Transcript CCI Paris Île–de-France : Members Elections

CLUB OF EUROPEAN METROPOLITAN CCI
LONDON MEETING
October 31st 2013
Second session : Members Marketing
Study case : Members’ elections - November 2010
1
The electorate
Trade
0 to 9
employees
Trade
10 employees
and plus
Industry
0 to 49
employees
Industry from
50 employees
and plus
Services
0 to 9
employees
Services
10 employees
and plus
Paris
49 379
4 428
19 892
228
108 282
8 732
190 941
Hauts-de-Seine
14 129
1 330
6 167
311
33 385
3 833
59 155
Seine-Saint-Denis
16 513
1 077
10 188
161
14 294
1 672
43 905
Val-de-Marne
11 490
1 032
6 600
151
15 935
1 388
36 596
91 511
7 867
42 847
851
171 896
15 625
330 597
COMMUNICATION STRATEGY 2010
 A 4-week information campaign
 A mix media in order to address the entrepreneur all day-long
Radio
Car
Workplace
Home
Radio
PQ payante
Public
transports
PQ payante
PQ payante
On the web
In the regional daily press
Voting rate in Île-de-France
Registered
voters 2004
Paris
Registered
voters 2010
evolution
2004
2010
evolution
237 325
330 597
39,30%
10,85
6,42
-40,83%
Seine-et-Marne
27 393
36 060
31,64%
16,96
10,06
-40,68%
Versailles –
Val d'Oise-Yvelines
42 982
78 605
82,88%
18,73
8,32
-55,58%
Essonne
21 619
35 939
66,24%
18,25
12,17
-33,32%
329 319
481 201
46,12%
-42,60%
STATEMENTS
 A steady decline in voter turnout from one election to the next
 A lack of triggering factors to the vote (information, stakes, advantages)
 In general, a positive view of the CCI from the entrepreneurs but however a
patchy picture (deficit in the relationship entrepreneur / CCI)
A universal and equal communication towards an
heterogeneous population has no impact
NEXT ELECTIONS IN 2015
OUR CHALLENGES
 To create a tight and personnalised relationship between the CCI and the
entrepreneurs
 To turn satisfied « customers » into voters
 To organise the elections as a special date
 To harness technology and digital tools to conceive and promote targeted
offering (social networks, website, e-mailings)
A « one to one » relation
With a modern, relevant and targeted communication
(size – business sector – geographic location)