Transcript MEDI-PRO - The TMR Group

OpinionMD
a division of
OpinionMD and
Medi-Pro
What is OpinionMD?
A division of TMR
dedicated to
the marketing research needs of
the healthcare industry.
What Makes OpinionMD Unique?
• 17 years experience in interviewing
physicians and healthcare professionals
• 400,000 man hours gathering the
opinions of healthcare professionals
• Data collection staff certified in medical
marketing research interviewing
Medi-Pro Certification
Topics covered:
• Today’s Healthcare
Environment
• Physician Specialties
• Medications & Dosing
• Professional Etiquette
• Interviewing Techniques
• Getting Through The
Gatekeeper
OpinionMD
Data Collection Methodologies
Quantitative
Interviewing
Qualitative
Recruiting
• Structured Telephone
Interviews
• Web Surveys
• IVR
• Mail
• Teledepth / in-depth
interviews
• Telegroups
• Convention
• On-line focus
groups
Additional Services
• Integrated in-bound
interviewing
• Broadcast Faxing/
E-mail
• Fax-on-Demand
• CATI Programming
(CfMC and ACS
Query)
• Code Development
and coding
• Data Tabulation
• Efficient Incentive
Processing
• Physician Database
How soon can you get it done?
Substantial industry pressure
to shorten field duration
created the need for...
OpinionMD
…and faster turnaround!
What else is OpinionMD?
An interactive pre-recruited
database of physicians and
healthcare professionals
All participants have expressed an
interest in being contacted for future
marketing research studies
We capture the basics …
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Name
Telephone number
Fax number
office address
date of birth
But even more …
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Specialty / subspecialty
board certification
years in practice
P&T involvement
solo or group practice
private or hospital based
And it gets better …
• internet usage (home/personal vs.
research/educational purposes)
• anticipated future use
• e-mail addresses
• average yearly participation in
marketing research studies
Best of all …
• patient composition
(% pediatric - adult - elderly care)
• most common conditions treated
• specialized treatment areas
What’s next?
• Managed Care Executives
• Pharmacists (Retail, Hospital,
Consulting, Mail & Wholesale)
• Nurses, NPs and PAs
Thank you
a division of