Transcript ASOS vs - rukiya khatun`s blog

ASOS vs. Badger’s Menswear
Communication Methods
By Rukiya khatun
ASOS
ASOS has the latest advanced communication technology that makes there business successful. Not only does
the technology make the business seem professional but it makes it easier for customers to contact them. The
images on the website are magnified, colourful and vibrant. This makes the website both eye catching and
Attractive.
The logo is bold and one
colour. Readers can see
the logo in the website
before they scroll down.
The images indicate
that the website is for
women. This is an
example of how
images can indicate
what something is
about this form of
communication is
known as non verbal
communication
The slogan ‘think on your
feet’ is eye-catching. The
font itself stands out and
readers are able to
remember , and store this
information in their mind.
Subheading’s and categories
The subheading’s and categories on the ASOS website is organised and not cluttered.
The readers will easily be able to find links and find what they may be looking for.
Unlike Badger's menswear , where they have no categorised links.
The other links fonts are
large .The subheading links
are directed at different
The links easily direct
age groups. The links are
readers to other links.
at the very top of the
The huge list gives
page, so people can see it.
readers the
impression that there
are a wide variety of
clothes to by, and you
can find something
within your price
range.
The link gives readers
the opportunity to
look at different
brands, and more
freedom to choose.
Social networking links
The ASOS website give customers the opportunity to contact them on facebook and
twitter. The company can inform customers of latest updated such as: sales, offers, purchasing orders, good received notes etc…
Customers are able to receive important information and can contact them if they have any issues. Unlike sending a letter this is
an easier way of sending e message quickly and reliably. The Badger’s menswear website does not do this therefore effecting
their communication methods.
The link are at the bottom so
customers may see it. The title is
easy to see. They work is organised.
Images have 360 degree
zoom, Catwalk Videos, Full
colour so it is vibrant and
visible
ASOS magazine
This is the ASOS magazine. People can read this
online. this makes this way cost effective, and is
a great way to advertise the business. You are
able to flip through the pages and select many
links. This makes it flexible and easy to use.
You are able to select images. Which
takes you to a different link, selecting
you to different pages.
Newsletter
A newsletter is both informative and updated so customers know what's happening. This also costefficient and enables business to interact with clients. The Badger’s menswear website does not have
Newsletters unlike ASOS, so there is reduced communication with customers.
The ASOS website have newsletters. The benefits
of newsletters are that a newsletter provides a
higher response rate. A newsletter enhances
your companies reputation, making it seem
professional, ‘word of mouth’
You are able to share information with
customers. You are able to build connection
with customers. Targeting customers couldn’t
be easier!
ASOS blog
Blogs are great when it comes to advertising a business, getting to reassure customers your business is
reliable. ASOS blog is great a customers can send comments as well as the business can send updates. Blogs
are easily accessed , easy to create, blogs give unlimited space and are friendly and interactive.
The blog is vibrant, the theme colours
are similar, easy for customers to know
whether it is the same website.
ASOS gives customers and readers an
opportunity for customers to send
comments, as well as join them on
facebook. They gives readers an
opportunity to make their own blog.
Help forum
Help forums are great, if
customers have any
problems, or any enquiries
they can easy click on the
link.
Customers can send comments,
that are quickly replied. Customers
can ask them about their order, or
any other information
BADGER’s Men’s Fashion (BM)
Badgers men’s fashion(BM) are less advanced when it comes to technology such as
communication, unlike ASOS. The website is vibrant, clear and attractive similarly to
the ASOS website
Vibrant, male shows
it’s advertised to men.
Yellow is bright.
Disparate to ASOS, BM
give different designs and
brands of clothes
Their logo is big and bold.
Taking up a decent
amount of space. It is
short and easy to
remember
Magazine
Magazines are a great way of advertising a business, the benefits of this are huge, see below;
Likewise to ASOS,BM also have a
online magazine, this magazine takes
up most of the page. Although the
magazine may seem well presented
the magazine is not very great.
You are able to flip through the pages, although
you are able to look at recent sales and offers as
well as discounts. You are unable to click on the
clothes or images to check price and other
details compared with ASOS
Telephone communication
Using telephones to communicate is an excellent way of communicating with customers as it is interactive,
compared with ASOS, this is one of the advantages with BM. Customers receive better service, it is a quick
and easy way of sending messages. You are able to speak longer on a telephone and calls can be international.
The writing is not bold, especially
the telephone number. It was
supposed to stand out so readers
can see it .
The disadvantages of telephones are that it is not always
quick or efficient .BM have the contact details such as the
telephone number at the very end of the magazine, making it
hard for customers to navigate their way through the
website.
Sending messages
Messages are discreet, convenient and popular. Sending e-mail messages is informal and conversational,
customers are able to feel they are able to trust this service. E-mailing is quick unlike other forms of
communication medium. E-mailing is reliable and secure, so other people are unable to read any of the
comments made by customers. BM similarly uses e-mailing like ASOS for the reasons above.
The downfall on this is that the contact
detail and e-mailing information is at the
very end of the magazine making it difficult
to find. On the upside the BM website gives
the name and e-mail address so people can
receive a message on their e-mail address.
The is enough space to send a long
message, it easy, quick and direct.
Ordering details
One of the most appalling thing about the BM business is that they do not give customers the any ordering
services. Customers would have to travel their to get their product, so it is a self service.
Although they have the telephone
numbers as well as e-mail
addresses, customers are unable to
order , customers would have to
travel there and buy the product
There are many branches, but only
across Oxford, so customers will find it
difficult to travel their and buy the
product. This is an example of negative
communication.
Comparison
Both BM and ASOS are developing business, however in my opinion I believe ASOS is a more
successful business in terms of communication. ASOS’s latest technology in communication enable
customers to receive the best service. Communication can be improved in BM, they can improve their
website, and have links to their clients. They can improve their communication through e-mails and
have post services, they should improve their online magazine.
These new improvements can help BM become a popular business as well as a successful business.
Effective communication= Better service