Transcript kievex - Clemson University

COLLEGE OF EDUCATION
Communications
Overview
Melanie Kieve
Public Information Director
Office of Communications and Public Relations
Division of Collaborative Academic Services
College of Education
College of Behavioral, Social and Health Sciences
ABOUT OUR OFFICE
WHO WE ARE
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Office of Communications and Public Relations
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Part of the Division of Collaborative Academic Services, serving the
College of Education and College of Behavioral, Social and Health
Sciences
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Staff
• Melanie Kieve, Public Information Director
• Michael Staton, Public Information Coordinator (areas of focus: news
releases, social media)
• Tim Whims, Public Information Coordinator (areas of focus: website
management, multimedia projects)
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Mission
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Showcase excellence
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Inspire stakeholders
ABOUT OUR OFFICE
WHAT WE DO
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News and feature writing
Publications and collateral materials
E-communication
Advertising
Social media
Photos and video development
Alumni and development communication support
Website development and editing
HOW WE DO IT
• Develop and execute projects
• Partner with university communicators
• Offer advice and counsel
COMMUNICATION TOOLS
SOCIAL MEDIA
• College of Education Social Media Channels
twitter.com/ClemsonCofEd
facebook.com/ClemsonCofEd
instagram.com/ClemsonCofEd
• How You Can Help
• Friend and follow us.
• Share our social media content with your networks.
• Follow Dean Petersen on Twitter: twitter.com/1DeanPetersen.
COMMUNICATION TOOLS
NEWS STORIES
• Focus: news that supports ClemsonForward:
• Research
• Engagement
• Academic Core
• Find our stories: newsstand.clemson.edu/category/colleges/educationcolleges/ or www.clemson.edu/education
• Goal: share news that demonstrates impact, showcases our mission,
engages important constituencies, illustrates Clemson’s land-grant
mission, and shows our global reach
COMMUNICATION TOOLS
WEBSITE
• Our office partners with College of Education staff member Leslie
Winkler to manage the College of Education website.
• The site went through total revamping earlier this year in advance
of the Clemson academic reorganization.
COMMUNICATION TOOLS
MARKETING/ADVERTISING
• Partnering with Converge Consulting to engage pilot enrollment
marketing project with four graduate programs
• Seeking advertising opportunities with statewide organizations such as
the S.C. Education Association
• Working with Academic Advising Center on creation of collateral
materials and giveaways to be distributed at Clemson admissions
events
COMMUNICATION TOOLS
E-NEWSLETTERS
• Sent out six times per year
• Features top stories, as well as
information about upcoming
events
• Engaging intentional effort to
share with statewide educational
stakeholders and U.S. News
ranking influencers
• Plans include incorporation of
alumni and donor features
OUR GOAL
SHARE INFORMATION THAT
• Showcases our excellence
• Inspires people to join/support our work (students, alumni, donors,
granting agencies, university and state decision-makers, educational
stakeholders, etc.)
CONTACT ME
• Melanie Kieve – [email protected], 864-656-1051