Transcript Science Communication Staff

Office of Research and Development
Media Relations
Melissa Anley-Mills, ORD News Director
Office of Public Affairs Media Training
Robert Zachariasiewicz, Acting Director Office of Media Relations
Office of Research and Development
Science Communication Staff
March 5, 2007
Outline
• Communications staff
• Goal
• Reactive: When the media calls
• Scientific meetings
• Proactive: Before the media calls
• Media Training with Bob Z
Office of Research and Development
Science Communication Staff
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Science Communication Staff
Increase public access to, and
awareness and understanding of EPA
science and its vital role in protecting
human health and the environment
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Science Communication Staff
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ORD Media Process
• “When a reporter calls”
– Remember you’re in control
– Defer an interview to properly prepare and
inform your supervisor /Communications
POC  ORD News Director so that I can:
• Quickly acknowledge the request
• Coordinate:
• Program office for policy;
• Regional office for implementation or
enforcement
• OPA handles “majors”
– Facilitate with the appropriate expert
– Prepare the spokesperson – main
messages
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Science Communication Staff
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Key Elements
• Quick to respond
• Clarify the request
• Appropriate expertise
• Eliminate duplicate work!
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Science Communication Staff
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Media Management System
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Science Communication Staff
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Activities from April 1 - December 31, 2006
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Activities by Lab / Center Office
Office of Research and Development
Science Communication Staff
NCCT
NHSRC
OSP
Other
NCER
NCEA
IOAA
NERL
NHEERL
NRMRL
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The Interview
• Facilitated (benefits to you)
– Summary notes
– Science (policy is referred)
– Prepare you
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Science Communication Staff
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Scientific Meetings
• Assume open to the press
• Anything you say could appear in print or
radio
• Same rules of engagement
–Don’t feel pressured
–Clarify if the person’s a reporter
–Inform your supervisor
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Science Communication Staff
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Proactive
From Feature to Article in
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Science Communication Staff
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In Summary
•
Receive a media call:
– Details (reporter’s name and contact information,
what media outlet, the request…)
• Supervisor &
• ORD News Director:
– Melissa Anley-Mills, Phone: 202 564 5179
– Mobile: 202 664 7272
– E-mail: [email protected]
• OPA’s ORD Press Officer:
– Suzanne Ackerman, Phone 202 564 7819
– Mobile: 202 309 9496
– E-mail: [email protected]
•
Proactive
– Work with Communications early to determine
appropriate visibility
– Keep communications in mind
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Science Communication Staff
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• Thanks For Your Attention……
• Up Next: Media Training with Bob Z
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Science Communication Staff
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