Transcript congratulation letter

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Module 2: Congratulation Letters
Objectives
By the end of this module , you are expected
to learn about the format and contents of congratulation letters;
to write sincere, natural, warm, positive letters of congratulations with
appropriate tone.
Social Communication
Task
1
Your Try
Mr. Jiang has learned that his client Henry Miller had
recently been promoted to the head of Marketing Department of
Refine Textile Co. Ltd. So, Mr. Jiang asks Qiu Xiaoyun to write a
letter to congratulate Henry Miller on this good news in his name.
A Congratulation Letter
Social Communication
2
Communicative Activity
Notes:
You are divided into several groups
and have a discussion over the
writing of congratulation letters. If
you are interested, you can role play
a conversation on congratulation
extended via telephone, and note the
similarity and difference between
communication via spoken words
and written letters.
What’s the purpose of writing a
congratulation letter?
What should be the tone of a
congratulations letter be like?
What are the requirements of an
effective congratulations letter?
Are there any requirement on the length
and font? If yes, what are they?
Social Communication
2
1.
Communicative Activity
What’s the purpose of writing a congratulations letter?
The purpose of a congratulations letter is to deliver a congratulatory
message to friends or family members or business partners,
commemorating accomplishments and achievements. It is used both in
personal and business situations.
2.
What should be the tone of a congratulations letter be like?
Generally speaking, the tone of a congratulations letter should be sincere,
natural, positive and without exaggeration.
3. What What are the requirements of an effective congratulations letter?
To write an effective congratulations letter, we should pay attention to the
following points:
1) Write the congratulation letter as soon as possible after the fortunate
event takes place.
2) State in the beginning the specific occasion that has motivated you to
write a congratulation letter.
Social Communication
2
Communicative Activity
3) Express praise and approval of the reader's accomplishment in your
congratulation letter.
4) Keep your congratulation letter simple and concise--under one page in
length.
5) Keep your letter positive and don't include any negative comments or
unhappy news.
6) Don't suggest that the fortunate event should benefit the letter-writer in
any way.
7) Don't exaggerate your congratulatory words or your letter may seem
sarcastic or mocking.
4. Are there any requirement on the length and font? If yes, what are
they?
A congratulations letter should be simple and concise—usually under
one page in length.
Social Communication
Sample Analysis
Zhejiang Sunshine Cashmere Co., Ltd.
No.288 Kangtai Road,
Zhili town, Huzhou,
Zhejiang Province
Heading
May 3, 2008
Mr. Henry Miller
156 Jingang South Road
Guangzhou, Guangdong
Inside Address
510260
Social Communication
Sample Analysis
Salutation
Dear Mr. Miller,
Congratulations on your recent
promotion to head the Marketing
Department of Refine Textile Co. Ltd.
We are delighted that your work in
international marketing for the past
decade has been recognized this way.
We join in sending you our best wishes
for the future.
Body
Social Communication
Sample Analysis
Through the years of working together with
you, many of us are well aware of how much
you’ve been dedicated to the successful
business stories between our two companies.
We are all looking forward to your trip to China
next month when we will celebrate your
advancement in a more formal way.
Social Communication
Body
Sample Analysis
Again, congratulations to you, Mr. Miller –
good luck and good wishes on your new
position as Director of Marketing Department.
Cordially yours,
Body
Complimentary
Close
Thomas Jiang
Signature
General Manager
Social Communication
Summary
The definition of a congratulation letter
A letter of congratulation, or a congratulations letter, is a thoughtful
way to deliver a congratulatory message to friends or family members
or business partners, commemorating accomplishments and
achievements. It is used both in personal and business situations.
Certain types of congratulation letters are also referred to as
“commendation letters” in some situations.
Social Communication
Summary
The format of an invitation letter
A congratulations letter also
contains the heading, date, inside
address, salutation, body of letter,
complementary close, signature,
etc. In the congratulation letter,
besides the congratulating words,
the sender always mentions the
receiver’s effort for his deserved
achievements. A congratulation
letter should be simple and
concise, usually under one page
length. And the stationary used is
usually specially selected.
Social Communication
Summary
The purpose of congratulation letters

