Transcript Presentación de PowerPoint - Lida Ray Technologies Strategy

SPAIN
Every P&Ger has always dreamt of the development of an
association composed of people like him/her.
2001
In November 2001 some Spanish ex P&Gers just dreamt harder
2001
2001
EXPIGA* (ex P&G Associated)
was created.
*In Spanish “espiga” means wheat ear:
an ancient symbol of peace, fertility and union.
EXPIGA Mission
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Mutual help
Networking
Formation
Friendship
Professional development
Solidarity
EXPIGA Organization
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A non profit organization. This means a real company,
which pays taxes, can contract people, owns a
patrimony...
EXPIGA Organization
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A non profit organization. This means a real company,
which pays taxes, can contract people, owns a
patrimony...
Members are the company owners, and the Assembly of
Members the maximum decision making body.
EXPIGA Organization
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A non profit organization. This means a real company,
which pays taxes, can contract people, owns a
patrimony...
Members are company owners, and Assemby of
Members the maximum decission organism.
Members pay annual fee of 400 euros. New entries
have to add a quantity to balance the existing company
patrimony.
EXPIGA Organization
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Managed by a Permanent Committee composed of
 President
 VP Development
 VP Finance
 VP Organization
 6 Vocals
EXPIGA Organization
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Managed by a Permanent Committee composed of
 President
 VP Development
 VP Finance
 VP Organization
 6 Vocals
63 members today.
EXPIGA Members
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A very cohesive and closed group with strong push:
same vision, interests, age, habits...
EXPIGA Members
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A very cohesive and closed group with strong push:
same vision, interests, age, habits...
Ex Spain P&Gers of very similar profile.
EXPIGA Members
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A very cohesive and closed group with strong push:
same vision, interests, age, habits...
Ex Spain P&Gers of very similar profile.
Selective, not universal. Quantity is not relevant but
consistency of members profile. Quality of profile is
defined better by kinship with the existing members
rather than professional weight.
EXPIGA Members
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Closed numbers. Growth is organic and very controlled.
Every year Assembly decides whether the association
should grow and votes the number of new entrants.
EXPIGA Members
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Closed numbers. Growth is organic and very
controlled. Every year Assembly decides whether the
association should grow and votes the number of new
vacants.
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Candidates are presented and voted by existing
members. Thus the elected members are those most
connected/with greatest affinity to the rest.
EXPIGA Members

Closed numbers. Growth is organic and very
controlled. Every year Assembly decides whether the
association should grow and votes the number of new
vacants.
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Candidates are presented and votoed by existing
members. Thus the elected are those most
connected/affinity to the rest.
Thus the vision and the dream are guaranteed to persist.
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EXPIGA
Individual
person
professional
friend
family
society
Activities
EXPIGA
person
networking
friend
fringe
benefits
formation
professional
communication
human
resources
consolidation
society
family
solidarity
networking
fringe
benefits
formation
communication
human
resources
consolidation
solidarity
communication
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Web www expiga.org
Newsletter
Expiga Press
consolidation
Assemblies
SMS network
Press Dossiers
Research: Satisfaction Study
among Members
solidarity
communication
Satisfaction Rate
consolidation
a) Tottaly satisfied
14,81%
3,70%
b) Very satisfied
37,04%
c) Satisfied
d) Not tottaly satisfied
e) Not satisfied at all
44,44%
f) I am going to quit
solidarity
communication
consolidation
solidarity
netw
fringe benefits
formation
 Conferences and seminars towards
members (New technoloies, Stress
Control, NeuroLinguistic Programming,
Efficient Sponsorship, Spokesperson
Training...)
communication
 MBA and Seminars towards third
parties (UCO, ESIC, Deusto, ESADE...)
 Book of case studies
consolidation
human
resources
communication
human
resources
consolidation
 Meetings and round tables with key
Head Hunters.
 Top of mind in HH network.
 On going Job Offers network for
members and third parties.
solidarity
fringe benefits
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ESIC (rooms, scholarship, editorial...)
Tactics (Comunication Agency)
Adecco (seminars, outplacemnt...)
Port Aventura, Faunia...
com
consolidation
consolidation
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Asamblies
Family day
Family weekends
First Wednesdays Meetings
Porsches trial; wine course, malt tasting,
sushi seminar, make up class...
 Promotion of members personal works:
books, companies...
consolidation
solidarity
 Solidarity fund.
 Scholarchip in association with
prestigious marketing school (ESIC) to
develop social marketing leaders.
 Partnering in specific projects with non
profit solidarity organizations.
networking
 P&G Alumni, Club Dirigentes, Club
Creativos...
 Andeandará (Data base of all time ex P&G´s)
fringe benefits Mentors
formation
 Contacts with private equities, key
universities...
