Transcript Communications needs

COMMUNICATIONS OFFICE
SIRKA AMAAMBO
Presentation Objectives
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Importance of Communication
How we profile our work
ARASA website
Social media
Newsletter
Identify communications needs
How can the communications office
support partners better
• Feedback
The ARASA Comms office
• Managing the ARASA website
• Produce 4 quarterly ARASA newsletters
and distribute.
• Track ARASA and Partner activities via
Meltwater news
• Daily updates on social media sites
• Send out relevant communiqué from
external organisations
Why is communication
important?
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Connect with other organisations
Share information
Share findings of research work
Networking
Consult
Learn
How do we profile our work as
a partnership?
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IEC material (posters, flyers, stickers)
Press statements, Op-ed, reports,
Meetings and conferences
Workshops
Newsletters
Community dialogues etc
Revamped ARASA website
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There is a new ARASA website
www.arasa.info
Gives latest updates on partner news
Partners section
Has TOT application form
Directly links to Facebook and Twitter
Offers option to sign up to Newsletter
ARASA Social Media
• Official ARASA page - @arasacomms
• Streams news updates from Meltwater
news service
• Human Rights, LGBTI, HIV, TB, Partner
news
• Some partners stream work on Twitter and
• Partners advised to use social media to
communicate
Newsletter
• Partner contributions are needed
• Newsletter is used to profile partners’ work
• This cannot be done if contributions are
not given
• Share partner news, activities,
achievements
• We are an alliance
Communications needs
• Does the ARASA Communications office
offer you enough support?
• Does Communications office share
relevant information?
• Is it understandable?
• Are the available platforms enough for
two-way communication?
How can we support you
better?
• Communication channels
• Language barrier
• Drafting of documents i.e press
statements, articles
• Frequency of communication (relevance?)
• If you do not communicate, we will not
know what you need assistance with.
Way Forward
• Follow through with already identified means
of communication i.e email, fax, Skype.
• See more partners contributing to the
Newsletter
• More media coverage on relevant human
rights related issues,
• ARASA to improve on translation of
information shared (Portuguese and French)
Feedback
• Feedback – Final link in the chain of the
communication process.
THANK YOU !!
MERCI BEAUCOUP !!
OBRIGADA !!