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REPORT PREPARED FOR:
Individual Presentations and Reflection
BY IAN LOBKO
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE
ASSOCIATE PROFESSOR DR. NITIN SETH
2014
Assignment 4: Individual Presentations and Reflection
ANALOG DATA
ADC
TOOLS
DAC
Now:
- Scaners
-Data storage
- Displeys
- Images;
- Digital camera
- Speakers
- Sounds
- Digital sound
-Data
processing
In the future:
- Means of
communication
- Smells;
- Data transfer
- Feelings;
- Sense of touch
ADC – analog to digital converter.
DAC – digital to analog converter .
Main tools – server storage, CPU, means of communication (Intranet and
Internet).
I. IMPLICATIONS FOR CONSUMERS
AND OTHER CUSTOMERS
Transition from:
- analog to digit (e-books, mp3, digital TV, digital communication, GPS, and so
on. );
- place to space (social networks, market space, online banking, online
studying, work online at home, and so on.);
Co-creation of value: Value=Benefits/Price
Benefits:
for business:
- reduction of prices on goods and services due to the reduced overhead
expenses on the rental of commercial premises, shop assistants, cashiers,
security, and so on;
- competitive advantage;
- advertising and promotion;
for customers:
- online comparison of the prices and features of goods on the market;
- price reduction (high level of competition);
- online purchase with delivery (24/7, online banking, payment in one click).
PRACTICAL CONFIRMATION OF THE THEORY
1. Case analysis of Countdown:
- comparison of retail stores (market place) and its online version (market space);
- benefits for customers (24/7, OneCard, delivery, informing about discounts and
promotions by e-mail, messaging, online);
- benefits for company (attraction and retention of customers via OneCard,
development of online business in the strategic perspective).
2. Assignment 1: Customer Experience Model Analysis base on online store
Torpedo7 (www.torpedo7.co.nz):
- Antecedents – Experience – Consequences;
- confirmation of the theoretical model by customer interviews;
- the use of the model as a testing tool online resources.
THE PROPOSED RESEARCH MODEL AND HYPOTHESES
Source: (Jin & Park, 2006).
II. IMPLICATIONS FOR BUSINESS AND STRATEGY
THE THREE COMPONENTS OF A DIGITAL BUSINESS MODEL
Source: (Weill & Woerner, 2013).
PRACTICAL CONFIRMATION OF THE THEORY
1. Case study: Lexisnexis’ Digital Business Model.
The study businesses model of the company showed how the firm upgraded its
businesses model (Weill & Woerner, 2013), where:
Content - Information about other lawyers, legal research, case law, expert
commentary, community sites, integrated public records, news and business
information.
Experience - Single sign-on, subscription-based; collaboration with peers and
customer content; more than 81,000 apps downloaded.
Platform - Global platform, customized locally; enterprise business architecture
with global content repository, expanded taxonomies, modular design and
global and local innovation.
2. Assignment 2: Company Business Model Analysis.
Our group carried out a study of business model of a company, which is called The
Carpenter’s Daughter.
Online store
Suppliers
fabrics and accessories
Design and
tailoring
Warehouse
Retail stores
Examining the existing businesses model using the three components of a digital
business model and taking into account the wishes of the owner of the company,
we have advised the following model:
Design
department
Online store
Suppliers
Production
Warehouse
Retail stores
Digital system
The Digital System is a complex, which includes: an interactive online store that is
integrated into the program management of the enterprise.
III. IMPLICATIONS OF STAKEHOLDERS AND SOCIETY
Number of social network users worldwide
from 2010 to 2017 (in billions)
2,5
2,33
2,16
1,99
2
1,82
1,61
1,41
1,5
1
1,22
0,97
0,5
0
2010
2011
2012
Source: www.statista.com (2014)
2013
2014
2015
2016
2017
THE INFLUENCE OF SOCIAL NETWORKS ON SOCIETY
AND STAKEHOLDERS
Positive
Negative
SOCIETY
-
access to the media;
free choice of information;
communication;
exchange of information and
experience;
online shopping;
online banking
-
spend all free time online;
health problems;
problems with family relationships;
psychological problems
STAKEHOLDERS
-
free communication around the
world;
video conferences;
promotion of goods and services;
search for business partners;
search and staff recruitment
-
using social media during working
hours;
discuss corporate issues in social
networks;
leakage of information;
decline in labor productivity
Thank you
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