 Networking database
 Expiga Awards
communication
networking
Julian Schnabel
MICROSOFT
García
AZATA
Julian Schnabel
UNIPUBLIC
ALAMO
3 CARABELAS
RECOLETOS
fringe benefits
TELE 5
SER
VENEZUELA
formation
BERTELSMANN
ABETO
ATLÉTICO MADRID
SOGECABLE
TECNOCOM
SINGENTA
TELEPIZZA
AZATA
communication
TELEPIZZA
OTORRINO
Mº JUSTICIA
ACB
ESIC
UNIPUBLIC
networking
MICROSOFT
Julian SchnabelGarcía
Julian Schnabel
UNIPUBLICALAMO
AZATA
3 CARABELAS
RECOLETOS
MICROSOFT
ACB
TELE 5
Julian Schnabel
AZATA
ALAMO
SER
SER
VENEZUELA
3 CARABELAS
BERTELSMANN
García
ABETO
ATLÉTICO MADRID
TELE 5
VENEZUELA
fringe benefits
SOGECABLE
ATLÉTICO
TECNOCOM
ABETO
Julian Schnabel
formation
SINGENTA
SOGECABLE
TELEPIZZA
TELEPIZZA
AZATA
OTORRINO TELEPIZZA
UNIPUBLIC
ACB
Mº JUSTICIA
SINGENTA
TECNOCOM
ESIC
AZATA
TELEPIZZA
ALAMO
AZATA
UNIPUBLIC
3 CARABELAS
RECOLETOS
TELE 5 SER
VENEZUELA
BERTELSMANN
communication
ABETO
SOGECABLE
TECNOCOM
SINGENTA
TELEPIZZA
AZATA
TELEPIZZA
UNIPUBLIC
ACB
ESIC
OTORRINOMº JUSTICIA
UNIPUBLIC
20034562
proyect CY
2002
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proyect CY
Personnal presentations of Expiga Project to
potential members
General Congress
Development of a initial virtual oficce in Yahoo Groups
Expiga.org
Presentation of the Project to José Luis Navarro,
Procter & Gamble Spain General Manager.
Workshop “New Technologies”
Head Hunters Relationship Plan
Family Day
Extraordinary Congress
Wine Tasting Course
Workshop “Sponsorship”
Stress Workshop sponsored by Adecco.
2002
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20023
proyect CY
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General Congress
“Making Teams” Workshop by MAKE A TEAM
Head Hunters Relationship Plan
Social Dinner in ex P&G Diego Bravo “El
Malandrín” Restaurant
Fringe Benefits
Tactics selected Expiga Agency
Newsletter Expiga Press monthly
Extraordinary Congress/Familiy Day
2003
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proyect CY
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General Congress
“Making Teams” Workshop by MAKE A TEAM
Head Hunters Relationship Plan
Social Dinner in ex P&G Diego Bravo “El
Malandrín” Restaurant
Fringe Benefits
Tactics selected Expiga Agency
Newsletter Expiga Press monthly
Extraordinary Congress/Familiy Day
Expiga Card
ESIC University Agreement
Holistic Communication Workshop at ESIC
Scotch Whisky Tasting Course sponsored by
DIAGEO
Solidarity Christmas Cards for NGO Entreculturas
2003
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20034
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proyect CY
Creativy Workshop sponsored by Spanish Creatives
Club
General Congress
Constitution of the Solidarity Fund
Relationship with P&G Alumni
Emotional Communication Workshop, sponsored by
ADECCO at ESIC
Web expiga.org
Expiga Barcelona Branch Development: 1st
Thursday monthly meeting
Creation of Córdoba University-Expiga Marketing
and Sales Master
2004
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proyect CY
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Concession of Expiga-ESIC Scholarship
Mentoring project: Jose Luis Navarro
Extraordinary Congress and Family Weekend
2004
proyect CY
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Concession of Expiga-ESIC Scholarship
Mentoring project: Jose Luis Navarro
Extraordinary Congress and Family Weekend
Launch of Networking project
Launch of Compromise project
Creating a business case for IESE University:
“Networks that work: Expiga”
Spokesperson Seminar sponsored by Weber
Shandwick
Solidarity Christmas Cards for NGO Entreculturas
2004
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20045
proyect CY
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Private equity lunch N+1 Barcelona
First Wednesday Meeting with Expiga writer Jose
Ramón Pérez
Expiga Satisfaction Study among members
General Congress at Pedraza
2005
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proyect CY
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Private equity lunch N+1 Barcelona
First Wednesday Meeting with Expiga writer Jose
Ramón Pérez
Expiga Satisfaction Study among members
General Congress at Pedraza
First Wednesday Meeting Learning to make
cocktails
Meeting with P&G Spain General Manager.
Principle of collaboration in solidarity, formation
and networking
First Wednesday Meeting Wine Tasting
Expiga Awards Basis. Issued May 2005.
2005
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We will continue dreaming...
We will continue
dreaming...
Thank you for sharing the dream