Transcript Effective Communication with Media

Effective Communication with
Media
 Understand the role Media/Journalists can play
 Understand Key Principles for partnerships with the
media
 Interview skills/ Press releases.
Effective Communication with
Media
Understanding Journalists Role:
Journalists can:
 help you to get information across effectively
 simplify complex issues
 relate them to people’s lives
Effective Communication with
Media
Understanding Journalists Role
What Makes for a “News Worthy” Story?
 Timing
 Significance
 Proximity
 Prominence
 Human Interest
www.media college.com
Effective Communication with
Media
Understanding Journalists Role
the News Gathering Process:
 MMJ’s are becoming the new normal in Broadcast
News
 News Staffs are decreasing in size
Effective Communication with
Media
 News Content must be produced for Multiple
Platforms
 Social Media and Web mean deadlines are always
RIGHT NOW
Effective Communication with
Media
Key to building partnerships
 Be Accessible
 Cultivate Relationships
 Understand the pressure of deadlines
 Simplify the work of the journalist
Effective Communication with
Media
 The Press Release
 The 5 W’s
 WHO
 WHAT
 WHERE
 WHEN
 WHY
Effective Communication with
Media
 The Interview
 Know your message
 Avoid Technical terms
 Relate your message to ordinary life
 Reporter must agree to ”Off the Record”
Effective Communication with
Media
Technology is your friend
The Web:
 Keep your municipal website updated
 Have contact information for elected
leaders/department heads
 Have a public meeting calender
 Provide as much information about agenda items as
possible
Effective Communication with
Media
 Technology is your friend (cont.)
 Phone interviews
 Email photos/videos
 Know how to use Facetime/Skype
Effective Communication with
Media
Effective Communication with
Media
Effective Communication with
Media