Transcript NPP_expectations_for_project_websites_part1

NPP expectations for project websites – Part 1
Kirsti Mijnhijmer
22 April 2009, Copenhagen
Publicity Requirements

NPP publicity requirements: project website within first 6 months of
operation

EU publicity requirements

Projects play a role in the NPP communication strategy: the
programme’s success depends on your success
Project Communication Strategy

The communication strategy should be at the centre of project
implementation

It is essential for the viability of project outcomes that projects can
communicate their products and services to the relevant target
audiences (end users/financiers).

A communication strategy should be in place from the start of the
project to reach self sufficiency at the end of the project (exit strategy)
A Business Perspective

Products and services at the centre

Attributes of products and services clear: marketing arguments

Operation/cooperation of secondary importance

Return on Investment (ROI) is defined

There is an exit strategy
What does this mean for project websites?

The website should focus on project outcomes rather than the
cooperation

The status on the development of project outcomes should be clear:
something is going on.

It should be clear what to expect at the end of the project.

The website caters to different target audiences
An Example: Sony Ericsson
An Example: Sony Ericsson
An Example: Sony Ericsson
Project Role

NPP communication strategy: cooperative effort




Projects form the link between the programme and citizens in the area
The programme needs to demonstrate tangible outcomes for the future
Programme communication resources limited
For this reason projects are expected to:





Promote products and services
Feedback (expected) outcomes to the programme level: indicators, examples of
promotional materials, success stories, case study
Develop mandatory communication tools within first 6 months
Budget for attending programme events
Follow EU publicity requirements
Reminder: EU Publicity Requirements


EU publicity requirements are a matter of eligibility: risk of funding
cuts
Projects are responsible for informing the public about assistance
received from ERDF:




EU flag + reference to European Union
Reference to European Regional Development Fund
Programme statement
NPP logo to be shown in combination with EU flag
Summary

Projects have a communication strategy, which forms an integral part
of project implementation

Project websites meet the EU publicity requirements

Project websites focus on project outcomes: products/services:




Attributes are clearly defined (marketing arguments)
Project websites demonstrate what is under development
The operation/cooperation is of secondary importance
Project websites demonstrate the business potential of products/services and by that
demonstrate their viability
Discussion Points

A business perspective: how could this look for your project?

Possible discussion of concrete project websites
Thank You for Listening!
www.northernperiphery.eu