Transcript Health Communication in your life

Extra Credit Opportunity
• Find examples of what we’re talking about in class
• Videos (have to have a link to the video to send me, or the specific Netflix
episode/time)
• Blog examples
• News articles
• Information
• Have to articulate how it is an example of a concept we’ve talked
about in class
Health Communication in
Your Life
Overview of Class
• Current Issues in Health Communication
• That you listed!
• From the reading
• Healthy People 2020*
• Importance of Health Communication
• 6 reasons from the reading
• Examples of each**
Current Issues in Health Communication
• Medical Cost-Cutting
• Prevention
• Patient Empowerment
• Global Health Needs
• Changing Populations
• Technology
Current Health Issues
• Healthy People 2000, 2010, 2020
• Set of nationwide health-promotion and disease-prevention goals
developed by the United State Department of Health and Human
Service
• http://www.healthypeople.gov/2020/TopicsObjectives2020/pdfs/HP2020
_brochure_with_LHI_508.pdf
Importance of Health Communication
• Communication is crucial to the success of healthcare encounters
• Communication is an important source of personal confidence and
coping ability
• Effective communication saves time and money
• Communication helps healthcare organizations operate effectively
• Wise use of mass media can help people learn about health and
minimize the influence of unhealthy and unrealistic media
portrayals
• The health industry is rich with career opportunities
Communication is crucial to the success of
healthcare encounters.
Communication is an important source of
personal confidence and coping ability.
One way in which patients are gaining personal
confidence and coping is through online info.
Left: Pew Internet (2008), Right: Accenture press release
(2010)
Tips for Finding Health Info Online
• How to determine if the source is credible:
• http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html
• Most recommended
• http://www.ucsfhealth.org/education/evaluating_health_information/
• http://patients.about.com/od/researchandresources/a/internetcred.htm
• List of health information websites:
• http://patients.about.com/od/researchandresources/tp/internetguide.ht
m
• Tips for how to ask your doctor about health info you found online
• http://patients.about.com/od/therightdoctorforyou/a/shareinternet.htm
Effective communication saves time and
money (and frustration!).
Example: Patients who don’t understand how to take their
medication will likely return to the hospital.
Shelby (GED, high school health literacy) took 40 pills at once:
“He told me to take all of them [medication samples] and I was like
take all of them and he's like yeah and I took like, he was thinking I
was asking take all of them throughout the month and I took all of
them in one day.”
Mass media can help you learn about health, but
also can portray unhealthy and unrealistic messages.
• Children learn from TV that calorie-dense foods that are high in fat
and sugar taste great and are extremely rewarding to consume
• Food products are the most advertised category on children’s TV
networks
• 98% of advertised food are of low nutritional value
• On average, children in the U.S. view 15 TV food advertisements a
day
Harris & Bargh (2009)
Example: Sesame Street Cookie Monster
As a parent, you should talk to your child
about critical viewing and set food rules.
Food
Rules
Critical
Viewing
The health industry has a number of career
opportunities.
• Design programs, campaigns, or materials
• Conduct research to develop programs, campaigns, or materials
• Administer health information services
• Organize coalitions or act as an advocate
• Obtain funding for communication about health
• Evaluate programs, campaigns, or materials
• Teach classes or provide training about health
• Develop health-related public relations
• Market health-related products or services
Mattson & Hall (2011) p. 32
What is your current or future healthrelated career?
Take Away Points
• Current Issues in Health Communication
• Know and recognize an example of the 6 listed in the book
• What is Healthy People 2020 and why does it matter?
• Know the 6 reasons why you should study health communication
• Know the examples for each; For example, how might the Cookie Monster
exemplify why health communication is important?
References
• Harris, J. L., & Bargh, J. A. (2009). Television viewing and unhealthy
diet: implications for children and media interventions. Health
Communication, 24(7), 660-673.