on getting a new job

on a speech or presentation

on an achievement, an
accomplishment, or on a job well
done

on his or her birthday

on his or her engagement

on his or her graduation
 on his or her retirement
 on his or her wedding or
marriage
 on publishing a book or article
 on the anniversary of their
marriage
 on the birth or adoption of a
child
 on the opening of a new
business, store, or office
 on winning an award or
receiving a scholarship or
other honor, etc.
Social Communication
Individual Study
You are provided two more congratulations letter. You
can make mini comparison on the samples according to
what have been taught.
Tips
Sample 1: A personal letter to congratulate on a friend’s
accomplishment
Sample 2: A business letter to congratulate, an ex-employee on
his graduation with a master degree on behalf of a company
Social Communication
Practices
1
Revising
Directions: In part Ⅰ, you have written on behalf of Brad Merchant to
congratulate Mavis, now you are required to revise your own work
according to the 5-C principles in the table.
Purpose
Clarity
Layout
Correctness
Have you made the purpose clear?
Does
the
layout
conform to
the
requirements?
Have
Language
Conciseness
you
used
punctuation,
words,
the
proper
sentence
and
paragraphs to express yourself?
Content
Completeness
Have you included all the points?
Have you shown your politeness all
Tone
Courteousness
through the writing?
Social Communication
Practices
2
Translating
1) On the occasion of the 35th anniversary of your National Day,
please accept our heartiest congratulations. May the trade
connections between our countries continue to develop with each
passing day!
值此国庆三十五周年之际，请接受我们最真诚的祝贺。愿我们两国之间的贸易
联系持续发展。
2) Allow me to convey my congratulations on your promotion to
Minister of Trade. I am delighted that many years service you have
given to your country should have been recognized and appreciated.
请允许我向您升任贸易部长表示祝贺。多年来你对国家的贡献被认可，欣赏，
我非常高兴。
3) We wish you success in your new post and look forward to closer
cooperation with you in the development of trade between our two
countries.
我们祝愿您在新的职位取得成功，期待我们两国在贸易发展上进一步合作。
Social Communication
Practices
2
Translating
4) Thank you for your letter conveying congratulations on my
appointment. I wish also to thank you for the assistance you have
given me in my work and look forward to better cooperation in the
future.
感谢你来信对我的任命表达的祝贺。我也感谢您对我的工作给予的支持，并
期望未来能有更好的合作。
5) Mom and Dad: Thank you for everything this holiday season!
爸爸妈妈：值此佳节，感谢您们所给予的一切
6)寄上无限的思念和最美好的祝愿。
Warmest thoughts and best wishes from your daughter.
7)祝我最亲爱的父母节日愉快！
Season's greetings to my dearest parents!
Social Communication
Practices
2
Translating
8)欣悉您已被任命为ABC公司董事会的董事。虽然这个职务对你来说并
不高，但已经是一个了不起的成就。请接受我最衷心的祝贺和最良好的
祝福。
I was delighted to hear that you were appointed to the ABC Company. This is a
marvelous achievement, though no more than you deserve. Please accept my
heartiest congratulations and best wishes for the future.
9) 我听说你不久要到美国去继续深造。预祝你在学习和研究工作上取得
更大的成就！
As I understand, you will continue studies in the United States soon. I wish you
greater success in your studies and research work.
10）值此2009年即将到来之际，我谨向你致以最良好的祝愿和问候。
As the New Year is quickly approaching, I take this opportunity to send my
greetings and best wishes to you for 2009.
Social Communication
Practices
1
Writing
Directions: Write letters of congratulations on the situation
given below.
Situation 1: Write a letter of congratulation to your friend based on
the Chinese outline below.
1．获悉你考入XX大学，攻读XX专业，特此祝贺。
2．你的成绩是你刻苦努力的结果，希望你在新的环境里取得更好成绩。
3．再次表示祝贺。
Situation 2: You have learned from the Zhejiang Daily that your
business partner Mr. Yao Aiguo had won the title of 2008 Top Ten
Enterprisers granted by the government of Zhejiang Province. Write a
letter to congratulate him.
Social Communication
Invitation Card
Situation 1:
29th March, 2003
Dear Xiao Wang,
I am writing to congratulate you on having been admitted to Tianjin Normal
University and majoring in economics. All that you have gained is the result of
your hard work. I wish you would continue your efforts and gain further
success in the new environment.
Although we are separated now, our hearts are linked to each other. Please
keep in touch with me. I often recall our high school life. In those days, we
stayed, played and studied together. We enjoyed each other's company so
much that we have maintained our friendship till now. I learnt a lot from you,
and even today I often remember how hard you studied. You told me that you
were determined to be an expert in economics, and now you are beginning to
realize your dream.
Your success tells me that hard work will pay in the end. Your example is a
constant inspiration to me. Congratulations again.
Sincerely yours,
Social Communication
Lu Wenjin
Invitation Card
Situation 2:
Dear Mr. Yao,
We have with great pleasure learnt from Zhejiang Daily that your company
has won the title of 2008 Top Ten Outstanding Enterprises granted by the
Government of Zhejiang Province. We would like to heartily congratulate you
on this well-deserved honor.
Yours faithfully,
Thomas Jiang
General Manager
Social Communication