Transcript Vizeum - quattromedia.kz

Aegis Group
Quattro Media/Vizeum CCAR
Credentials
Structured to power our global networks
REDEFINING MEDIA
Global
communication
planning & media
buying
START FROM A
DIFFERENT PLACE
BRINGING PEOPLE &
BRANDS TOGETHER
LIKE NEVER BEFORE
Global
communication
planning & media
buying
Creative & content
REINVENT THE WAY BRANDS ARE BUILT
Trading group & platform
to support all media
operators
PHYSICAL
PRESENCE
TO PHYSICAL
EXPERIENCE
Global outdoor
specialist
Vizeum worldwide
The Vizeum
Global Network
Countries:
Offices :
Staff:
Vancouver
Montre
al
Toronto
Beijing
Tokyo
New York
Santa
Monica
Mexico City
50
61
2,631
Seoul
San Juan
Mumbai
Taipei
Panama City
Caracas
Buenos
Aires
Cape Town
Sydney
Melbourne
Vizeum
Aegis Media
Aegis in CCAR: family of communication agencies
 Posterscope and Isobar business units
– part of Aegis communication family
 Kazakhstan is the Hub office for the
CCAR Region
Kazakhstan
Mongolia
Georgia
Uzbekistan
Kyrgyzstan
Armenia Azerbaijan
Bishkek
Turkmenistan
Tajikistan
We know about the local advertising market beginning
the period of its formation
1998
was founded the
Panda agency
2006
media staff was
separated into
Quattro Media
Personnel rotation
2008:15%
Vizeum Kazakhstan &
CCAR was founded in
2011 based media agency
Quattro Media
Top management
rotation: 0%
Quattro Media\
Vizeum CCAR
Staff: 25 employers
Average experience:
Top management – 10+
Mid-level staff – 4+
5 years in the media market of
Kazakhstan
Market growth vs Aegis Growth
Agency is a member of the Joint Industry Committee since 2000 and is
$ 60
Aegis Billings , $
$ 55
Aegis G rowth, %
Market Growt h, %
$ 50
67%
$ 45
Aegis Media, Mln $
$ 35
38%
34%
57%
30%
$ 30
$ 25
53%
50%
$ 40
20%
18%
20%
16%
16%
$ 20
-19%
$ 15
-32%
$ 10
$5
10%
0%
6
10
15
18
28
43
50
55
2005
2006
2007
2008
2009
2010
2011
2012F
$0
•
Vizeum KZ billings 2011 : $23.9M – 45%
Aegis vs. Market dynamics, Kazakhstan
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
-60%
Media Market, Mln $
a subscriber to all TNS Gallup Media Asia media software since 1997
HUB coordination
•
Vizeum Moscow coordinates
and supervises Client
service and contractual files
throughout CIS, with agreed
level of responsibilities in
each sub-HUB markets
(Almaty and Kiev).
•
Vizeum Almaty coordinates
and supervises media
campaigns for the whole
CCAR region
One contact point
Final responsibility
Guarantee of the
same standards for
all markets
Convenient logistics
Tracking cross-country
opportunities and best
practices
Aligning the campaigns upon their feasibility by
countries, and fast settlement of any issues
Round the clock availability
Increased media efficiency
Improved Communication Resources
•
Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions
upon need) for regular exchange of updated plans, reports and presentations
–
On-line access to all necessary data
•
•
•
•
–
–
•
Annual and current plans
Competitive analysis
PBA’s
Research reports and tracking
Easy exchange of creative materials
Better confidentiality
Skype video conferences
–
Quarterly update online meetings with the
participation of all involved departments of
Client and Agency offices throughout CCAR
Unique planning approach
Reveals what is the exactly
core of the motivation of
people's lives, brands and
communications
Portrait
Attitudes
Lifestyles
Resources
Reveals the internal
conditions and
accumulates the brand idea
in order to conduct the
relationship with it at the
right time at right place
Planning strategy and
brings to life our ideas with
maximum efficiency
Vizeum clients
Vizeum Kazakhstan
new
new
new
new
new
10
new
Services 24/7
Media services:
• Communication Strategy development
• Negotiations / Contracts
• Media Buying / Scheduling
– TV National and Regional
– Press National and Regional
– Radio National and Regional
– OOH countrywide
– Digital Ru.net and Kaz.net
• Reporting (Competitive Analysis,
PB, Media Landscape, etc.)
• Research and Analysis
• Ambient:
– PR projects
– Sponsorship
– Events
– POS
• Client Accounting / Administration
Creative Outsourcing:

Brand development

Brand name

Package development

Design

Production and Dubbing
Creative In-House:

Adaptations (all media)

