Transcript Language Services - Nov 2012

Multilingual Communication.
Simplified.
For iPhone and Android Devices
http://interpretravel.com
Language Services Associates
For more than 20 years, Language Services Associates (LSA) has been
facilitating foreign language communication and eliminating multicultural
communication barriers across various industry segments, including
healthcare, government, financial services, manufacturing, education and
life sciences. With a focus on the latest innovations and newest
technology solutions, LSA’s premier language-based services are
completely customizable and have been designed to enhance the client’s
overall experience, reduce costs and improve end-user efficiency and
productivity. LSA is proud to fulfill the multicultural communication needs
of more than 2,000 clients worldwide.
Language Services Associates
Service Lines
Language Services Associates
Sampling of Our Clients
Language Services Associates
Our Call Center
• We are committed to providing uninterrupted service, supported by both technological
and human resources
• State-of-the-art call and operations center located at LSA’s corporate headquarters in
Horsham, Pennsylvania
• Uninterrupted service on a 24 / 7 / 365 basis
• Redundant, cloud-based technology ensuring 99.999% up time
• A network of more than 2,500 Independently Contracted qualified Interpreters in over
200 language offerings
What is Telephonic Interpreting?
Telephonic interpreting is a professional service that connects human Interpreters
(via the telephone) to individuals who wish to speak to each other but do not
share a common language. The Interpreter bridges the gap and converts the
spoken language from one language to another in real-time, enabling listeners
and speakers to understand each other.
The Language Services Market
and Telephonic Interpretation
Important Statistics
• The language services market is growing at
an annual rate of 12.17 percent (despite the
economic downturn).1
• Common Sense Advisory calculates that the
market for outsourced language services is
worth U.S. $33.523 billion in 2012.1
• The Total Market Opportunity for Telephone
Interpreting in 2012 is $804.55 million.1
1.
“The Language Services Market: 2012; An Annual Review of the Translation, Localization, and Interpreting
Services Industry.” Common Sense Advisory. Released May 2012.
http://www.commonsenseadvisory.com/Portals/0/downloads/120531_QT_Top_100_LSPs.pdf
The Language Services Market
and Telephonic Interpretation
What do statistics tell us?
These statistics tell us that the language
services market is a vital and growing
industry, despite the economic downturn,
and that telephonic interpretation is a
well-established product offering that is used
by consumers and businesses around the
world to facilitate foreign language
communication and eliminate global
language barriers.
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Introduction
Features
• Connect to a live Interpreter within seconds
• On demand Interpreters available in
over 20 languages
• Pay as you go for $2.89 per-minute or
purchase credits for $2.50 per-minute
(a 13% savings)
• Only billed for the time you are connected to
an Interpreter
• INTERPRETRAVEL® is available anywhere
you have cell phone service
• Simple and easy-to-use interface
• A complete list of FAQs available online and
within the app
• Immediate access to qualified Interpreters
Needs Assessment
Listed below are some of the many disadvantages (and dangers)
associated with language barriers and foreign travel:
• Language barriers affect the travelers’ ability to communicate clearly, which
can be a very scary and stressful situation, especially during a medical and /
or legal encounter overseas.
• Language barriers have the potential to negatively impact the travelers’
overall experience when visiting a foreign country.
• Language barriers may, in many cases, instill a sense of fear and anxiety in
the traveler.
• Concerns over getting lost, the need to communicate and ask for help
and the embarrassment of making a mistake, all position
INTERPRETRAVEL® as “The Traveler’s Tool of Choice” to bridge the
communication gap.
Needs Assessment
Carlson Wagonlit
Travel Survey
Survey-takers were asked to rate 33
stress factors that occur at different
stages of a journey (from booking
through to transportation, hotel stay
and expense report) according to the
level of stress generated.
The study also highlights how
different segments of business
travelers perceive travel stress:
• Travel stress increases with age
and travel frequency.
• Women report higher stress levels
than men.
• When faced with a language
they do not know, business
travelers from North America
indicate greater stress levels than
travelers from other regions.
• Senior executives report higher
stress levels than travelers at other
levels of an organization.
The Sales Offer
Why is this mobile app an essential tool for overseas travel?
• Think of INTERPRETRAVEL® as an extra layer of convenience and
reassurance, and an essential component of your travel insurance policy.
• Suppose you come across a medical / legal situation when visiting a foreign
country and a language barrier is affecting your ability to communicate clearly;
this can be a very scary and stressful situation.
• With INTERPRETRAVEL®, you will be able to access a live Interpreter on your
mobile device within seconds, ensuring completely accurate communication.
Duty of Care and Risk Management
International travel is a vital component of today’s global organizations, and
employers have a moral and legal responsibility to ensure the safety and overall
well being of their employees when traveling to a foreign country for
business. The INTERPRETRAVEL® mobile app can be used by global
organizations to ensure proper duty of care for employees, minimizing the
health, safety and security risks associated with foreign travel and
language barriers.
Telephonic Interpreting Demo Video
See Included Windows Media Video File
or View Online at:
http://interpretravel.com/video-demo/
How to Register a New Customer
• Access the INTERPRETRAVEL®
registration page at
http://go.interpretravel.com and
complete the form on behalf of
the customer.
• After verifying all information is
accurate, you will be asked to submit
your registration request.
• Your customer will then be e-mailed
his / her unique INTERPRETRAVEL®
username and password and may
begin using the app at that time.
The Sales Offer
Communication Techniques
• Leverage agency website and social media opportunities
• Develop e-mail alerts
• (i.e.) INTERPRETRAVEL® logo with description and invitation to
download app
• Create Point of Sale offerings
• (i.e.) Desk reminders, pitch talk
• Provide travel consultants with the top three situations a client
would need the app for:
– Medical / legal encounter overseas
– When lost and in need of directions
– The ability to communicate in the preferred language of the client
The Sales Offer
Available Reporting
1) Overall App Information (summary)
• Apple / Android Total Downloads
• Total Minutes Used
• Total Registration
• Average Minutes of Usage
2) Registration Information (detail)
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•
•
First Name
Last name
E-mail Address
Address
City
State
Zip
• Date of Download
• Call History Per Customer (number of
calls, duration, language pair)
• Minutes Used
• Affiliate
• TMC
• Company
The Sales Offer
Commonwealth Member Revenue Opportunity
• Expand your portfolio of offerings
• Create new revenue stream for your TMC
• No out of pocket cost or risk
• No need to provide technical support
Thank You!