Transcript Chapter 12 Informative Speeches

CHAPTER 14
Analyzing the Media
14.1 Media and Communication
14.2 Understand and Evaluate
Media
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ESSENTIAL SPEECH
CHAPTER
Lesson 14.1
Media and Communication
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GOALS
Explain methods used to classify media.
Describe tools used in media to carry out
communication.
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Define Media
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Any tools used to store and transmit
information, images, sounds, and data
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Common Ways to Classify
Media
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14
Technology
Size of audience
Purpose of medium
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Common Media Technologies
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Print
Visual
Broadcast
Electronic
Multimedia
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Print Media
Anything you read that is printed on paper
or other material
Examples of print media
Newspapers
Magazines
Advertising circulars
Letters
Textbooks
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Visual Media
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Any object created to convey meaning
through sight
Examples of visual media
Art
Photographs and designs
Clothing fashions
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Broadcast Media
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Communication that takes place through
the transmission of radio waves to radios
and televisions
Also includes transmission of
communication using
Cable and satellite television
Fiber-optic telephone systems
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Electronic Media
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Any type of communication sent and
received through a wide variety of
electronic technologies
Examples of electronic media
Internet
Smart phones and pagers
Electronic fund transfers
Product barcodes
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Multimedia
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Communications that involves more than
one technology
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Size of the Media Audience
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Mass media
Personal media
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Mass Media
Communications that are directed to large
numbers of people at the same time are
sent through various forms of mass media
Examples
Television and radio broadcasts
SIRIUS XM Satellite Radio
Magazines and newspapers
The Internet
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Personal Media
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Purpose
Satisfy need to communicate with a certain
person or group rather than spread
information to people in general
Examples
Greeting cards
Text messages
Entries on social networking websites
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Purpose of Media
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News media
Advertising media
Entertainment media
Political media
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Media Tools
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Factual content
Logic and reason
Appeals to emotion
Creation of mood
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Lesson 14.2
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Understand and Evaluate Media
GOALS
 Explain how media influences what people
know, value, and plan.
 Explain whey opinions included in media
communications should be evaluated just as
carefully as the factual content they include.
 Describe ways in which developments in media
technology are likely to change your life in the
future.
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Understand Media
How media makes you feel
The influence of media on behavior
What specific changes in my behavior am I
considering?
What would I have to do to implement these
changes?
What are the likely results of these changes?
Are these changes based on facts and logic?
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Evaluate Media
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Factual content
Assess opinions
Integrate what you learn
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Factual Content
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2.
3.
4.
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Is the information true?
Are the facts complete?
Are the facts up-to-date?
Are the facts relevant?
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Assess Opinions
1. Are the opinions based on verifiable and
relevant facts?
2. Are the opinions based on logic and
reason that the cited facts support?
3. Are there other equally valid opinions that
could be drawn from the facts?
4. Are the opinions based on prejudice,
hate, or other negative attitudes?
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Integrate What You Learn
Assess new information in terms of what
you already believe
Do not let go of your current beliefs and
replace them with new ones
Integrate the new knowledge with your
current beliefs to create some combination
of the two
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The Special Case of Advertising
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Brand advertising
Informative advertising
Comparative advertising
Persuasive advertising
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Media in Your Life
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Media in your school
Media in your community
Media in the economy
Media in the political system
Developments in media technology
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