Transcript - NetAdventist

Duties of a Communication Director
Andre Brink
Duties of a Communication Director
A Communication Director …
• Educates • Recruits • Trains • Produces -
A Communication Director is usually
responsible for ...
• Websites • Print production -
• Marketing and Advertising • Photography -
• Video Production -
A Communication Director wears many hats, including ...
• Reporter • Graphic Designer • Public Relations Practitioner • Media Liason -
• Image Guardian • Marketing / Advertising Coordinator -
A Communication Director wears many hats, including ...
• Copy editor • Photographer • Web site designer / webmaster • Information Technology • Video Producer • Firefighter -
A Communication Director would oversee
anything people ...
• Read • Touch -
• Click -
But to sum it up, I’d say that someone
who serves as a director of
communication is really just a brand
advocate.
The Brand Gap, Marty Neumeier describes a brand as “a person’s gut feeling about a product, service or company.”
“a person’s gut feeling about
a product, service or
company.”
a brand is not what
YOU say it is
It’s what THEY say
it is.
Successful church communicators
are attuned to the pulse of their
church and the culture outside of
the church and strategize ways to
build bridges from their community
to the church.
They are passionate about the
church’s vision and care about how it
translates to people inside and
outside of the church. They defend
it. They design it. They care about it.
It keeps them awake at night and is
a reason for them to get out of bed in
the morning.
And now, more than ever, it’s
absolutely critical to have people in a
position of leadership who are
listening to what your church is
saying, who are attuned to what
other people inside and outside of
the church are thinking and feeling,
and who can create channels of
communication to connect the two.
“Branding is the art of becoming
knowable, likeable, and
trustable.“
John Jantsch
"Your life bears a message. A message of hope
and redemption. But, before people in your
world encounter your message, they encounter
you."
Your church has a message. A message of
truth, hope and purpose. But, before people in
your congregation or community encounter that
message, they encounter your church.
Your job, as Communication Director, is to find
the things in your church that attract people to
the message and remove the things that repel
them.
Kem Meyer
Back to your
Childhood
Reawaken your
Creativity
There is still a six-year old
inside all of us, still
undaunted, and just dying
to come out and play.
Granville Toogood
I’m not
good
enough
yet
I don’t have
the right
equipment
I have kids
It’s too late
Excuses
I don’t have
time
No budget
I’m not ready
Daryl F. Zanuck
Head of 20th Century Fox, 1946
“Television won’t be able to
hold onto any market it
captures after the first six
months. People will soon get
tired of staring into a box every
night.”
US President Rutherford B. Hayes
After participating in a trial telephone conversation
between Washington and Philadelphia in 1876.
“That’s an amazing invention,
but who would ever want to
use one of them?
Thomas J. Watson Sr
Chairman of IBM, 1943
“I think there is a world
market for about five
computers.”
Life is pretty simple: You do some stuff.
Most fails. Some works.
You do more of what works.
If it works big, others quickly copy it.
Then you do something else.
The trick is the doing something else.
Tom Peters
2. Surround yourself with professionals
Ágatha Lemos, a former newspaper editor
and political spokesperson, is now an
associate director of Communication for the
Adventist Church in South São Paulo, Brazil.
Here she addresses colleagues during the first
meeting of South American Adventist
Communication associates in São Paulo on
March 8. [photos by Ansel Oliver]
Heron Samtana, a former radio reporter, now uses
the media to let the community in Northeastern
Brazil know about the Adventist Church.
Additionally, effective internal communication
teaches church members about how the church
operates, which enhances trust and unity, he said.
3. Be teachable
4. Research
5. Focus on the Internet
1. Reawaken your creativity
2. Surround yourself with professionals
3. Be teachable
4. Research
5. Focus on the internet