Transcript Slide 1

Evaluating the Usage of Networked
Electronic Resources
Terry Plum
Assistant Dean, Simmons GSLIS
Library Assessment
Technological Educational Institution
Thessaloniki, Greece
June 15, 2005
Why Evaluate Usage of Digital Resources?
• Data driven decisions
• Justification to patron groups
• Budget justification to external funding
sources.
• Collection development decisions
• Outputs for performance assessment
• Assessment of service quality
• Outcomes assessment
• Strategic planning
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Cost
• Association of Research Library members spend
215% more per serial unit cost in 2003 than they
did in 1986.
• The average expenditures for serial
subscriptions for all serials (not just scholarly
journals) in ARL academic libraries in 2003 are
$5.46 million.
• From 1984 to 2002, business and economics
journals increased in price 423.7%, chemistry
and physics journals increased 664%, and
journals in medicine by 628.7%.
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Cost
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Vendor Supplied Data
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Problems
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Vendor reports do not provide sufficiently detailed information.
Vendor reports are inconsistent in their application of the
definitions of variables.
Vendor reports are not commensurable between each other.
Some vendors do not report anything.
Practical solutions
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Number of login (sessions) to networked electronic resources
Number of queries (searches) in networked electronic resources
Number of items requested in networked electronic resources.
Turnaways or exceed simultaneous use level.
Monthly
Level of effort, both by the vendor and by the library
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Vendor Supplied Data
• Project COUNTER - Counting Online Usage of
Networked Electronic Resources
– http://www.projectcounter.org/
• ICOLC – International Coalition of Library
Consortia
– http://www.library.yale.edu/consortia/
• ISO – International Standards Organization
– ISO 11620 Library Performance Indicators
– http://www.iso.org/
• NISO – National Information Standards
Organization
– NISO Z39.7 Library Statistics
– http://www.niso.org/
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ARL E-Metrics
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As summarized by Blixrud and Kyrillidou (2003),
asks for the following data from ARL libraries for
measuring use of networked electronic
resources, data which most libraries can only
provide by collecting and analyzing vendorsupplied transaction data:
• Number of login (sessions) to networked
electronic resources
• Number of queries (searches) in networked
electronic resources
• Number of items requested in networked
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electronic
resources.
Web Statistics
• Web server log files
– transaction - client/server
– Technical representation of tasks performed by
server
• Log files (common)
– IP address of requesting computer
– Remote host: name of computer accessing the
web server
– Name of remote user (usually blank)
– Login of remote user (usually blank)
– Date
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Log Files
• Referrer Log File
– URL requested from or referring page
• Agent Log File
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Browser
Operating system
Name of spiders or robots used to probe your web site
IP address of requesting computer
• Example
• 127.0.0.1 - frank [10/Oct/2004:13:55:36 -0700] "GET
/apache_pb.gif HTTP/1.0" 200 2326
"http://www.example.com/start.html" "Mozilla/4.08
[en] (Win98; I ;Nav)"
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Log files generated by library proxy
servers
• Proxy servers or passthrough (clickthrough)
servers firewalls are based in some degree
on an examination of headers
• Can examine all requests that pass through it,
so it is starting to make sense to put a proxy
server in front of all library databases and
ejounals.
• Increasingly used as a data collection point
for commensurable or comparable data.
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What do log files tell us?
• Nothing if they are not analyzed.
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What pages are requested on your site
IP addresses of computers making requests
Date and time of requests
Success of file transfer
Last page a requester visited before coming to
your site
– Search terms which led someone to your site.
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More log files
• Logs and reports from locally
implemented journal article services
• Logs and reports from locally
implemented digital library projects
• ILS log files and reports
– Becoming more interesting with
metasearch engines
– OPAC
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ILS Log Files
• OPAC Search statistics
– Number of searches attempted
• By fields
• Search terms
• Null results
– Print statistics such as items checked out,
holds placed, etc.
– Difficult to track usage of 856 links.
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Log Analysis Software
• Analog
– http://www.analog.cx/
– example
• http://www.statslab.cam.ac.uk/webstats/stats.html
• http-Analyze
– http://www.netstore.de/Supply/http-analyze/
• WebTrends
– http://www.netiq.com/webtrends/default.asp
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Log Analysis Software
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Issues with web surveys
• Non-probability
– Entertainment surveys
– Self selected surveys
– Volunteer panels
• Probability
– Intercept (every nth)
– Surveys that obtain respondents from an e-mail
request.
– Mixed-mode surveys where one of the options is a
Web survey.
– Pre-recruited panels of a particular population as a
probability sample
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Issues with web surveys
• Research design
– Coverage error
• Unequal access to the Internet
• Internet users are different than non-users
– Response rate
• Response representativeness
– Random sampling and inference
– Non-respondents
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Issues with web surveys
• Mistrust of web surveys
• Vendor data is census; web survey is a
sample
• Web surveys typically associated with user
data, not usage data.
• Even if usage, web surveys often collect
predicted, intended or remembered usage,
not actual usage
• Web survey forms make appear differently
in different browsers
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Networked electronic resources and services
- assessment environment Resources are accessible from many different web
pages and web servers
Bookmarks
The survey data must be collected and
commensurable for all networked electronic
resources.
Different authentication methods have to be
accommodated, whether the institution used IP,
password, referring URL, or an authentication and
access gateway.
Remote usage has to be measured, regardless of the
channel of communication, whether locally
implemented proxy server, modem pool, or other
institutional service.
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MINES strategy
• A representative sampling plan, including
sample size, is determined at the outset.
Typically, there are 48 hours of surveying over
12 months at a medical library and 24 hours a
year at a main library.
• Random moment/web-based surveys are
employed at each site.
• Participation is usually mandatory, negating nonrespondent bias, and is based on actual use in
real-time.
• Libraries with database-to-web gateways or
proxy re-writers offer the most comprehensive
networking solution for surveying all networked
services users during survey periods.
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Web Survey Design Guidelines
• Web survey design guidelines that MINES followed:
– Presentation
• Simple text for different browsers – no graphics
– Different browsers render web pages differently
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Few questions per screen or simply few questions
Easy to navigate
Short and plain
No scrolling
Clear and encouraging error or warning messages
Every question answered in a similar way - consistent
– Radio buttons, drop downs
• Introduction page or paragraph
• Easy to read
– Must see definitions of sponsored research.
• Can present questions in response to answers – for example if
sponsored research was chosen, could present another survey
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How to implement web surveys on library
web sites
• Because the point of use requirement,
libraries that had a virtual gateway in
library web architecture succeeded the
best.
• Rewriting proxy server
• Database-to-web solutions
• Serials Solutions
• Interestingly openURL solutions are a
gateway.
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Library web architecture
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Digital Libraries
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Digital Libraries
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Pre-print and post-print servers
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Pre-print and post-print servers
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Open Access Journals
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Library web architecture
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What is the future of assessment of
networked electronic services
• Library is responsible for many
heterogeneous resources, not just
subscriptions.
• A library gateway could position the library
to constantly assess usage of its
resources.
• This tool will just be one of many, along
with LibQUAL+tm and other initiatives.
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