Transcript ICQ - MediaRevolution

Reach Your User
ICQ in Russia
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ICQ has more than 6 Million active users in Russia
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The average IM User has 46 contacts in his/her address book
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IM is among the TOP 5 online activities (along with search,
email, news websites, and downloads)
User Demographics of ICQ in Russia
Gender
• 57.1% male
• 42.9% female
Age groups
• Below 24 (32%)
• 25-34 (25%)
• 35-44 (12%)
• 45 plus (4%)
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Making the Move – Advertising on IM
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Forrester Research- IM replaces fixed line phones in people’s
every day life
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Serving advertisements in ICQ has significant advantages - this
tool is personal, intimate, and has high level of user attention
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Advertisers can now reach millions of users through their
personal communication tool and have an ongoing dialogue
with millions of young people in Russia!
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What is Intimate Media?
Personal / Intimate
ICQ – IM
High Reach/Rating
Push SMS,
Direct Mail
Web
Out Door, TV
Low Reach/Rating
Radio, Print
Mass Media
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The Only Personal Media With High Reach and Rating
ICQ’s Advertising Platform
Partner has access to ICQ’s comprehensive advertising platform
when promoting new partner services and features.
Broadcast-to-User
Welcome Screen Takeover
Contact List Banner
Message Window
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Web Banners
ICQ 6
ICQ 6 – Cross Platform Communication Center
ICQ aims to develop a personal
communication tool which will include
• PC-to-PC text and voice
• PC-to-Mobile text and voice
• PC-to-Landline voice and text
(where available)
• PC-to-TV
• Video Messaging
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ICQ Contact List banner
Higher Attention
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The banner “rolls down” over
the “Interactive Panel” area
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When selecting a tab the banner
will close and the functionality
chosen will appear.
Message Window Banner
Higher Attention
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The 468x60 banner appears
permanently and refreshes every 1
minute.
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Session functionalities (emoticons,
tZers, font, Xtraz) cover the
banner when in use and disappear
when idle. While covered, banner
time count will pause till reappearance.
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B2U is served simultaneously.
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Phone Panel Banner
When initiating a call in detach mode via manual detach or Contact List
300x250 banner will appear during loading (Minimum 10 Seconds)
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Xtraz Banners
300x250 banner appears during loading time (minimum 10 sec). Initially
will be available on Games World and on Games while uploading.
GameCenter 300x250:
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Takeover – reach of up to 2 million users!
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B2U
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Summary
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ICQ is a unique advertising platform: its intimate, personal and has
high reach and rating
No longer just an “IM” – it’s a Cross Platform Communication
Center, enabling communication between variety of platforms
Over 6MM active users (last 30 days) in Russia and over 2.5MM daily
online users
Successful penetration to the local online advertising market with
comprehensive advertising products
Thank You!
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