Transcript 1_session_Rod_Harbinson

Communicating climate change
Rod Harbinson
Head of Environment, Panos London
[email protected]
The problem
Central concentration
Causes
Emissions
Solutions
Scientific knowledge
Policy development
The challenge
Communication
Rapid up-scaling of public
understanding, awareness and
inclusion in creating solutions
Building skills and knowledge
about the issues and journalism
Just 11% of the 1500 journalists accredited to the Bali
summit were from developing countries
Climate Change Media Partnership
Improve media coverage and public debate on climate change in the developing world
Climate Change Media Partnership
Panos, Internews and IIED
Objectives
 Increase the capacity of journalists to produce greater
quality and volume of reporting
 Raise levels of public awareness and debate
 Widen discussions to include marginalised people
 Create opportunities for journalists to build networks
40 fellowships a year
 Working journalists in non-industrialised
countries
 Interest in environment and climate change in
particular
 Well positioned to reach the wider public
and multiply their learning back home
 Commitment and enthusiasm
 Women are encouraged to apply
 Representation of Least Developed Countries
Growing demand
Bali
185 applicants
Poznan
390 applicants
Copenhagen
593 applicants
Fellowship profile
 69 fellows over two years
 Gender split
30 Female
39 Male
 From 53 countries in Asia, Africa, the Caribbean and Latin America
 19 fellows selected from 13 Least Developed Countries
Highlights of the CCMP Programme
 ‘Media Clinic’ panel discussions
 Communicating climate change debate
 Editorial mentoring support
 CCMP website
 Workshops - understanding climate change science and negotiations
 Rosters of experts, reports and events
 Reporting from the field
 On average each journalist has produced 14 stories
 In total over 900 stories have been produced around two summits
What is the story?
How to give it human interest?
 Connecting understanding about international
policy with local realities
 Accessing marginalised voices
 Giving journalists the experience of reporting
from up-country
 Widening the number and kinds of
stakeholders in media debates
 Advocating to editors for more coverage of
climate change issues
CCMP Video