Transcript Communication Education in Thailand: from the past to

Communication Education in Thailand:
From the Past to the Present and the
Co-Created Future of Asian Community
Professor Dr. Parichart Sthapintanonda
Faculty of Communication Arts, Chulalongkorn University, Bangkok 10330,Thailand
& President of Social Science Association of Thailand
[email protected]
From the Past:
Communication Education in Thailand
• Chulalongkorn University & The Starting Point of Communication
Education in Thailand
1939: The first communication program began at Chulalongkorn
University (CU), the oldest university in Thailand. It was the diploma program
on “Journalism” under the faculty of Arts and Science. (Wikipedia)
From the Past:
Communication Education in Thailand
• Thammasart University & The first BA program in Journalism
1954: The communication program was transferred to a new faculty-at
Thammasart University (TU), under the faculty of Journalism & Mass
Communication. It was then launched as the first Bachelor’s degree program at
Thammasart University.
From the Past:
Communication Education in Thailand
• The Re-establishment of Communication Program at Chulalongkorm
University
1965: Chulalongkorn University re-introduced the communication program
at the faculty of Political Science. The program was launched on July 5th, 1965
1966: The Independent Department of Mass Communication and Public
Relations was established. It has a status equal to a Faculty Unit.
1974: The Faculty of Communication Arts at Chulalongkorn University
was formally established.
From the Past:
Communication Education in Thailand
• Chulalongkorn University and the first MA & Ph.D. Thai program in
communication
1978: Chulalongkorn University launched a MA program in Thailand under
the name of “Development Communication”. After the program has been
strongly established in the country, Chulalongkorn University has offered MA
programs in Mass Communication, Journalism, Public Relations, Advertising,
Speech Communication, Performance Arts, and Film.
1997: The first Ph.D. program in Communication at Chulalongkorn
University was launched and supervised by Thai faculty members.
From the Past:
Communication Education in Thailand
• The Joint-PhD. Program between Thailand and the US: A new move
forward
1993- Bangkok University, joining hands with Ohio University in the US,
offered a first Ph.D. program in Thailand. It was taught by professor from
Ohio University in Thailand in the first year, and then at Ohio University in the
second year, following by completing the Dissertation via the on site-and online system.
From the Past:
Communication Education in Thailand
• The English Program in Communication & a Step toward Global Community
2003: The first BA English program in communication was launched in Thailand.
It was under the faculty of Communication Arts, Chulalongkorn University.
2010: Chulalongkorn University has offered the MA English program in
Communication.
2012: Chulalongkorn University was recognized as top 100 world class universities
offering programs in Communication. (QS World University Ranking)
To the Present:
Communication Education in Thailand
• 2013: Communication-related programs at the BA, MA, or/and Ph.D levels are
offered at 65 universities in Thailand
• 35 universities in Bangkok (15 public universities + 20 private universities)
• 7 universities in the northern provinces: Chiengmai (4), Pitsanulok (2), Chiengrai (1), Payao (1),
Lampang (1), Utradit (1).
• 8 univiersities in the northeastern provinces: Nakornrachasima (4), Petchaboon (1), Udornthani (1),
Mahasarakarm (1), Ubolrachathani (1)
• 6 universities in the central provinces (excluding Bangkok): Nakornsawan (1), Lopburi (1),
Nakornpratom (1), Ayutthaya (1), Patumtanee (1), Rachaburi (1)
• 6 universities in the Southern provinces: Songkla (2), Surathani (1), Nakornsrithammarath (1), Phuket
(1), Pattani (1), Yala (1)
• 3 universities in the eastern provinces: Cholburi (1), Chantaburi (1), Chachengsao (1)
To the Present:
Communication Education in Thailand
• In Thailand, communication Education mainly belongs to the School of
Communication, School of Journalism and Mass Communication. However,
a number of communication programs are acting as a part of the following
Schools, such as School of Management, Faculty of Arts, Faculty of
Humanity Science, Faculty of Social Science, Faculty of Science and Arts,
and Faculty of Information Science. In addition, communication classes are
taught in the school of Architecture, and the department of Fine Arts.