Local executions
We use difference tools, both Aegis and Industry,
during the planning and reporting
2
Vizeum Advantages
Regional media
In TOP 3 teams
of the regional
TV and radio
placement
Direct contracts with 200
regional media
Internet
Leading position
at the billings
and quality of
non- standard
digital projects
Trendsetter category. The
most professional team at
the local digital market.
National & cable TV
Depth study of
preferences of
the audience
and effective
planning.
Best scheduling
professional with
highest skills in
optimizing media
plans and getting the
biggest productivity
Outdoor
Operative
selection of the
best targeted
OOH program
one of the leading
buying units, so we
guarantee the best
possible buying costs
Appreciation of partners
“... Quattro Media is one of our long-term partners”
«… the professional way of use the
media research data and the high level
of media planning…”
“…the agency provides custom and
personal approach to the clients tasks”
Buying power
VIZEUM MEDIA BUYING PHILOSOPHY
TOTAL TRANSPARENCY
• CLIENT’S PARTICIPATION IN NEGOTIATIONS
OPEN BOOK POLICY
• PAYMENT DIRECTLY TO SUPPLIERS
100% ACCOUNTABILITY
• AUDITOR COMPANY PARTICIPATION
• INVENTORY QUALITY OPTIMIZATION - FREE
100% CREDIBILITY
100% PERFECTION
OF CHARGE
• CURRENT CAMPAIGNS OPTIMIZATION
NEGOTIATION PROCESS
VIZEUM PROVIDES
WE TAKE ALL
NEGOTIATIONS ARE
ADVANTAGES OF
PREEMPTIVE TACTIC
CONDUCTED IN
SEVERAL STAGES
START
NEGOTIATIO
N PROCESS
BEFORE THE TOTAL
MARKET
MAKE
DEALS
BUYING
EXTRA
CONDITION
IMPROVEME
NT
BONUSES
ACHIEVEME
NT
TO MINIMIZE COSTS
THREE LEVELS OF
COMMUNICATION
VIZEUM’S
MEDIA
BUYING
DIRECTOR
AEGIS
MEDIA’S
DIRECTOR
CLIENT
TO BUILD BENEFICIAL COOPERATION
MEDIA SPLIT THAT
IS ESSENTIAL NOT
FOR SALES-HOUSES
BUT FOR THE
CLIENT
SHIFT FROM
100%
EXCLUSIVE
DEALS TO
EXCLUSIVE
SHARES
FLEXIBILITY
FROM
SALESHOUSES
TO CONTACT TA FOR THE
SMALLEST PRICE
Best cases
• Task: Communication strategy and non-standard placement. Reach not lower 92%
• Barriers: Aggressive competitors, high affinitive program limits for young people
Detailed TA Analysis:
Non standard solutions:
Reach analysis:
• Task: Propose full communication strategy. Reach 90%
• Barriers: High cluttered category, Legal barriers, high affinitive program limits
Detailed TA Analysis:
Consumption trends:
Result analysis:
Digital solutions
• Providing online-contest ranked
among CA
• The use of two webs for the
competition: «V kontakte» and
Cosmo.kz
Cosmo.kz
«V kontakte»
• Task: create NY communication
messages, increase traffic to stores
• Barriers: low budget, short term
campaigns
Results:
• more than 500 registrations in the first week of competition;
• more than 2,000 votes;
• gift certificates sold in the first week of competition
• Task: Cover 9 regions with high
effective address program
• Barriers: No monitoring in regions,
high cluttered media
• Task: Sponsorship for FCMG Product
Promo and events solutions
«Street Cinema»
customer: Beeline
The joint project with Almaty Akimat,
«Kazakhfilm» studio. More than
5000 participants. Period 60 days
Content: «gold fund» of Kazakh
cinematograph . Unique street
cinema (made in Germany)
Result:
Opening with Akim of Almaty
media post reporting
activity in social media
more than 50 references
in mass media
loyalty of city government
growth
dynamics
46,59%
NEW!
Promo and events solutions
«Underground party»
customer: JTI Gallaher Kazakhstan
• 8 thematic areas
• more than 8000 participants
• undergrounds of Shopping
Centers in Almaty and Astana
• 40 promoters and models
•headliner: Quest Pistols
•style: London underground
• promo pre & post campaign
Result:
•extension of GTI database
•media post reporting
•activity in social media
•loyalty increasing
•rejuvenation of «Sovereign» target
Brand Design
28
Brand Design
We thank you and welcome to
Quattro Media\ Vizeum CCAR!
You will find us here:
Key contact:
Quattromedia/Vizeum
Bld.104, Samal 2, office 503,
Almaty, Kazakhstan, 050051
Tel./Fax: (727)262 32 25/14
Mobile:+7 701 220 31 09
Arman Matkulov | General Director
[email protected]
www.quattromedia.kz