Transcript BUET Chariotsx

m-Ad
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A mobile based solution to Classified Advertisement
Mobile Advertisement(m-Ad)
BUET Chariots
Deliberators:
Rahat Ibn Rafiq
Sajjadur Rahman
Index
1. Problem & Solution
2. Business Process
3. Information Technology Usages
4. Business Model
5. Economic Feasibility
6. Scope of Real life Implementation
Scenario 1
• Arafat is a software engineer.
 Looking for a job
 A software company gives a job
circular in the Daily ‘Y’.
 Unfortunately he keeps the Daily ‘X’.
 An opportunity is lost.
Scenario 2
• Ms. Momtaz is a housewife
 Looking for a flat in area ‘B’.
 Tedious process hampers
daily chores
 Misleading information.
Scenario 3
• Sadia is a student
 Need tuition.
 Decides to advertise in the daily ‘X’.
 Entails relatively large sum of money.
 For a 40 word classified advertisement, the charge
is 1000BDT.
Dredged up problems
 Scenario 1:
 Inconsistent reachability to the target people.
 Scenario 2:
 Unreliable and unavailable information
 Too hectic and painstaking
 Scenario 3:
 Monetary constraint
 Furthermore
 Time Latency
 Text’s dependency on monetary factor
 Lengthy process
 Untoward hassles due to exposing of contact
numbers.
Target Customer

Students
 Unemployed personnel
 Unmarried personnel
 Companies
 Flat owner & renter
 Others
 Tech-based users
 Second hand vehicles sale
 Gadgets exchange
Outcome of Survey
 98% people are interested in mobile
based system.
 70% of them wants security first.
 92% people prioritize the low
operating charge.
 73% of them wants easy operation
module.
 90% of them wanted a easy query
system.
m-Ad System
 Scope
 Classified Advertisement
 Initiated by a simple cell-phone command
 Inexpensive advertising environment
 Easy access to the advertisements
 Consistent connection between the advertiser and the
query-user.
 Hassles kept at the minimum.
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Actors
 Customer
 Advertiser
•
Classified advertisement Advertiser
•
Commercial advertisement Advertiser
 Query User
 Mobile Operator
Customer
 Have a registered SIM card
 Register into the system
 Can give advertisements or make a query
Advertiser
 Fill up the fields provided in the environment
 Send the data to the system database
Classified Advertiser
 No text approach in the application
 Text is required if SMS subsystem is used.
 The Advertiser’s contact information is provided
to the query user.
Commercial Advertiser
 Choose number of Ads to be propagated
 Embedded in the return SMS of the query users.
 Application is a must. No SMS subsystem.
Query User
 Request a query
 Retrieved information is checked against the
request by the mobile operator.
 Relevant information is sent.
Mobile Operator
 Handle all the users
 Registering process and data retrievals
 Complaint handling
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Information Technology
 Application software
 Mobile SMS
 Content server
 Database
 Software requirements
Application software
 Registration:
•
•
•
Compulsory registration
Given information is checked against the
information in the mobile operator server.
Valid if given data conforms to that of the server.
Application software(contd.)
 Aesthetic look:
•
User friendly GUI
 Advertisement:
•
No text based approach
 User Query:
•
Appropriate options to form the required queries
Mobile SMS
 For mobiles that are not java enabled
 Text based fixed format queries and advertisements
 Notifications through SMS
Content Server
 Stores the advertisement
 Collects and sends SMS
 Verifies the user.
 Retrieves the information for the query and sends it
to the user.
 All advertisements have a lifetime of 10 days.
Database
 Installed in the content server
 Powerful database for efficient data retrieval
 Oracle, MySQL , SQL server can be used
Software Requirements
 Open source platform
 We will use C# or java, PHP or JAVA SERVLET
 Linux for open source facility
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1. Advertisers Registration Process
2. Advertisers procedure (application based)
3. Advertisers Procedure(SMS based)
4. Advertisers process
5. Query user’s Registration Process
6. Query procedure (application based)
7. Query procedure (SMS based)
System Demonstration
Mobile Operator Server
Yes, I’ve
found my
information
Advertiser
User
Content Server
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Cost Analysis
How we determined the number of Customer
No. of Response
No. of Advertisement
4500
4500 (Calculated)
(assumed)
No. of Commercial Advertiser
15
(Assumed)
No. of Total Client
9015
Improvement rate of no.
of Client
10%
(within a month)
Total no. of client in a year (considering improvement rate)=
(Assumed)
149476
150000 (Approximately)
Cost Analysis
Total revenue
10500000 BDT
Variable expense
0 BDT
Registration Fee (150000 customer x 30 BDT)
4500000
SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000
Commercial
Advertisement
(600000 SMS x 5 BDT)
3000000
Contribution
margin
10500000
BDT
Fixed expense
8750000 BDT
Software Development
Net operatingCost
income
Software Security and maintenance cost
Customer Care Allowance
Advertisement Cost
5000000
1750000
BDT
50000
700000
3000000
Break Even Analysis
Break even analysis
70Q= 8750000
Payback Period
Initial cost
5000000 BDT
Fixed expense per
year
5000000 BDT
Total revenue
Per year
10500000 BDT
Projected cash flow
Initial Stage
After 1st year
After 2ND year
After 3RD year
-500000 BDT
1750000 BDT
8500000 BDT
15250000 BDT
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Risks & Risk Types
RISK TYPE
POSSIBLE RISKS
Technology
1.High traffic in database.
2.Malfunction of server.
People
1.Lack of technical expertise in average users.
2.Fake advertisement.
3.Erratic input.
Requirements
Changes in user requirements after the
implementation requires major design rework.
Risk Analysis
RISK
PROBABILITY
EFFECTS
High traffic in database
Moderate
Serious
Server malfunction
Low
Catastrophic
Lack of technical expertise
in average users
High
Tolerable
Fake advertisement
Low
Tolerable
Erratic Input
High
Serious
Requirements alteration
Moderate
Tolerable
Risks Planning
RISK
STRATEGY
High traffic in database
Investigate the possibility of buying a
higher performance database.
Server malfunction
Standby backup server.
Lack of technical expertise in
average users
Introduce this system to general mass &
train them how to use.
Fake advertisement
Complaint system.
Erratic Input
No database update. Notify user about the
failure.
Requirements alteration
Rigorous survey of user requirements. Version
control.
Real Life Implementation

can be implemented in a wide range of sectors of
real life
– Flat/apartment sale/rent.
– Tuition/student wanted
– Motor vehicles/tech-based appliances sale.
– Matrimony
– Job opportunity
– Others.
Benefits & Impacts





Advertisers need not go to advertisement booth in
person.
Mobile system.
Real time advertisement submission & launching.
Automated notification
Inexpensive
– Low advertisement & searching cost
– Uneager customers encouraged
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Thank You
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Use-Case
Model
Subsystems

4 subsystems– Registration
– Advertisement
– User Query
– Complaint
Registration
Request
User
Information
Collection
<<depends on>>
Advertiser
Confirmation
Use Case diagram :Registration
Mobile
Operator
Advertisem
ent
Submission
Mobile
Operator
Validation
Advertiser
Updating
&
Notification
Content
Server
Use Case diagram :Advertisement
Query
Submission
Validation
Advertiser
Mobile
Operator
Searching
&
Notification
Content
Server
Use Case diagram :User Query
Complaint
Submission
User
information
verification
User
<<depends on>>
Complaint
Filing
<<depends on>>
Confirmation
Use Case diagram :Complaint
Mobile
Operator
Cost Analysis
Break Even Analysis
Payback Period
Questionnaire
Questionnaire(contd.)