
D.A.R.E. America
Generation Rx Initiative/Ohio State University College of Pharmacy
National Association of Chain Drug Stores
National Association of Health Education Centers
National Association of School Nurses
National Association of School Psychologists
National Association of State Alcohol & Drug Abuse Directors, Inc.
Parent Teacher Association (PAT) Office of Programs/Public Policy
Purdue Pharma
The Partnership for a Drug-Free America
Substance Abuse and Mental Health Services Administration
Society for Adolescent Medicine
Students Against Destructive Decisions, Inc.
University of Florida Department of Health Education and Behavior
U.S. Food and Drug Administration
NCPIE Collaboration
Prescription Drug Abuse Awareness & Prevention
Resource Kit for America’s College Campuses
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American College Health Association
American Student Government Association
Community Anti-Drug Coalitions of America (CADCA)
Costar Media Partners
Generation Rx Initiative Ohio State University College of Pharmacy
Inflexxion, Inc.
NASPA—Student Affairs Administrators in Higher Education
National Association of Chain Drug Stores Foundation
National Association of State Alcohol & Drug Abuse Directors, Inc.
Peer Assistance Services (Colorado)
Substance Abuse and Mental Health Services Administration/
The Partnership for a Drug-Free America
U.S. Food and Drug Administration
NCPIE Collaboration
Safe Use for Parents, Children, Grandchildren
Medicine Safety: A Tool Kit for Families
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AARP
American Academy of Family Physicians
CVS Caremark
Humana Pharmacy Solutions
Humana, Inc.
Intel Corporation
Medical Group Management Association
National Consumers League
Surescripts / The Center for Improving Medication Management
Walgreen Company
NCPIE Collaboration
Older adults and caregivers
Medication Use Safety Training for Seniors
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MUST for Seniors Program (www.mustforseniors.org) -- interactive
initiative to promote safe & appropriate medicine use by enabling older
adults to avoid medication misuse, recognize and manage common side
effects, and improve medicine use knowledge, attitudes, and skills.
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AARP
Alliance for Aging Research
American Society of Consultant Pharmacists
National Council on Patient Information and Education
Peter Lamy Center for Drug Therapy & Aging, University of
Maryland School of Pharmacy
• U.S. Administration on Aging
NCPIE Collaboration
Promoting Safe & Appropriate OTC Use
Be MedWise ® (www.bemedwise.org)
-- NCPIE
-- American Pharmacists Association (APhA)
-- Food and Drug Administration
-- Office of the U.S. Surgeon General
(grant support from McNeil Consumer & Specialty Pharmaceuticals
and Procter & Gamble)
About Be MedWise included print (Time Mag) and TV Spots (CNN, TBN, Larry King)
> Encouraging consumers to read and heed all the information on OTC labels
when the buy and use OTC products;
> Educating consumers about active ingredients so they can compare products
> Encouraging Americans to seek out the advice of pharmacists and other health
professionals
NCPIE Collaboration
Promoting Safe & Appropriate OTC Use
About Be MedWise (launched Jan. 2002)
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Rationale: Findings from NCPIE consumer & healthcare professional survey
research
Launch coincided with changeover to new, standardized “Drug Facts” label .
Core Messages:
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OTC medications are safe when taken as directed, but they are still serious
medicines that can cause harm if taken incorrectly
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Many OTC medicines use the same active ingredient, so make sure you know
the active ingredients in each OTC drug
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Always read the OTC drug label and always follow the dosage instructions
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Compare ingredients if you are taking OTCs and prescription medicines at
the same time
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To play it safe, consult your doctor or pharmacist about taking OTCs
correctly
NCPIE Collaborative Approach
Strategic Integration of Acetaminophen
Safe Use Content into NCPIE Web Sites & Programs
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Medication Use Safety Training for Seniors (MUST for Seniors™)
www.mustforseniors.org
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Be MedWise ® : Promoting the Wise Use of OTC Medicines
www.bemedwise.org
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Talk About Prescriptions” Month (“Talk About Your Medicines” Month:
Promoting Safe Use / Preventing Abuse) www.talkaboutrx.org /October
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Medicine Safety: A Tool Kit for Families* www.learnaboutrxsafety.org
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Maximizing Your Role as a Teen Influencer: What You Can Do to
Help Prevent Teen Prescription Drug Abuse
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Taking Action to Prevent & Address Prescription Drug Abuse: A
Resource Kit for America's College Campuses
NCPIE Collaborative Approach
Strategic Integration of Acetaminophen
Safe Use Content into NCPIE Web Sites & Programs
Process:
-- Convene relevant Project Advisory Team (PAT) for each module
-- Review current research, messaging / programming to arrive at top line
core messaging (no reinventing the wheel)
-- Integrate audience-appropriate core messaging into strategic, impactful
Acetaminophen safe use content modules (multi-piece; each will vary)
-- Define opportunities for PAT members to extend outreach
-- Encourage / support PAT uptake / dissemination of content to maximize
broad/deep outreach
Contact Information @ NCPIE
Ray Bullman, Executive Vice President
[email protected]
Deborah Davidson, Membership Director
[email protected]
National Council on Patient Information and Education (NCPIE)
200-A Monroe Street, Suite 212
Rockville, MD 20850
(301) 340-3940 - phone (301) 340-3944 - fax
www.talkaboutrx.org
www.bemedwise.org
www.mustforseniors.org