Transcript Service - Homestead

The Process
Understanding how the tech market is
evolving.
Understanding the Customer’s Requirements
Understanding how you can meet the
customer requirements under diverse market
circumstances
Understanding who your competition is
Define your Uniqueness
The Market
Evolution of technology:
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More significant breakthroughs in 15 years than
the last 1500
Keeps people in touch
Allows easier ways to conduct business
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Globalization – you need to be able to do business
around the world
Information – at the tip of your hands, when and where
you need it
Infrastructure – robust technological platform
There is just NO excuse NOT to do business
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You want to stay connected – human part
You need fast access to information – time is money
The Requirements
Experience: No matter what the problem, the
provider knows how to solve it.
Expertise: Knowing your business. Knowing what is
best for the customer.
Service: 24/7 – Covering the needs when needed.
Being proactive and not reactive
Seamless: The user can integrate and use other
technologies without even noticing it
Flexibility: Adapting to customer needs.
The Requirements
Robust: High quality products that won’t break down
Reliability: Assurance that the service is there, no
matter what.
Future: implementing a platform that allows growth
Infrastructure: Serious, reliable provider
Key relationships: Knowing is believing – it’s who
you know
Cost: Of ownership, of investment
The Requirements
Fast, reliable accessibility
Communication without excuses
The competition
Success: It all boils down to 2 basic
attributes:
Service
Knowledge = Experience
Look out for… SWOT
Weaknesses: Grow our organization into a
solid infrastructure
OR……
Use our creativity to communicate
“infrastructure” while:
Moving faster Keeping our costs down -
SERVICE
The Communication Campaign
Designed under the KISS principle:
Keep it Stupid Simple
Designed to:
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Resolve customer’s requirements: Service and
experience
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An image says more than 1000 words
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Create a positive image through humor = major
impact
Enhance our attributes, communicate our
opportunities – infrastructure
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The Communication Campaign
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Use a “fresh”, clean style, not -over-saturated- withwords style of communications: without referring to the
word Telecommunications with binary numbers and
fiber optics
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Take advantage of business partner relationships, but
create our own image
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Flexible format: Allows to present different versions
while keeping the guidelines that are eventually going
to give AG it’s own personality
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Being Different, UNIQUE even in the way you
communicate
Our Attributes:
AG Communication’s attributes are
defined by the customer’s requirements:
That’s the idea under which it was
conceptualized
 Understands market and it’s requirements
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Our Attributes:
We are different because:
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Young, but experienced
Entrepreneurial, but with an understanding of the
corporate world
We have fun in our work, but know t he
seriousness of business
We are creative: while designing your network,
while defining your costs
We know the meaning of communications =
expertise
Our Uniqueness
Call AG Communications, they:
 Will fix the problem
 Know what they are doing
Reliability
Experience
Service
Our positioning
statement
Communications IS our core business