Transcript Communicating Research: General Aspects

1. Communicating Research:
General Aspects
Purificación SALMERÓN-VÍLCHEZ,
University of Granada
Contents
1. Communicating Research: General aspects
2. Networking technologies: Euro-Mediterranean Agora
3. Recommendations from different guides of the Union
European on communicating EU funded research
4. The role of the NCPs in supporting research
communication
5. Practical exercises to assess your field activities and
brainstorm on your next activities
6. How to think of your "communication strategy"?
1. Communicating research: general aspects
Scientific community
…
Political/institutional communities
Diffusion
Academic communities
Investigation
Professional or Business communities
Communities of Citizens
Scientific Communitya
…
1. Communicating research: general aspects
•
•
•
•
Different Scenarios
Different Activities
Different Goals or interests
Different languages and
forms of communication
• Different knowledge and
meanings
• …
Scientific community
…
Political/institutional communities
Academic communities
Professional or Business communities
Communities of Citizens
…
1. Communicating research: general aspects
Communication, as an activity, is a complex
phenomenon linked to the historical and sociocultural
dimension of each context and each community that
participates in it.
1. Communicating research: general aspects
Communicating
research
• Previous preparation to
facilitate its effectiveness
Adaptation
• Forms
• Content
Sociocultural
demands or
restrictions
• Target
community
• Communication
activity
1. Communicating research: general aspects
Communication processes are not explained as mere
interchanges of information between a sender and a
receiver through a channel …
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1. Communicating research: general aspects
Communication is a much more complex phenomenon:
a. The communication activity is
mediated historically and socioculturally.
b. All of the participants in the activity
are going to play an active role
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1. Communicating research: general aspects
a. The communication activity is mediated historically and
socio-culturally.
 Organization, roles, goals, tools…
 Involvement of participants…
1. Communicating research: general aspects
b. Active role of participants:
 A mutual effort to reach a common understanding
 Each participant contributes prior cultural
knowledge and experience
• About the content (topic, terminology,
etc. )
• About the communication activity in
which he/she is participating (roles, tools,
etc.)
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:
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1. Communicating research: general aspects
When we participate as managers of the communicative activity,
we have greater responsibility in the process:
Prepare an activity
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Define objectives
Prepare the discourse
Developing the activity
Evaluation of the
Speech and Diction
activity
Type of communication
activity according to the
objectives
Body language
Criteria
Interactivity
indicators
Resources: supports and
tools for communication
Organization of Times and Instruments
Spaces
1. Communicating research: general aspects
Prepare the activity
The discourse
Communication
activities
Goals and
objectives
Communication
tools
Key
elements
1. Communicating research: general aspects
Prepare the activity
Goals/objectives
The type of
discourse and
content
Determine
The most
appropriate
activities
The resources or
tools
1. Communicating research: general aspects
Prepare the activity
What
Goals/objectives
To whom
For what
The type of
discourse and
its content
1. Communicating research: general aspects
Prepare the activity
Scientific community
…
Political/institutional communities
Academic communities
Scientific community
The type of
discourse and
its content
Professional or Business communities
Communities of Citizens
…
1. Communicating research: general aspects
Prepare the activity
The type of discourse
• Discourses (oral or written)
• Simple discursive Genres (immediate, everyday, less
restrictive communication; accessible to all the
communities but of an informal nature)
• Complex discursive Genres (more specialized
cultural communication, with restrictive forms and
content, characteristic of each community of
practice)
…
1. Communicating research: general aspects
Prepare the activity
The type of discourse
• Discourses (oral or written)
…
Complex
• Format: According to the communicative context
• Structure:
- Contents organized and divided into different parts
- Follow a logical sequence
- Connected to each other following a common narrative theme
1. Communicating research: general aspects
Prepare the activity
The type of discourse
• Discourse (oral or written)
• One-way discourse (discourse constructed mainly
by the person speaking )
• Two-way discourse (Collaborative and constructed
jointly with the participation in the communication
activity )
1. Communicating research: general aspects
Prepare the activity
The content of the discourse
What
What one wants to
communicate
To whom
What they know
What interests them
How it can be of use to
them
als/objective
s
1. Communicating research: general aspects
Prepare the activity
For what
Who
Goals/obje
ctives
How
Where
When
Activities for
communicating
research
1. Communicating research: general aspects
Goals/objectives
For what
Participation, collaboration, learning,
knowledge, etc.
Who
Number of participants, Interactivity,
etc.
How
Type of activity (conference, seminar,
etc.)
Where
Spaces (face-to-face or virtual)
required and available
When
Necessary and available times
1. Communicating research: general aspects
Prepare the activity
Conferences,
Videoconferences
…
Activities for communicating research
Seminars
lectures
webinars
Web- Cast
One-way
discourse
Workshop
Forum
…
Two-way
discourse
1. Communicating research: general aspects
Evaluation of the communicative activity
• Involves collecting evidence about the communication
activity participated in, in order to make value judgments
• Implies becoming aware of whether or not the objectives
were achieved
• Can be the starting point for making improvements in future
interventions
1. Communicating research: general aspects
Evaluation of the communicative activity
Criteria
Eficiencia
Participation
Efficacy
…
1. Communicating research: general aspects
Evaluation of the communicative activity
Techniques and instruments
Observation
Survey
• Non-systematic (field notebook, anecdotal
record)
• Semi-systematic (check-lists, estimation scales)
• Satisfaction questionnaires (printed or
electronic)
• Interviews with key informants
1. Communicating research: general aspects
Supports and tools to aid communication
Presentations
PwP
Prezzi
Informative
guides
List of
frequently
asked
questions
others
1. Communicating research: general aspects
Prezi
Presentations
FP7 to H2020 .... as far as we know right now. Michael Kerschbaumer. Ediburgh, March, 2013
1. Communicating research: general aspects
Informative
guides
1. Communicating research: general aspects
List of
frequent
questions
1. Communicating research: general aspects
Prepare the activity
Supports and tools to aid communication
Communication in
virtual contexts
E-mail
Chats (PC,
mobile
phone,
tablet)
Forums
Webs,
Blogs
Social
networks
…
1. Communicating research: general aspects
Supports and tools to aid communication
Webs,
Blogs
1. Communicating research: general aspects
Supports and tools to aid communication
Webs,
Blogs
1. Communicating research: general aspects
Supports and tools to aid communication
Social
networks
Purificación SALMERÓN-VÍLCHEZ,
University of Granada, Spain
[email protected]
www.medspring.eu
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