Transcript HCI RESEARCH IN THE MIS DISCIPLINE: A PERSONAL VIEW

HCI RESEARCH IN MIS :
A PERSONAL VIEW
IZAK BENBASAT
UNIVERSITY OF BRITISH COLUMBIA
HCI?


“Human Factors in IS (HCI) is the scientific
study of the interaction between people,
computers, and the work environment.
(source: Dr. Jane M. Carey)
HCI = INTERACTION= COMMUNICATION
WHEN DOES THE INTERFACE GET IN YOUR FACE?
communication
Individual
Group
Organization
Industry
Individual-Computer Communication
Decision support systems*
Human-computer interfaces
person to machine (direct manipulation, abbreviations)
machine to person (graphics, colors, multimedia)*
Knowledge-based system interfaces & explanations*
* Focus on effectiveness
Group – Computer Communication
Group member communication & problem solving*
*Focus on Improving
Communication
What is HCI in the Age of E-Commerce?
Manipulating Products
Enhancing Social Presence
Trust in Online Recommendation Agents
Use of Avatars for providing help
New emphasis on HCI Design


window to the world metaphor (HCI as a conduit
for person to company communication)
Reducing Distance & Enhancing Trust
Social presence
Product
Store

From efficiency & effectiveness
to a focus on
relationship management