Transcript Sl .no

Promoting Corporate Communication through
Online Social media: a study based on business
Professionals of Kerala
Mrs. Mahjabeen Aydeed
Research Scholar
Dept. of library and Inf. Science
University of Calicut
[email protected]
Habeeb Koya Thangal
Junior Librarian
Dept. of Commerce and Management Studies
University of Calicut
[email protected]
Introduction
In recent years, social media has become most important for
social networking, content sharing and online accessing.
Business community use social media and social networking
websites as a tool for gaining deep customer insight and to
facilitate consumer influence. Social media is a phenomenon
that has transformed the interaction and communication of
individuals throughout the world. In recent times, social
media has impacted many aspects of human communication,
thereby impacting business In this context a study based on
the utilization of social media platforms by the business
professionals for corporate communication is necessary.
Aim of the Study
 To analyse the usefulness of social media as a tool
for professional communication among business
professionals.
 To find out the mostly accessed social media
platforms by the business professionals.
 To assess the role of social media for communication
between the business professionals.
 To explore the issues concerning the use of social
media by the business professionals.
Methodology of the study
The present study focuses on the utilization of online social
platforms by the business professionals. Both primary and
secondary data are used in the study. Primary data was
collected from the business professionals of Kerala through
questionnaires. The sample of the study included business
professionals from different types of business undertakings.
Simple random sampling method was used to generate 73
business professionals to form the part of the study.
ANALYSIS AND DISCUSSIONS
Use of social media for professional activities (N=73)
S l. No.
Frequency
Percentage
Opinion
1
Yes
49
67.12
2
No
24
32.88
Total
73
100.00
Frequency of visiting professional networks (N=49)
Sl. No.
Frequency
Respondents
Percentage
1
Often
19
38.77
2
Sometimes
21
42.86
3
Rarely
9
18.37
4
Total
49
100.00
Level of experience in using social media (N=49)
S.No.
Respondents
Percentage
Level
1
Basic
8
16.33
2
Moderate
23
46.94
3
Extensive
18
36.73
4
Total
49
100.00
Extent in which social media promote communication(N=49)
Sl. No.
Opinion
Respondents
Percentage
1
Very high
29
59.18
2
High
13
26.53
3
Moderate
7
14.29
4
Low
-
-
Total
49
100.00
Persons communicated regularly through
social media (N=49)
S. No.
Persons
Respondents
Percentage
1
Competitors
17
34.69
2
Customer /Client
28
57.14
3
Stakeholders
15
30.61
4
Employees
12
24.49
Others
16
32.65
Trustworthy of information from social media(N=49)
S.no.
Trustworthy
Respondents
Percentage
1
Strongly Trust
12
24.49
2
Trust
21
42.86
3
Strongly Distrust
16
32.65
4
Total
49
100
Use of different social media for business purposes (N=49)
Sl.no.
SOCIAL MEDIAS
No.
Percentage
1
Face book
41
83.67
2
LinkedIn
12
24.49
3
Twitter
16
32.65
4
Google plus
7
14.29
5
Pinterest
8
16.33
6
Blog
15
30.61
7
You tube
26
53.06
Preference of social media by business professionals(N=49)
Sl.No:
1
Preference
Respondents Percentage
Effective platform to exchange professional
29
59.18
ideas and interests
2
Increased business exposure
12
24.49
3
Reduce marketing expenses
19
38.78
4
Connect current and potential customers
27
55.10
5
Increased competitive advantages
14
28.57
6
Open communication
21
42.86
Ways in which social media promote professional communication (N=49)
Sl .no:
Advantages
Strongly
Strongly
Agree
agree
1
Disagree
Share project ideas and work in teams effectively,
22
18
which help in sharing knowledge and experiences.
9
(44.90)
(36.73)
(18.37)
2
3
Helps to communicate collaboratively between
13
24
12
current and potential customers
(26.53)
(48.98)
(24.49)
Good venue for discussions and becomes a classic
17
20
12
(34.69)
(40.82)
(24.49)
15
21
13
(30.61)
(42.86)
(26.53)
goal of marketing and communications
4
Promotes better content sharing, such as webcast
and videos.
Main Issues in using social media(N=49)
Issues
Respondents
Percentage
Lack of control over corporate content
7
14.29
Difficult to reach target audience
11
22.45
Rapid spread of long kind of information
14
28.57
Viral damages
5
10.20
Privacy issues
12
24.49
Total
49
100.00
Conclusion
Social media has changed the way most of us communicate and
collaborate, not just personally but professionally as well. The
emergence of social media platforms has dramatically altered
how business professionals share information.. A good
number of the business professionals trust the information
obtained from social media. Face book seems to be the most
depended by the large majority of the business professionals
followed by YouTube and twitter. Majority of the business
professionals responded that they depend on social media
because it is an effective platform to exchange professional
ideas and interests. Rapid spread of long kind of information
is the issue concerning the use of social media by a good
number of professionals.
Thankzzzzz…