(Korponklang, 2005)
To the Present:
Communication Education in Thailand
• International/English programs are offered in 10 universities in Bangkok and
the neighboring provinces.
• More than 20 MA programs, and 10 PhD. programs in Communicationrelated areas are offered in Thailand.
To the Present:
Communication Education @ Chulalongkorn
University
• BA & MA programs in Journalism, Mass Communication, Public Relations
and Advertising, Motion Pictures and Still Photography (BA only), Speech
and Performing Arts, Communication Management, Strategic
Communication.
• 70 full-time faculty members
• 350 graduate students
• 600 undergraduate students (Thai program) and 400 undergraduate students
(International programs)
To the Present:
Communication Education @ Chulalongkorn
University
• Drama & informal reconnection between current students, alumni, and the publics since
1968.
• International Collaboration and the stronger ties with Chulalongkorn University
• The Faculty of Communication Arts at Chulalongkorn University has joint-agreements with a number
of leading institutions in communication and media studies around the world. Classes are offered by
local professors and eminent professors from United States, Australia, England and Europe.
• Joint research projects with students, academics, and researchers from local universities and
international communities are welcome.
• Study trips & exchanging program at the local and international levels are actively activated.
• EX: Universitas Muhammadiyah Yogyakarta (UMY) & Chulalongkorn University (CU) student workshop on
Tourism Branding in Asia (the undergraduate level) in 2012
Preparing for the Co-creating Future
of Communication Education
• Communication education has established as government-initiating programs for national
development purposes. However, it has grown as a response to the demand of commercial
section in the competitive environment.
• The 1 year diploma program at CU was initiated by General P. Pibunsongkram-the Prime Minister
during that time. The main propose is to educate people who want to work as journalist, government
officers, and government public realtion officers. The first program at Chiengmai University is reported
as a part of the national plan on economic and social development.
• The programs are currently re-arranged according to market opportunities, trends in the international
technological, academic, and political environment, attempts to attrack the new learners, and
stakeholders including funders. For example, the new program at NIDA was launched in 2012 as the
MA & Ph.D. in Communication Innovation Management. Also Sukhothaithammathirath Open
University (STOU) will join hand with University of the Philippines in launching a newest program on
Asian Communication in 2014.
Preparing for the Co-creating Future
of Communication Education
• Communication Courses at the Undergraduate level are among the top three
popular courses.
• They are focusing on 3 levels: General Education, Core courses, and electives. The aim
is to provide the students analytical thinking skills, practical skills, and the
understanding of society at the local, national and international community.
(Korpoonklang, 2002)
Preparing for the Co-creating Future
of Communication Education
Current Study Methods
Number
Percentage
Teacher-centered lecture
78
34.7
Student-centered lecture
21
9.3
Internship
15
6.7
Case studies
18
8
Seminars
18
8
Individual research & report
66
29
etc
9
4
Total
225
100
Korponkoang (2005). This study is based on interviewing communication professors
Preparing for the Co-creating Future
of Communication Education
The real teaching styles VS the wish teaching styles of professors
90
80
70
60
50
40
30
20
10
0
Series 1
Series 2
Series 3
Korponkoang (2005). This study is based on interviewing communication professors
Preparing for the Co-creating Future
of Communication Education
• Critical studies on communication education in Thailand indicates that those
who have graduated from the field of communication lack of skills, critical
and systematic thinking, etc. (Husen, 2005; Treesukhon, 2005; Payakavichien,
2006).
• Communication education is strongly criticized when media issues are widely
recognized. Major criticism include personal abilities, and ethics of the
professions.
Preparing for the Co-creating Future
of Communication Education
• Theses, dissertations, and research in the communication-related or mediarelated area have been conducted by graduate students and professors from
various fields in social science. (Boonchutima, 2013)
Preparing for the Co-creating Future
of Communication Education
• International collaborations, and strong local networks are encouraging.
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Classes via skype with universities abroad in special topics.
Seminars among academicians, communication education program developers, and experts in the field.
Joint research projects in various topics.
Joint articles, and textbooks focusing on communication, media, and Asian Community.
Workshops
Study tours
Student exchange programs
Internships
Etc.
Q&A