Transcript Expectation from employees and employer

Mobile Employee
Communication
5 things you need to take on-board
Peter Agertoft
31 August 2010
Today
Prompt and provoke
Share experience and ideas
Discussion
What’s the connection?
Korea Exchange Bank and
Novartis
Right now!
Expectation from employees and employer –
mobiles are going to play a key role in our
working life
Right now!
• 45% of our waking hours engaged in
media activities
(uk ofcom 2010)
• Gen Y
– 58% of their media and communications time is
on a computer, mobile phone, or other handheld
device
– They check out your technology before deciding
to come and work for you
What’s $100 invested in 2004
worth now!
$83
$116
Communication ROI report 2009/10
$130
A modern history
Global distribution of mobiles
http://www.worldmapper.org/display.php?selected=334
http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf
Convergence
Sharepoint 2010 in the driving
seat
Two features……
As mobile devices become more and more PC
like….
– No matter what you view from it looks good
– Blogs become easier to create, view and
contribute to
So what does that mean for
employee communicators?
Key to success
• Cultural rather than technological
• Leadership who want to engage
employees in real and tangible business
issues
• Don’t over regulate
Update your strategy
Questions to get you started
• What mobile technology
can we use?
• What are the benefits?
• What ROI?
• How do we get the
budget?
• What standards do we
need?
• What blogging policy do
we need?
Technology and
processes
Communication
Team structure
• How do we organise
ourselves to exploit
mobile technology?
Standards
Communication
team skills and
knowledge
• What do we know about
mobile technology?
• Where are the gaps?
• How do we learn?
Recent examples
• Global mobile
– Developing interactive mobile news service
for sales people
• Global bank
– Development of interactive knowledge sharing
section of new intranet - accessed via PC
and mobile
• Global logistics
– Truck safety and performance management
Conclusions
• Mobile technology creating major tipping point in employee
communications
• Employees expect you to have it
• Top performing companies adopting more quickly
• Sharepoint 2010 setting the pace in large scale companies
• Employee communication strategies need to catch up
Enjoy the ride!!
Thank you and stay in touch
Peter Agertoft
e:[email protected]
m:+447957 357 854