Transcript Strengthening and Consolidating the Consumer Networks

Strengthening and Consolidating the
Consumer Networks
Reading
Listening
Communicating
Talking
Watching
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With the
media –
reaching
consumers
Communicating
With the
team- at
home
With the
neighbors –
in the region
With the
European citizen
- partnerships
3
The importance of being a
Communicator
Consumer’
Organization
Social partners
Media
Members
Government
and public
entities
4
Working together - Internal communication
The unity is
Unity is
strength
5
Working together
Informing all staff
(volunteers,
members,
board…)
Sharing
successes
and problems
Sharing
contents
and national
activities
Raise team
morale
Recognition of
achievements
6
Working together: tools
Flash
news
Newsletter
Internal
bulletin
Meetings
Formal
communication
Video
conference
Phone
calls
Informal
Communication
7
Working together- external communication
Consumers
organization
Visible
Effective
Other
organizations /
social partners
More
Successful
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Working together- external communication
Consumer
organization
Develop
knowledge
about problems
Develop
competences
Enforce
professional
teams
Develop
external
contacts
Find out the
key person
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Working together and how to united?
Some power on lobby
Small
action and consumer
organization information
Federation of
organizations
More capacity to
protect consumers
rights and interests
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Working together- external communication
Local, regional, national consumers have similar problems
Consumer federation must be the voice that alerts
consumers who can have those conflicts
Consumer federation
consumers
must
be
representative
of
all
Consumer federation must develop alliances and coalition
with social partners
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And the winning idea is…
The unity is
Unity is
strength
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Decide what to do and how to do
Dragon fly Analysis
B
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Dragon fly Analysis
B
Positive points:
Secret ingredient:
Knowing the problem
Raw material
and experts
Consumer
problem
Negative points:
Not enough budget
not enough power
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Dragon fly Analysis
B
BALANCE
BALANCE
Positive points + negative points +
secret point =
Looking forward, but stay on ground!
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Decide what to do and how to do
Palm Tree Analysis
B
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Palm Tree analysis
V
E
R
T
I
C
A
L
Integrate all
experts/ teams.
B
Share all
information.
Connect all
communication
networks.
Use
methodological
approach.
Use your
experience.
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Palm Tree analysis
B
S
T
R
A
T
E
G
Y
Tangible
Realistic and responsible
Attainable
Measurable and meaningful
Specific and simple
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We always walk in a thin line…
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Graça Cabral
[email protected]
21 371 02 20
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