Transcript PPT - Student Vote

Lesson 6:
Messages in the Media
What is media?
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Media is the communication of information and
messages to the public.
What types of media do you view/access regularly?
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Newspapers
Television
Radio
Internet
Magazines
Internet
Advertising/Billboards
Flyers
Social Media
What are the different types of media?
• Media can be divided into three main types:
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Paid Media: Awareness gained through paid advertising,
such as commercials or newspaper ads.
Earned Media: Awareness gained through efforts that
are not advertising, such as news coverage.
Owned Media: Personal promotional sources, such as
your own website, blog, Facebook page, YouTube
channel and/or Twitter feed.
• Media can also be classified as Old media or New media.
Old Media
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Includes broadcast sources (TV and radio)
Includes print sources (newspaper, magazines and
flyers).
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Mostly one way communication
Released at a specific time each day/week/month
Reaches a limited number of people in a specific area
New Media
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Is easily accessible, such as online sources and
social media platforms.
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Usually two-way communication (interactive)
User-driven
Released in real-time (when something happens)
The reach is usually limitless (no borders)
Facts vs. Opinions
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In most cases, the news media provides factual
and informational coverage to inform the public
without letting their opinions interfere.
The news media also produces opinion pieces or
editorials, where news organizations will share
their opinions and analysis.
The Importance of News Media
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The news media play an important role in creating
a healthy and strong democracy.
It is their job to inform citizens and make sure our
elected representatives and governments are
honest and open with information.
The Role of News Media in an Election
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Report on the events of an election
Provide a way for parties/candidates to get their message out
Provide a way for citizens to communicate their concerns and
opinions
Promote debate between competing parties and candidates
Advertise the election process to voters
Share and report on the election results
P.E.I. Newspapers
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The Guardian – www.theguardian.pe.ca
The Journal Pioneer –
www.journalpioneer.com
The Eastern Graphic –
www.peicanada.com/eastern_graphic
The West Prince Graphic –
www.peicanada.com/west_prince_graphic
Final Thoughts
• What are the pros and cons to different types of
media?
• Why is it important to know the difference between
opinion and fact?
• Why is media important?